Hyundai hopes ’14 Equus can gain ground on rivals.
SUPERIOR TOWNSHIP, MI – By any measure, the Hyundai Equus has a long row to hoe in strengthening its roots in the premium luxury-car segment. Since launching in fall 2010 as the new flagship for the Hyundai brand, the executive-oriented sedan has achieved 8,888 sales in the U.S. That includes 3,193 deliveries in 2011 and 3,972 in 2012, according to WardsAuto data. But four of its rivals (Mercedes S-Class, Lexus LS 460, BMW 7-Series and Cadillac XTS) have grossly outsold the ...
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