Automotive hues may begin to skew toward a more colorful palette in 2018-19, but for now buyers tend to like conservative choices like white, black, silver and gray. Here’s a look at what the experts predict in car colors....More
Marketers must understand customers as the individuals they are by leveraging available data, delivering relevant messages and interactions, and adding value to engage them and drive them to convert....More
The company is working with easyCar Club in London. Renters search the easyCar Club website for a nearby car and book online. Keys are collected from the owner or are accessed from a safe, and renters return the car to the pickup location....More
In the initial aluminum-to-steel production program, GM will be moving cautiously, replacing only a couple of the rivets currently used to test the manufacturing process and prove part durability before moving on to more extensive applications....More
Each vehicle nominated for Wards 10 Best Interiors is scored based on aesthetics and design harmony as well as materials, ergonomics, safety, comfort, value and fit-and-finish. Editors also test the user-friendliness of the human-machine interface.
Last year, Hyundai was the first automaker in the world to sell a vehicle powered by a hydrogen fuel cell. Hyundai Vice Chairman Woong-chul Yang makes it clear the automaker plans to be a trailblazer in hybrids as well as fuel cells....More
New-car sales in China are expected to grow at least 5% this year. But margins on those sales, already small, have vanished for many dealers. Retailers now are looking to look to areas such as finance and insurance and used-car sales for profits....More