SPECIAL REPORT-Can an Italian Elvis make Fiat-Chrysler dance?


GIVE A 'SHIT' The deal was done a week before Marchionne's birthday in June 2009. Immediately, Marchionne furiously redrew Chrysler's product plans. He brought forward launch dates, tossed out some proposed changes and introduced new ones -- only to alter the plans some more. In mid-2009, during a road trip to Toronto on his holidays, Marchionne found himself examining the cars that dotted the roads. When he returned, he pushed for a more dramatic makeover of the line-up, including a ...

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