Automotive hues may begin to skew toward a more colorful palette in 2018-19, but for now buyers tend to like conservative choices like white, black, silver and gray. Here’s a look at what the experts predict in car colors....More
Marketers must understand customers as the individuals they are by leveraging available data, delivering relevant messages and interactions, and adding value to engage them and drive them to convert....More
The company is working with easyCar Club in London. Renters search the easyCar Club website for a nearby car and book online. Keys are collected from the owner or are accessed from a safe, and renters return the car to the pickup location....More
WardsAuto editors evaluated the 40 vehicles in October and November, driving to and from home, work, school, the hardware store and on weekend roadtrips. There is no instrumented testing. Vehicles must have a base price no higher than $62,000 to be eligible.
For the 23rd year in a row, top powertrain engineers from around the world gathered to celebrate the winners of the Wards 10 Best Engines competition. Trophies were awarded at a ceremony in Detroit during the North American International Auto Show.
We call out vehicles with problematic fit-and-finish, materials, ergonomics or unfortunate design choices. Each of these items resulted in points deducted as WardsAuto editors selected the 2016 Wards 10 Best Interiors.