Getting brick-and-mortar laid is key to Fiat’s fortunes in the U.S., where it re-launched in 2011 with the 3-door 500 but stumbled out of the gate by missing early sales goals....More
Launched in February, the Fiat 500L marketing campaign features a television commercial with rapper Sean "P. Diddy" Combs. The spot quadrupled traffic to the brand's website and visits remain twice that of previous levels....More
With seven out of 10 auto shoppers saying they are 71% more likely to be influenced by digital ads, the rise of digital consumers and the Internet’s impact on the automotive industry is undeniable....More
As recently as last year, the plan was to push Opel up-market as a more expensive alternative to the value-oriented Chevrolet brand. But in December GM chose to pull the plug on Chevrolet in the region....More
Although viewing of NASCAR is down from its peak, GM and rivals Ford and Toyota continue to invest millions of dollars in racing programs hoping championships will lead to sales titles....More
The president of GM North America having a Facebook account was refreshing in an industry where top executives typically dislike too cozy a connection with the masses....More
The Mini Cooper S probably has a lot older target customer, and the Fiat 500 Abarth is smaller with less power and costs the same, Fiesta Brand Manager Liz Elser says....More
Too many marketing dollars are wasted on customers who would have bought the vehicle anyway, John Krafcik says. By aiming incentives only where needed, automakers could free up billions....More
Alan Batey says he hopes to capitalize on the new strength he sees between GM and its dealers after last year’s recall crisis brought the sometimes adversaries closer together....More
The two spent about the same amount of money on TV advertising in 2014, but Audi bought nearly 5,000 more national airings across more than twice the number of networks....More
Stakeholders need to stay ahead of the regulatory curve, as laws on the state and federal levels will change in tandem with technological developments....More
