Korean Auto Makers Dig in for Foreign Assault

Fusion leads Ford push for bigger Korea market share.

Hyundai Motor Group, Korea’s dominant auto maker, is feeling the heat from overseas. The 24 auto makers that export vehicles to Korea, which some analysts now see collectively as the country’s “sixth car company,” have grabbed slightly more than 10% of the total market. Analysts see them making further gains in 2013 as a wide range of new and more affordable foreign-made models is released. Formation of the import-fighting group by Hyundai and its Kia ...

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