One of the website basics is to write unique content that explains who you are, what makes you special or different, what products and services you sell and anything else that makes you stand out from the competition....More
Marketers must understand customers as the individuals they are by leveraging available data, delivering relevant messages and interactions, and adding value to engage them and drive them to convert....More
Marchionne says the elimination of Opel reduces by about 15% the possible synergies FCA and GM could achieve, but he still thinks a deal would be worth pursuing, even though he spotted one big negative the day of the sale’s announcement....More
With the upper luxury Phaeton now out of production, the new Arteon will take over at the head of Volkswagen's car lineup in most markets except China, where the recently introduced Audi A6-based Phideon will sit above it.
WardsAuto editors are evaluating about 30 vehicles as part of the 2017 Wards 10 Best Interiors competition. Today's gallery focuses on the '17 Kia Niro, a 5-passenger hybrid CUV with a sticker price of $32,445.