SPECIAL REPORT-Can an Italian Elvis make Fiat-Chrysler dance?

Newswire

GIVE A 'SHIT' The deal was done a week before Marchionne's birthday in June 2009. Immediately, Marchionne furiously redrew Chrysler's product plans. He brought forward launch dates, tossed out some proposed changes and introduced new ones -- only to alter the plans some more. In mid-2009, during a road trip to Toronto on his holidays, Marchionne found himself examining the cars that dotted the roads. When he returned, he pushed for a more dramatic makeover of the line-up, including a ...

Premium Content (PAID Subscription Required)

"SPECIAL REPORT-Can an Italian Elvis make Fiat-Chrysler dance?" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: lwilliamson@wardsauto.com or phone: (248) 799-2642
 

Current subscribers, please login or CLICK for support information.

Already registered? here.
Insights

Feb 12, 2016
Video
WardsAuto

Subaru 2.0L Turbo-4 Boxer -- 2016 Award Acceptance

Subaru accepts its award at the 2016 Wards 10 Best Engines ceremony, held Jan. 13 in Detroit....More

Enewsletters

Follow Us

Sponsored Introduction Continue on to (or wait seconds) ×