RPT-In search for effective ads, U.S. TV operators mine viewer data

Newswire

By Liana B. Baker and Lisa Richwine June 27 (Reuters) - U.S. cable companies and satellite TV providers, locked in battle with broadcasters and online sites for advertising, are taking a page from Google by using data on their subscribers' tastes to serve up tailored commercials. In Los Angeles, a 35-year-old female DirecTV subscriber with a cat might get a spot promoting cat food while the satellite provider would beam a car advertisement to ...

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