Spreading price incentives stalk European carmakers


By Michael Shields, European Auto Correspondent FRANKFURT, Oct 29 (Reuters) - The spread of U.S.-style price incentives poses a mounting problem for European carmakers' profits as buyers spoiled for choice seek out juicy deals in overstocked markets. Third-quarter results from major automakers this week exposed a common theme of eroded pricing power, particularly for mass-market producers that are churning out new models in a desperate bid to win market share. Incentives are especially ...

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