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  • Jun 12, 2014
    Article
    WardsAuto

    Lincoln Plans Smooth MKC Launch  

    A Lincoln official says there’s a better launch plan in place for the MKC to avoid issues that plagued the MKZ midsize sedan last year....More
  • Jun 4, 2014
    Article
    WardsAuto

    Chrysler Brand Plan Makes Sense, But Marketing a Challenge

    A lot of the heavy brand lifting will have to come from Chrysler’s marketing team and agencies. For Chrysler to be successful in the core of the mainstream market it will need to create a meaningfully different brand persona....More
  • Jun 3, 2014
    Article
    WardsAuto

    Coup Forces Postponement of Bangkok Custom-Car Show  

    Organizers had planned to spend up to TB350 million ($10.6 million) to stage the event and build it into a regional showcase of automotive aftermarket products....More
  • May 30, 2014
    blog

    How Dave Power Became ‘Voice of the Customer’ 1

    In launching his firm, Power came up with a unique idea: Talk directly to customers about their problems, likes and complaints....More
  • May 27, 2014
    Article
    WardsAuto

    VW Counting on ’15 Golf Lineup to Boost U.S. Presence

    The Golf launch is expected to raise VW’s profile in the U.S., but it’s unlikely to usurp the top spot in the automaker’s lineup, held by the Jetta....More
  • Apr 28, 2014
    video
    WardsAuto

    Jim Ziegler: Throwing Down the Gauntlet

    Jim Ziegler on AutoNation's Mike Jackson announcing that "We'll generate our own leads."...More
  • Apr 25, 2014
    Article
    WardsAuto

    Technology Roundup  

    EV battery as structural component?; Nissan has different take on new-car smell; Harman basing worldwide R&D in China....More
  • Apr 23, 2014
    Article
    WardsAuto

    Car-Buying Intentions Robust, Global Survey Shows  

    New-car purchase plans are strong in the Asia-Pacific, where 65% of respondents say they will buy new and 7% plan to buy used cars in the next two years. In Latin America, 47% say they will buy a new car, while 28% plan to buy used....More
  • Apr 17, 2014
    video
    WardsAuto

    Fiat 500L "Mirage" Commercial

    Launched in February, the Fiat 500L marketing campaign features a television commercial with rapper Sean "P. Diddy" Combs. The spot quadrupled traffic to the brand's website and visits remain twice that of previous levels....More
  • Mar 27, 2014
    User Submitted Content

    Digital-First Consumers Driving Automotive Marketing

    With seven out of 10 auto shoppers saying they are 71% more likely to be influenced by digital ads, the rise of digital consumers and the Internet’s impact on the automotive industry is undeniable....More
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