A RECALL BY ANY OTHER NAME? All major automakers routinely send technical service bulletins. NHTSA says it receives and reviews a minimum of 5,000 of them a year, dwarfing the number of recalls. Toyota, for example, sent 37 bulletins on its 2009 model-year vehicles, including the floormat warning. By contrast, it launched just nine recalls during the year. The documents are usually written in a no-nonsense, flow-chart heavy style. They often deal with issues of consumer satisfaction that ...
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