More than 70% of consumers purchased a car for reasons based on need rather than want, according to an AutoTrader.com “Shopper Frame of Mind” survey. Among events triggering “need-to-buy” situations are accidents and breakdowns involving previously owned vehicles; lifestyle changes such as parenthood; new commutes to work; a new driver in the family and a new job. The study polled more than 1,500 recent vehicle purchasers. Supplementing that was a survey of over ...
Premium Content (PAID Subscription Required)
"Survey Says Need Plays Big Role in Vehicle Purchases" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: email@example.com or phone: (248) 799-2642
Current subscribers, please login or CLICK for support information.