Automotive hues may begin to skew toward a more colorful palette in 2018-19, but for now buyers tend to like conservative choices like white, black, silver and gray. Here’s a look at what the experts predict in car colors....More
Marketers must understand customers as the individuals they are by leveraging available data, delivering relevant messages and interactions, and adding value to engage them and drive them to convert....More
The company is working with easyCar Club in London. Renters search the easyCar Club website for a nearby car and book online. Keys are collected from the owner or are accessed from a safe, and renters return the car to the pickup location....More
Each vehicle nominated for Wards 10 Best Interiors is scored based on aesthetics and design harmony as well as materials, ergonomics, safety, comfort, value and fit-and-finish. Editors also test the user-friendliness of the human-machine interface.
Last year, Hyundai was the first automaker in the world to sell a vehicle powered by a hydrogen fuel cell. Hyundai Vice Chairman Woong-chul Yang makes it clear the automaker plans to be a trailblazer in hybrids as well as fuel cells....More
A massive increase in Defender thefts has followed JLR’s January termination of the all-wheel-drive workhorse’s 67-year production run. Rural insurer NFU Mutual says more than 500 Defenders were stolen across the U.K. last year....More