The Detroit Three met the challenge of the U.S. 18-month downturn that ended in mid-2009 by lowering their respective break-even points through downsizing. “We have 27 markets, so it’s a little bit more complex,” Karl-Freidrich Stracke says....More
U.S. customers account for 45% of BMW’s high-performance vehicles, while China is the second-biggest market, the company says. The German auto maker sold 19,000 M-branded vehicles worldwide last year, a 12.8% improvement....More
Rather than cut capacity, OEMs are offering big discounts on their popular small cars, resulting in “horror stories about the pricing in the B-segment,” the CEO says. “We are not even recovering the variable costs.”...More
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