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Dec. 3, 2013

Article

WardsAuto

Nissan Aims for Bigger Segment Share With New ’14 Rogue

The new Rogue has more upscale features compared with the outgoing model, including higher-grade interior materials and a redesigned exterior....More
Nov. 26, 2013

Article

WardsAuto

For Subaru, Shared Values Outweigh Market Share

A top executive says the automaker strives to set itself apart as best it can with the resources it has, rather than join the fray near the top of the automotive leader board....More
Nov. 18, 2013

Article

WardsAuto

Volvo Seeks to Reestablish Brand Identity

Volvo is seeking a new global advertising agency to help it convey its brand message of safety, design and environmental stewardship....More
Nov. 12, 2013

Article

WardsAuto

Safety Features Most Relevant to Car Buyers, Survey Shows

Luxury buyers and consumers of volume brands alike value safety over other vehicle attributes, according to a recent study....More
Oct. 21, 2013

Article

WardsAuto

Thailand LV Sales on Record Pace Despite Recent Slip

Deliveries through nine months were 3.4% ahead of like-2012, but recent flooding in large areas of the country and the end of tax breaks for first-time car buyers helped drop September sales 28.4%....More
Oct. 16, 2013

Article

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Self-Described Glass Breaker Tells How He Got Cut at GM

Joel Ewanick says he was too rich for General Motors’ blood....More
Oct. 16, 2013

Article

WardsAuto

Michael Sprague on Keeping Kia’s Hamsters on Top

Kia’s U.S. marketing chief talks hamsters, specifically those that promote the brand’s best-selling Soul, and how they’ve evolved....More
Oct. 16, 2013

Article

WardsAuto

Internet Blows Away Papers as Oz Car-Buyers’ Source

A survey says of the almost 2.3 million Australians shopping for a new car over the next four years, 55.5% nominate the Internet as the single most useful source of information. Only 17.5% rely mainly on newspapers....More
Oct. 10, 2013

Article

WardsAuto

GM Sees Tweaked Chevy Malibu Delivering Sales, Market Share Gains

The early refresh of the Malibu represents what typically would be considered a midcycle enhancement and addresses other key segment criteria such as second-row roominess and comfort....More
Oct. 8, 2013

Article

WardsAuto

Lincoln Ads Focus on MKZ Attributes, Nameplate Awareness

The MKZ sedan is now the top recognizable nameplate among Lincoln brands, replacing the Navigator SUV, which was No.1 for years....More

Nissan Aims for Bigger Segment Share With New ’14 Rogue

For Subaru, Shared Values Outweigh Market Share

Volvo Seeks to Reestablish Brand Identity

Safety Features Most Relevant to Car Buyers, Survey Shows

Thailand LV Sales on Record Pace Despite Recent Slip

Self-Described Glass Breaker Tells How He Got Cut at GM

Michael Sprague on Keeping Kia’s Hamsters on Top

Internet Blows Away Papers as Oz Car-Buyers’ Source

GM Sees Tweaked Chevy Malibu Delivering Sales, Market Share Gains

Lincoln Ads Focus on MKZ Attributes, Nameplate Awareness

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