Gen Y buyers desire in-vehicle connectivity technology.
Contrary to popular belief, Generation Y consumers do want to purchase autos, but they have a long list of demands for automakers to meet, indicates a recent study from New York-based consulting firm Deloitte. The study is based on 2,000 consumers in the U.S., 677 of which meet the Gen Y demographic (born between 1977 and 1994). Sixty-one percent of Gen Y consumers say they expect to lease or purchase a vehicle within the next three years, while 23% plan to do so in the next 12 months and 8% ...
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