Edmunds more popular with older consumers, while Yelp attracts a younger audience.
Dealerships would be well-served to increase their Internet presence, as a growing number of consumers turn to online resources before making a vehicle purchase, a recent study reveals. Marketing firm Digital Airstrike’s Spring 2013 Automotive Social Media and Reputation Trend Study finds 24% of consumers consider online vehicle-review websites to be the “most helpful” factor, outpacing the 15% of car buyers who consider dealership sites “most ...
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