Experts deny people 18-34 are disinterested in cars. Research shows them to be as emotionally attached to their vehicles as their smartphones and auto makers are tasked with safely combining the two....More
This year's WardsAuto Interiors Conference was held May 22 at The Henry hotel in Dearborn, MI. The sold-out event delivered compelling keynote speeches and panel sessions, celebrated winners of Ward's 10 Best Interiors and honored student designs from the College for Creative Studies.
The presentation delivered by Johann Jungwirth, President and CEO of Mercedes-Benz Research & Development North America, Inc. (MBRDNA), at the 2013 WardsAuto Interiors Conference on May 22, 2013 in Dearborn, MI....More
The knowledge gap already could be affecting sales of advanced-technology vehicles, which last year accounted for 3.5% of the nearly 17 million cars and trucks sold in the U.S., according to WardsAuto data....More
“Logically, Cadillac is not disconnected from GM,” the longtime luxury executive says. “The way we want to organize the business in the future is that Cadillac will own the entire process, all the things that touch Cadillac.”...More