Viral Marketing

Viral Marketing

Apr 17, 2014

Article

WardsAuto

Fiat Near U.S. Storefront Goal; 500e Sales to Start in Oregon

Getting brick-and-mortar laid is key to Fiat’s fortunes in the U.S., where it re-launched in 2011 with the 3-door 500 but stumbled out of the gate by missing early sales goals....More
Apr 17, 2014

video

WardsAuto

Fiat 500L "Mirage" Commercial

Launched in February, the Fiat 500L marketing campaign features a television commercial with rapper Sean "P. Diddy" Combs. The spot quadrupled traffic to the brand's website and visits remain twice that of previous levels....More
Mar 27, 2014

User Submitted Content

Digital-First Consumers Driving Automotive Marketing

With seven out of 10 auto shoppers saying they are 71% more likely to be influenced by digital ads, the rise of digital consumers and the Internet’s impact on the automotive industry is undeniable....More
Mar 12, 2014

Article

WardsAuto

GM’s Opel Plan Now May Include Entry-Level Push

As recently as last year, the plan was to push Opel up-market as a more expensive alternative to the value-oriented Chevrolet brand. But in December GM chose to pull the plug on Chevrolet in the region....More
Dec 16, 2013

Article

WardsAuto

Racing-Derived Chevy SS Seen Bolstering Brand’s Performance Sales

Although viewing of NASCAR is down from its peak, GM and rivals Ford and Toyota continue to invest millions of dollars in racing programs hoping championships will lead to sales titles....More
Nov 6, 2013

blog

Reuss’ Facebook Exit Smacks of Same Old GM 2

The president of GM North America having a Facebook account was refreshing in an industry where top executives typically dislike too cozy a connection with the masses....More
Aug 27, 2013

Article

WardsAuto

Fiesta ST Fills Void in U.S. B-Car Performance Range

The Mini Cooper S probably has a lot older target customer, and the Fiat 500 Abarth is smaller with less power and costs the same, Fiesta Brand Manager Liz Elser says....More
May 8, 2013

Article

WardsAuto

Mercedes Thailand Adds CLA-Class in Move to Broaden Market Appeal

The auto maker is using social media and other innovative marketing techniques to introduce Thai buyers to its new entry-level models....More
Jan 24, 2013

Article

WardsAuto

New Chrysler Marketing Push Rewards Web-Savvy Dealers

The auto maker in recent months has challenged its dealers to quicken their response time to online shoppers....More
Oct 24, 2012

Article

WardsAuto

Online Connections Key to Mini’s Success, Marketing Chief Says

The BMW brand spends more than half of its marketing budget in the digital space and regularly communicates with users via the Internet....More

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