Subaru BRZ launched in May 2012 in U.S.
Bringing affordably priced, rear-drive sports cars back to the U.S. market has been a good move so far for Fuji Heavy Industries’ Subaru and Toyota’s Scion brand. Sales of the their jointly developed sports cars, the Subaru BR-Z and Scion FR-S, are up this year. BRZ sales jumped 116.1% to 7,882 in January-November, while FR-S deliveries soared 74.3% to 17,298, WardsAuto data shows. Comparing the May-November periods (sales launched in May 2012), BRZ sales are up 44.8% in 2013 and ...
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