Driving Sales Executive Summit

Oct. 14, 2011

article

WardsAuto

For Hospital Staff, the Service Technician Will See Your Car Now

Five dealerships vie for prizes at a best-idea competition during the DrivingSales Executive Summit presented with WardsAuto....More
Oct. 13, 2011

article

WardsAuto

Consumers Moving Closer to Buying Cars Online

“The Internet has not reduced customer loyalty, but it has changed the way it takes place,” says John Holt of Cobalt/ADP....More
Oct. 12, 2011

article

WardsAuto

Don’t Forget Mobile, Google Tells Dealers

Dealerships who don’t optimize their websites for use with smartphones could be putting a big chunk of business at risk, executives with the search firm say....More
Oct. 11, 2011

article

WardsAuto

Top Internet-Lead Closer Tells How

Marc McGurren, of the Jerry Durant Auto Group, attributes much success to what he calls the five “Ps.” They are: people, passion, principle, process and paying attention....More
Oct. 11, 2011

article

WardsAuto

Car Dealers Reach Out to Smartphone Crowd

“Almost all of our customers are using mobile devices, so we need to as well,” says Bob Murray of the Asbury Automotive Group....More
Oct. 11, 2011

article

WardsAuto

Dealership With a View

DrivingSales CEO Jared Hamilton warns dealers about treating online and in-store customers differently, including quoting them different prices for the same vehicle....More
Oct. 11, 2011

article

WardsAuto

Dealers Need to Rethink Marketing, Understand New Google, Consultant Says

“Most dealers haven’t allocated their marketing budgets to how people actually shop,” says Brian Pasch, CEO of PCG Digital Marketing....More
Oct. 11, 2011

article

WardsAuto

Advice to Dealers: Know Your Social-Media Champions

Revenue Guru founder Dennis Galbraith recommends finding out whom the best customers are and spending more effort on them....More
Oct. 10, 2011

article

WardsAuto

Build the Brand and Rest Will Follow, Dealer Says

Tracy Myers, author of “You Are The Brand, Stupid!,” tells dealers to write their own books to hand out as “200-page business cards.”...More
Oct. 10, 2011

article

WardsAuto

Dealers Advised to Get Into Location Marketing Game

Location-based social media can help dealers influence the 52% of people who say their friends play a key role in their purchase decisions....More

Driving Sales Executive Summit

For Hospital Staff, the Service Technician Will See Your Car Now

Consumers Moving Closer to Buying Cars Online

Don’t Forget Mobile, Google Tells Dealers

Top Internet-Lead Closer Tells How

Car Dealers Reach Out to Smartphone Crowd

Dealership With a View

Dealers Need to Rethink Marketing, Understand New Google, Consultant Says

Advice to Dealers: Know Your Social-Media Champions

Build the Brand and Rest Will Follow, Dealer Says

Dealers Advised to Get Into Location Marketing Game

Navigation-system maker TomTom is offering downloads of celebrity voices (including some of these) to guide you on your route. Who would you like to have tell you where to go?

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