Rising discounts gnaw at European auto profits

Newswire

By Madeline Chambers, European Auto Correspondent FRANKFURT, Nov 22 (Reuters) - European consumers' reluctance to buy new cars has forced automakers to offer free CD players, airbags and even cash rebates in a bid to bolster sales amid flagging demand, but the bargains bode ill for profits. Month-by-month incentives on new cars, which cost automakers five to 10 percent of their revenues, are creeping up as companies battle it out in Europe's declining car market. Figures published last ...

Premium Content (PAID Subscription Required)

"Rising discounts gnaw at European auto profits" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: lwilliamson@wardsauto.com or phone: (248) 799-2642
 

Current subscribers, please login or CLICK for support information.

Already registered? here.
Insights

Enewsletters

Follow Us

Sponsored Introduction Continue on to (or wait seconds) ×