XTS commanding premium prices but GM wary of overbuilding.
NEW YORK – Cadillac is counting on a fourth-quarter rally to top last year’s sales total, even with deliveries through Sept. 30 running 15% below like-2011, says Don Butler, the General Motors brand’s chief U.S. marketer. Robust launches of the flagship XTS fullsize and ATS compact sedans will lead the luxury brand to a strong finish by the end of 2012, he tells WardsAuto at a meeting of the International Automotive Motor Press Assn. here. “Cadillac sales tend ...
Premium Content (PAID Subscription Required)
"Cadillac’s Top U.S. Marketer Eyes Fourth-Quarter Rally" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this content. Premium paid subscribers also gain access to:
All of WardsAuto's global industry reporting and analysis
WardsAuto Community functions
Hundreds of downloadable data tables including:
• Monthly sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Vehicle specifications
• Historical data and much more! (P)
For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
Current subscribers, please login or CLICK for support information.
