The automaker spends €11 million a year to sponsor four professional soccer teams and an ice hockey club, a drop in the bucket of what analysts say could be €35 million in costs stemming from the diesel-emissions scandal....More
Overall, automakers spent an estimated $128 million on TV ads for the week. NFL Football was the most popular choice for the week’s automotive advertisers, with over $43 million spent among the various games....More
The Tokyo show has become less significant than those in Frankfurt, Geneva, Detroit and Los Angeles. Still, as the home market for Toyota, Nissan and Honda, it affords them a chance to bedazzle with their latest technologies....More
Designed and engineered in Wolfsburg with input from U.S. staff, the Atlas evolved from VW’s 2013 CrossBlue concept and is starting to roll off the line in Chattanooga, TN. The automaker invested $900 million at the plant for the Atlas launch.