Getting brick-and-mortar laid is key to Fiat’s fortunes in the U.S., where it re-launched in 2011 with the 3-door 500 but stumbled out of the gate by missing early sales goals....More
Launched in February, the Fiat 500L marketing campaign features a television commercial with rapper Sean "P. Diddy" Combs. The spot quadrupled traffic to the brand's website and visits remain twice that of previous levels....More
With seven out of 10 auto shoppers saying they are 71% more likely to be influenced by digital ads, the rise of digital consumers and the Internet’s impact on the automotive industry is undeniable....More
As recently as last year, the plan was to push Opel up-market as a more expensive alternative to the value-oriented Chevrolet brand. But in December GM chose to pull the plug on Chevrolet in the region....More
Although viewing of NASCAR is down from its peak, GM and rivals Ford and Toyota continue to invest millions of dollars in racing programs hoping championships will lead to sales titles....More
The president of GM North America having a Facebook account was refreshing in an industry where top executives typically dislike too cozy a connection with the masses....More
The Mini Cooper S probably has a lot older target customer, and the Fiat 500 Abarth is smaller with less power and costs the same, Fiesta Brand Manager Liz Elser says....More
The classic image of a V-8 is big and thirsty. Engineers set out to dispel that notion by making the small-block Gen V engines extremely efficient. Along the way, some dynamometers also got toasted....More
Some pundits have argued Ford would have been better off keeping Jaguar Land Rover over Lincoln, but in reality both brands still require massive investments....More
North American deliveries climbed 13.5% to 1.4 million units, the largest year-over-year growth for the region since August 2013’s 14.9% increase....More
Today’s auto-industry executives must connect Silicon Valley and Detroit, as well as address entirely new dimensions of safety concerns, such as how to protect their customers’ privacy and data....More
To target your customers with laser precision, bring social media into your wider advertising strategy. It can pay off measurably. Here are tips on how to do it....More
