Automotive hues may begin to skew toward a more colorful palette in 2018-19, but for now buyers tend to like conservative choices like white, black, silver and gray. Here’s a look at what the experts predict in car colors....More
Marketers must understand customers as the individuals they are by leveraging available data, delivering relevant messages and interactions, and adding value to engage them and drive them to convert....More
The company is working with easyCar Club in London. Renters search the easyCar Club website for a nearby car and book online. Keys are collected from the owner or are accessed from a safe, and renters return the car to the pickup location....More
Marchionne says the elimination of Opel reduces by about 15% the possible synergies FCA and GM could achieve, but he still thinks a deal would be worth pursuing, even though he spotted one big negative the day of the sale’s announcement....More
With the upper luxury Phaeton now out of production, the new Arteon will take over at the head of Volkswagen's car lineup in most markets except China, where the recently introduced Audi A6-based Phideon will sit above it.
WardsAuto editors are evaluating about 30 vehicles as part of the 2017 Wards 10 Best Interiors competition. Today's gallery focuses on the '17 Maserati Levante, a car-based luxury SUV with a sticker price of $90,000.