Experts deny people 18-34 are disinterested in cars. Research shows them to be as emotionally attached to their vehicles as their smartphones and auto makers are tasked with safely combining the two....More
This year's WardsAuto Interiors Conference was held May 22 at The Henry hotel in Dearborn, MI. The sold-out event delivered compelling keynote speeches and panel sessions, celebrated winners of Ward's 10 Best Interiors and honored student designs from the College for Creative Studies.
The presentation delivered by Johann Jungwirth, President and CEO of Mercedes-Benz Research & Development North America, Inc. (MBRDNA), at the 2013 WardsAuto Interiors Conference on May 22, 2013 in Dearborn, MI....More
The prevailing view that automated systems first will be used in Europe and North America is being challenged by Chinese interest in what Magna International executive Frank O’Brien calls the digital lifestyle....More
The local industry recognizes there’s still work to be done to improve quality and upgrade technology – huge tasks, in fact. But government officials and company insiders say it’s time to prepare for a bigger play around the world....More
Model-year changeovers in the truck business these days bring with them more updates than in the recent past. Competitive pressures are too intense to let a product go untouched, GM marketers say....More
Next year, GM expects to have 14 core platforms and 12 regional architectures in play. That will decrease to 11 core and two regional platforms, plus two flexible architectures in 2020, before going solely to four component-set platforms in 2025....More
Should the government publicize vehicle-performance data reported by manufacturers and used to identify potential safety defects? Are thousands of scattered eyes necessarily better than a single trained eye?...More