Satnav app Waze starts to tap into location-based ads

Newswire

* Free service has built user base since 2009 * Has 30 mln users vs 7 mln yr ago By Tarmo Virki Nov 7 (Reuters) - Mobile satellite navigation startup Waze launched a global advertising platform on Wednesday, targeting its 30 million users based on their location. Waze, founded in 2009 in Israel, uses satellite signals from members' smartphones to generate maps and traffic data, which it then shares with other users, offering ...

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