For the next three months, forget everything youâ€™ve learned about the used-car business. And as radical as it may sound, that means forgetting about making gross profit on your used inventory.
Instead, your sole focus needs to be creating as much liquidity as possible -- now.
You have a strict 60, 45 or 30-day turn policy? It doesnâ€™t matter. Prices are dropping so fast, your turn policies arenâ€™t going to be able to keep up.
Dealers that are underwater in their used inventory come March likely will not survive, Dale Pollack, founder of VAuto, a used-vehicle inventory management, firm says.
He may sound alarmist, but itâ€™s probably better to be safe than sorry. Pollack believes used-vehicle prices will take a huge hit in the first quarter of 2009 once public companies announce their earnings for the fourth quarter 2008.
He gives two reasons (other than the credit crisis and overall dismal economy). One, vehicles are stacking up at the auctions because of an increasing number of â€śno-sales.â€ť No-sales occur when a company sets a minimum bid level for its vehicles and no bids meet it. His is driving up inventories at the auctions, which in turn, will continue to drive down wholesale and retail prices.
Another reason is due to an accounting method commonly known as mark-to-market or lower cost-to-market that requires companies to adjust their inventory levels to meet actual market conditions.
Used-vehicles values in October and November plunged at a record pace and likely continued the downward spiral in December (as of press time, this was the case). Although public companies â€“ public dealer groups, rental companies, finance firms and auto makers â€“ have been adjusting their inventory values to meet real market prices, the fall drop has yet to be reflected in their earnings statements.
When those earnings are reported in 2009, and as auction inventories sell, Pollack believes the used-vehicle market will suffer its worse deflationary moment in history.
â€śDealers will wake up one day and realize they own 60 days worth of inventory that is $4,000 to $6,000 overpriced,â€ť Pollack says. Thatâ€™s a hit dealers will not be able to overcome.
Pollack predicts that alone could put thousands of dealers out of business overnight. â€śItâ€™s a dismantling of the automotive retail system,â€ť he says. Iâ€™ve talked to other analysts and used-car experts who downplay Pollackâ€™s dire predictions. Wardâ€™s columnist and NCM consultant Tony Albertson says he doesnâ€™t believe the problem is as drastic as Pollack makes it out to be.
â€śWeâ€™re already seeing auction prices come down, he says. â€śOf course dealers should not be hanging onto their inventory, but I think most dealers are smarter than that.â€ť
Still, Albertson agrees there are dealers whose inventory is in bad shape and that need to get a â€śhuge sense of urgency now.â€ť
What should dealers do? First, be ruthless about increasing your liquidity and reduce the amount of working capital thatâ€™s tied up in your used vehicle inventory. That means selling your used vehicles now. Pollack suggests shunning the wholesale channel and instead, selling it at retail.
The trick is to price vehicles at a level that insures they will sell. Pollack calls it â€śwholetailing.â€ť Realize youâ€™re going to sacrifice gross profit, and that negatively will affect some of your employeesâ€™ pay. Get them on board, explain the situation, and if you have to, change their pay structure for the time being.
Pollack says if you jump on this strategy now will put you in a great position the next few months. As other dealers scramble to find ways to liquidate inventory theyâ€™ll never be able to sell, youâ€™ll be selling and making money.
You have to be willing to take the bullet now in order to survive 2009, Pollack believes.