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Read more details from WardsAuto.com:
"Spring Training Time"
SPONSORSHIP
OPPORTUNITIES
Contact James Bush at (248)-799-2611 or jbush@wardsauto.com
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Thanks for making our first Automotive Spring Training a HUGE success!
On March 9 - 11, 2008, we gathered leading dealers and cutting edge vendors for our first Ward's Automotive Spring
Training presented by Autobytel.
The program featured dynamic keynote speakers, industry leading analysts, and marketing
innovators, all sharing their visions for how the Internet can be better harnessed to
sell more vehicles.
We'll be updating this site in the coming days with more photos and summaries of highlights from the event, so
STAY TUNED!
Speakers and topics included:
KEYNOTE:
Where is your customer? Trends That Will Determine Your Marketing Spend
Michael Barrett, Executive Vice President and Chief Revenue Officer, Fox Interactive Media
PANEL: Rising Lead Costs
David Kain, columnist, Ward's Dealer Business and president of Kain Automotive Inc. (moderator)
Mike Gargano, Vice President and Gen. Mgr., Car.com
Kent Bozarth, General Manager, Bozarth Auto Group
Ted Gessler, Internet Director, Bergstrom Auto Group
Steve St. Andre, President and COO, Ford Direct
David Wassmann, CEO, NeoSynergy
WORKSHOP: Online Video: What Works, What Doesn't
Mike Parsons, President, Laser Stream Video
WORKSHOP: How Smart is Your Ad Spend? Tips on Measuring Your
Online Advertising
Mike Spadafore, Global Product Strategist, Polk
WORKSHOP: How to Make Money Selling Service, Parts, Accessories Online
Dinos Constantine, Director of Marketing - Accessories Solutions Group, DealerTrack
WORKSHOP: Marketing to Your Database
Larry Bruce, Founder / President / CEO, AIMData
KEYNOTE: An Ad Agency's Perspective
Integrating Online and Offline Advertising
Will Travis, Vice President U.S. Operations, ATTIK USA
PANEL: Lessons From Other Industries
Jim Riesenbach, President and CEO, Autobytel
Craig Smith, CEO, ServiceMagic
Omar Tawakol, CEO, BlueKai
Steve Horowitz, Vice President and Publisher, BankRate
Famous Rhodes, Director - Parts and Accessories, eBay Motors
GENERAL SESSION: Findings from study on dealer marketing spends
Neal Polachek, Senior Vice President, Kelsey Group
PANEL: Measuring Online Ad Effectiveness
Cliff Banks, Editorial Dir., Ward's Dealer Business
Dean Evans, Chief Marketing Officer, Dealer.com
Steve Stauning, E-commerce Director, Asbury Automotive Group
Matt Strickroot, Director/VP, Digitas
Todd Swickard, President and CEO, Auto Dealer Traffic
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