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Article

Buy Wholesale, Think Retail

The Internet makes the used-car industry one big car lot, but it takes more than luck to successfully sell a pre-owned vehicle, remarketing experts say...
Apr. 20, 2012 | http://wardsauto.com/dealerships/buy-wholesale-think-retail
Blog Entry

Data-Driven Inventory-Management System Debuts

The topic turned to data – a treasure trove of it – when I interviewed AutoTrader.com Chief Marketing Officer Clark...
Nov. 11, 2011 | http://wardsauto.com/blog/data-driven-inventory-management-system-debuts
Article

Turn, Baby, Turn

At least 80% of pre-owned shoppers rely on the Internet as a major part of their shopping and decision making process. Consumers value features that allow...
Nov. 1, 2011 | http://wardsauto.com/news-amp-analysis/turn-baby-turn
Article

Extreme Makeover?

DETROIT A study is under way to see if it makes sense for car dealers to remodel their stores to the extent that many auto makers are urging as part of...
Nov. 1, 2011 | http://wardsauto.com/news-amp-analysis/extreme-makeover
Article

NADA Questions Need for Widespread Dealership Upgrade Plans

“The facility-image decision is often based on subjective factors, such as opinions, pressure and personalities, which is no way to guide such spending,” NADA Chairman Stephen Wade says...
Oct. 20, 2011 | http://wardsauto.com/news-amp-analysis/nada-questions-need-widespread-dealership-upgrade-plans
Article

Price and Speed Become Vital

Getting pre-owned inventory to market fast and first is a goal of dealerships across the nation. Two examples are Nereson Chevrolet-Cadillac, Detroit...
Oct. 1, 2011 | http://wardsauto.com/news-amp-analysis/price-and-speed-become-vital
Article

New Strategies Quicken Pace of Used-Car Sales

The advantage of getting inventory to the virtual market first is enhanced when it is priced right, too, says remarketing expert Dale Pollak, founder and chairman of vAuto...
Sep. 22, 2011 | http://wardsauto.com/news-amp-analysis/new-strategies-quicken-pace-used-car-sales
Article

Survey: Dealership Professionalism Often Trumps Price

Customer treatment often trumps price at car dealerships, a new study says. Dealership behavior matters a lot in determining if a shopper accepts a particular...
Jul. 1, 2011 | http://wardsauto.com/news-amp-analysis/survey-dealership-professionalism-often-trumps-price
Article

Survey Says Car Dealership Professionalism Trumps Price

In giving 5-star reviews, highly satisfied buyers ranked dealer professionalism as the most important factor 47% of the time and price only 14%...
Jun. 20, 2011 | http://wardsauto.com/news-amp-analysis/survey-says-car-dealership-professionalism-trumps-price
Article

Dealers Push Back

Emboldened by recent healthy profits and the prospects of a recovering economy, many auto makers are pressuring their surviving dealers, at least the...
May 1, 2011 | http://wardsauto.com/news-amp-analysis/dealers-push-back
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