Mei: Competition in China has moved away from price to quality.
Quality, not price, was the main factor Chinese consumers considered when buying new vehicles in 2011, according to J.D. Power and Associates. Quality, taken together with brand reputation/reliability and recommendations from family and friends, formed the top three reasons influencing a purchase decision, J.D. Power said at a media briefing held in Beijing on Feb. 10 citing data from a recent survey of new car buyers in China. The top three reasons accounted for 42% of the survey ...
Premium Content (PAID Subscription Required)
"J.D. Power: Quality Top Factor in Car Purchase Decision in China" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.