Advertising

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  • May 30, 2014
    blog

    How Dave Power Became ‘Voice of the Customer’ 1

    In launching his firm, Power came up with a unique idea: Talk directly to customers about their problems, likes and complaints....More
  • Apr 28, 2014
    video
    WardsAuto

    Jim Ziegler: Throwing Down the Gauntlet

    Jim Ziegler on AutoNation's Mike Jackson announcing that "We'll generate our own leads."...More
  • Apr 17, 2014
    video
    WardsAuto

    Fiat 500L "Mirage" Commercial

    Launched in February, the Fiat 500L marketing campaign features a television commercial with rapper Sean "P. Diddy" Combs. The spot quadrupled traffic to the brand's website and visits remain twice that of previous levels....More
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