Sony makes style pitch to women for flat TV

Newswire

By Michele Gershberg NEW YORK, Sept 28 (Reuters) - Sony Corp departs from the well-worn model of gadget marketing in ads for its new flat screen television, seeking to hook women consumers with the product's slim lines as much as with its large display. The company's Sony Electronics division will launch on Wednesday U.S. advertising for its "Bravia" flat TV series, a new brand that aims to bolster its ailing TV monitor business. But while much of consumer electronics advertising gears ...

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