The automaker spends €11 million a year to sponsor four professional soccer teams and an ice hockey club, a drop in the bucket of what analysts say could be €35 million in costs stemming from the diesel-emissions scandal....More
Overall, automakers spent an estimated $128 million on TV ads for the week. NFL Football was the most popular choice for the week’s automotive advertisers, with over $43 million spent among the various games....More
The Tokyo show has become less significant than those in Frankfurt, Geneva, Detroit and Los Angeles. Still, as the home market for Toyota, Nissan and Honda, it affords them a chance to bedazzle with their latest technologies....More
In the initial aluminum-to-steel production program, GM will be moving cautiously, replacing only a couple of the rivets currently used to test the manufacturing process and prove part durability before moving on to more extensive applications....More
Each vehicle nominated for Wards 10 Best Interiors is scored based on aesthetics and design harmony as well as materials, ergonomics, safety, comfort, value and fit-and-finish. Editors also test the user-friendliness of the human-machine interface.
Last year, Hyundai was the first automaker in the world to sell a vehicle powered by a hydrogen fuel cell. Hyundai Vice Chairman Woong-chul Yang makes it clear the automaker plans to be a trailblazer in hybrids as well as fuel cells....More
The steering wheel is no longer simply the means to point the tires – it’s become command central for everything from audio controls to semi-autonomous driving functions, all while making a styling statement and serving as the primary interior touchpoint....More