The two spent about the same amount of money on TV advertising in 2014, but Audi bought nearly 5,000 more national airings across more than twice the number of networks....More
The feeding frenzy spurred by this surge in consumerism creates competition for attention that increases cost and creates margin compression that cuts directly into return on investment....More
The hiring of Jeremy Tucker as Nissan’s vice president of marketing was an effort to bring fresh ideas and new ways of thinking to the field of automotive advertising....More
The core of Ford’s transformation is its dealerships’ evolution with modern customer trends, while GM Holden’s new Customer Council is designed to facilitate direct feedback on the automaker’s products and customer service....More
The No.3 Japanese automaker in the U.S. is focusing most of its marketing efforts on sports, but also has a 3-year sponsorship of NBC’s “The Voice.”...More
Ford’s luxury brand is reaching out to potential customers who “want to be part of something a little bit bigger,” with membership privileges that include fine dining and weekend getaways....More
The traditional sales funnel no longer holds, so traditional structures like the 3-tiered marketing system of manufacturer, dealer association and dealer may be obsolete....More
“There are a lot of mistakes in celebrity advertising,” says Opel marketing chief Tina Mueller. “You have to be very sensitive to who you take, and credibility also is very important.”...More
Lexus’ new coupe, the RC, arrives with an angry double-trapezoid face, taut sheet metal, excellent chassis dynamics, bold colors and an excellent 467-hp V-8 that loves track day. This car is not a real-estate agent’s safe choice....More
Too many marketing dollars are wasted on customers who would have bought the vehicle anyway, John Krafcik says. By aiming incentives only where needed, automakers could free up billions....More
The two spent about the same amount of money on TV advertising in 2014, but Audi bought nearly 5,000 more national airings across more than twice the number of networks....More
Stakeholders need to stay ahead of the regulatory curve, as laws on the state and federal levels will change in tandem with technological developments....More
