NADA Convention

Feb. 8, 2011

article

WardsAuto

‘Gorilla Marketing’ Still Effective in Internet Age

Selling cars is not monkey business, one expert reminds. If a dealer cannot deliver the required service after engaging a potential customer, “the air will be let out of your tire, if not gorilla, real quickly.”...More
Feb. 7, 2011

article

WardsAuto

Hyundai Walking Supply-Side Tightrope With Dealers

“We’re very self-conscious right now about expanding too quickly,” says HMA CEO John Krafcik. “(But) we don’t want to get complacent.”...More
Feb. 7, 2011

article

WardsAuto

Dealers Should Encourage Staff to Read Social-Media Reviews

Whether consumers read reviews and then start shopping for cars at a particular dealership depends largely on the store’s ratings. Most dealership reviews are positive, according to research....More
Feb. 7, 2011

article

WardsAuto

Reporter Notebook: The Force Be With VW

Ward’s writers pass along the buzz at this week’s National Automobile Dealers Assn. convention in San Francisco....More
Feb. 7, 2011

article

WardsAuto

Browning Guides VWA Growth ‘Step at a Time’

Expansion beyond 600 stores seems inevitable for the auto maker. When the U.S. market hit its peak in 2000, the industry-wide per-store average was 700 unit sales annually....More
Feb. 7, 2011

article

WardsAuto

Clock Ticking for Lincoln Dealers

Ford wants a trimmer Lincoln distribution network made up of elite dealers. “Without those two elements, everything’s lost,” says Ken Czubay, vice president-sales and marketing....More
Feb. 7, 2011

article

WardsAuto

High Used-Car Prices Spur New-Car Sales

“The shortage of used cars is one more pillar of strength for the new-car market,” says NADA Chief Economist Paul Taylor....More
Feb. 7, 2011

article

WardsAuto

Auto Dealer Tammy Darvish Wins Woman-of-Year Award

“Tamara is a shining example of an outstanding leader, role model and tireless advocate for our industry,” says Manheim CEO Dean Eisner....More
Feb. 6, 2011

article

WardsAuto

OnStar Secret GM Sales Weapon

The vehicle-telematics service counts 31,000 users of its recently released smartphone application. That number is growing by 10,000 every month, the auto maker says....More
Feb. 6, 2011

article

WardsAuto

Reporter’s Notebook: Keep on Truckin’

Ward’s writers pass along the buzz at the National Automobile Dealers Assn. in San Francisco....More

‘Gorilla Marketing’ Still Effective in Internet Age

Hyundai Walking Supply-Side Tightrope With Dealers

Dealers Should Encourage Staff to Read Social-Media Reviews

Reporter Notebook: The Force Be With VW

Browning Guides VWA Growth ‘Step at a Time’

Clock Ticking for Lincoln Dealers

High Used-Car Prices Spur New-Car Sales

Auto Dealer Tammy Darvish Wins Woman-of-Year Award

OnStar Secret GM Sales Weapon

Reporter’s Notebook: Keep on Truckin’

Navigation-system maker TomTom is offering downloads of celebrity voices (including some of these) to guide you on your route. Who would you like to have tell you where to go?

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