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Text-Happy People Skip Phone Part of Smartphones

“There are certain people I can’t seem to get on the phone, but if you send a text message you will hear right back from them,” says Hunter Swift, sales business analyst at DealerSocket , a provider of customer-relationship management systems to car dealers. We’re nearing a point in...
Apr. 30, 2012 | http://wardsauto.com/blog/text-happy-people-skip-phone-part-smartphones
Article

Text-Happy People Skip Phone Part of Smartphones

“There are certain people I can’t seem to get on the phone, but if you send a text message you will hear right back from them,” says Hunter Swift, sales business analyst at DealerSocket , a provider of customer-relationship management systems to car dealers. We’re nearing a point in...
Apr. 30, 2012 | http://wardsauto.com/internet-newsletter/text-happy-people-skip-phone-part-smartphones
Article

CRM Tools Help Dealers Get Good Reviews

“You can’t just do nothing,” says Peter Ord, a training manager at DealerSocket , a customer-relationship management firm. “Your reputation is your responsibility.” The phenomenal growth of customer-satisfaction ratings across social-media websites creates the need to “monitor what...
Apr. 20, 2012 | http://wardsauto.com/retail/crm-tools-help-dealers-get-good-reviews
Article

Internet-Driven, ‘Market Changing at 100 MPH’

“This happened because we were paying attention to the social-media market.” Such attentiveness should extend to dealerships shaping what people say about them online, says Peter Ord, a training manager for DealerSocket , a provider of customer-relationship management systems. “Your...
Mar. 14, 2012 | http://wardsauto.com/2012-edealer/internet-driven-market-changing-100-mph
Article

Handling the Unhappy Ones

If a dealership proves it can solve problems, it will retain more customers, says Peter Ord, a trainer and business developer for DealerSocket, a customer-relationship management firm. Customer complaints are almost a blessing in disguise, DANA POINT, CA — Complaints can lead to...
Sep. 1, 2011 | http://wardsauto.com/news-amp-analysis/handling-unhappy-ones
Article

Miffed Dealership Customers Needn’t Become Ex-Customers

“If a dealership proves it can solve problems, it will retain more customers,” says Peter Ord, a trainer and business developer for DealerSocket, a customer-relationship management firm. “Customer complaints are almost a blessing in disguise,” he says, contending that most people...
Aug. 15, 2011 | http://wardsauto.com/news-amp-analysis/miffed-dealership-customers-needn-t-become-ex-customers
Article

Service Departments SHINE

In introducing a service-oriented CRM enhancement at VanTuyl, “the biggest thing was getting buy-in from the service directors,” Hamilton says at a user conference put on by the CRM firm DealerSocket in Dana Point, CA. The system allows service advisors making appointments to type...
Aug. 1, 2011 | http://wardsauto.com/news-amp-analysis/service-departments-shine
Article

Top Dealership Service Departments Shine

In introducing a service-oriented CRM enhancement at VanTuyl, “the biggest thing was getting buy-in from the service directors,” Hamilton says at a user conference put on by the CRM firm DealerSocket in Dana Point, CA. The system allows service advisors making appointments to type...
Jul. 28, 2011 | http://wardsauto.com/news-amp-analysis/top-dealership-service-departments-shine
Article

DealerSocket Plans 2nd Annual CRM Conference

Tue, 2011-03-01 12:00 WardsAuto Automotive customer-relationship management provider DealerSocket plans its second annual conference June 14-15 at the Marriott Laguna Cliffs in Dana Point, CA. The event is billed as a way for users of the DealerSocket systems to...
Mar. 1, 2011 | http://wardsauto.com/news-amp-analysis/dealersocket-plans-2nd-annual-crm-conference
Article

CRM Works, When It Is Used

“I said, ‘Did you fire him?’” Jonathan Ord, CEO of the customer-relationship management firm, DealerSocket, says in relating the story. The dealer replied: “Heck no, I didn't fire him, but he won't be doing that again.” Ord relates the story at the recent Driving Sales Executive...
Jan. 1, 2011 | http://wardsauto.com/news-amp-analysis/crm-works-when-it-used
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