Between them, the seven Go Ultra Low manufacturing members boast 15 ULEVs across a variety of models, from family cars and vans to SUVs and high-performance sports cars....More
“We have sought to strike a balance between interactive fleet education, test driving and a contemporary fleet exhibition which features some of the latest developments, products and services in the fleet arena,” organizer Jerry Ramsdale says....More
GMC looks to continue its U.S. sales momentum in 2015, banking on an aggressive marketing and advertising blitz until an injection new product comes down the pipe in another 12-18 months.
The two spent about the same amount of money on TV advertising in 2014, but Audi bought nearly 5,000 more national airings across more than twice the number of networks....More
The feeding frenzy spurred by this surge in consumerism creates competition for attention that increases cost and creates margin compression that cuts directly into return on investment....More
The hiring of Jeremy Tucker as Nissan’s vice president of marketing was an effort to bring fresh ideas and new ways of thinking to the field of automotive advertising....More
The core of Ford’s transformation is its dealerships’ evolution with modern customer trends, while GM Holden’s new Customer Council is designed to facilitate direct feedback on the automaker’s products and customer service....More
The No.3 Japanese automaker in the U.S. is focusing most of its marketing efforts on sports, but also has a 3-year sponsorship of NBC’s “The Voice.”...More
Some pundits have argued Ford would have been better off keeping Jaguar Land Rover over Lincoln, but in reality both brands still require massive investments....More
The plan includes redesigned versions of the S80, V70, XC60, S60 and V60, as well as new V40 and XC40 for the U.S. By the time Volvo’s product offensive is complete four years from now, no vehicle in the lineup will be more than four years old....More
U.S. January inventory is enough to meet February demand equal to a seasonally adjusted annual rate ranging from 16.8 million to 17 million units without abnormally high market inducements....More
Today’s auto-industry executives must connect Silicon Valley and Detroit, as well as address entirely new dimensions of safety concerns, such as how to protect their customers’ privacy and data....More
To target your customers with laser precision, bring social media into your wider advertising strategy. It can pay off measurably. Here are tips on how to do it....More
