Overall, automakers spent an estimated $84.6 million on television ads for the week, nearly $10 million more than last week, airing 231 spots over 19,000 times nationally....More
It used to be no one got to see the new model before its big reveal. Now automakers are leaking early glimpses of future cars and trucks through spy photographers and other means. Is this a good thing?...More
The Cadillac V-Series of high-performance models enters its third generation with the '16 ATS-V sedan and coupe, arriving at U.S. dealers in the coming weeks and followed by the '16 CTS-V sedan. Here's a look at the evolution of the V-Series through the years.
“The V-Series has been, and will continue to be, the ultimate expression of design capability and engineering at Cadillac,” Cadillac Product Manager Hamden Tener says....More
The survey revealed just 24% of desktop users, 18% of tablet searchers and 36% of smartphone users say they are most likely to search between 9 a.m. and 6 p.m. when dealers’ doors typically are open....More
Getting brick-and-mortar laid is key to Fiat’s fortunes in the U.S., where it re-launched in 2011 with the 3-door 500 but stumbled out of the gate by missing early sales goals....More
Launched in February, the Fiat 500L marketing campaign features a television commercial with rapper Sean "P. Diddy" Combs. The spot quadrupled traffic to the brand's website and visits remain twice that of previous levels....More
With seven out of 10 auto shoppers saying they are 71% more likely to be influenced by digital ads, the rise of digital consumers and the Internet’s impact on the automotive industry is undeniable....More
As recently as last year, the plan was to push Opel up-market as a more expensive alternative to the value-oriented Chevrolet brand. But in December GM chose to pull the plug on Chevrolet in the region....More
Steve Carlisle, a GM lifer beginning his career in 1982 at the Oshawa, Canada, assembly plant, replaces de Nysschen. Carlisle has trotted the globe for GM over his 36 years with the automaker....More
Conceived as a virtual race car for the 15th anniversary of the Gran Turismo video game on Sony’s PlayStation 4, Audi has turned the e-Tron Vision Gran Turismo into reality as part of a marketing campaign built around its new e-Tron electric-vehicle sub-brand....More
When Ford revealed its F-150 Power Stroke engine earlier this year, engineers said 30 mpg highway was their target. Testing by the EPA confirms that rating for the truck that goes on sale in May....More
The 2018 Wards 10 Best Interiors competition is under way, and 40 vehicles are facing close inspection for fit-and-finish, ergonomics, materials, comfort and aesthetics. Today's gallery focuses on the ’19 Volvo XC40, a 5-passenger compact luxury CUV with a sticker price of $45,935.
WardsAuto speaks with Tim Russi, Ally’s president-auto finance, and Clearlane founder Jeff Danford about a car-buying process that started at dealerships’ special-financing operations but now is online and appealing to more than just the credit-challenged....More
