RPT-Madison Avenue turns to social game advertising

Newswire

(Repeating item that initially moved on Sunday) * Social game ad rev to reach $672.2 mln globally by 2014 * McDonald's, Unilever, Ford on board with social game ads * Conversion rate for social game ads low-analyst By Liana B. Baker April 29 (Reuters) - Self magazine Publisher Laura McEwen sits in her office in the posh Conde Nast building overlooking New York's Times Square and does nothing but play video games for at least an hour or two a day. She isn't goofing off -- she is doing market ...

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