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  • May 26, 2015
    Video
    WardsAuto

    Buick Certified Service Commercial With Illusionist Michael Carbonaro

    Successful "That's a Buick" marketing program portrays brand as approachable and surprising. A new social media productions such as the Buick Certified Service Commercial featuring illusionist Michael Carbonaro takes human approach a step further. Puppies never hurt, either....More
  • Mar 4, 2015
    Video
    WardsAuto

    GMC Fastball Commercial

    The first of three television commercials for new GMC marketing campaign features professional baseball player Jeremy Affeldt, draws analogy between precision pitching and brand's attention to detail....More
  • Feb 27, 2015
    blog

    Of Humvees and Heroes: Aluminum, Steel Do Battle

    A key issue in the aluminum-vs.-steel standoff is strength. Each side is playing the military and, by extension, the patriotism card. The message is that if it’s strong enough to protect soldiers in combat, then it’s strong enough, and safe enough, for you and everybody in your truck....More
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