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ARTICLES AND VIDEOS COMING SOON!

In the coming days, we'll be posting articles and videos covering all the major keynotes, panels and breakout sessions from the conference.

If you attended, it's a great way to brush up on the information we packed into two days (March 16 and 17), and if you didn't attend, get on our notification list to get the details on our next event!


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THANKS FOR HELPING US MAKE WARD'S SPRING TRAINING CONFERENCE A HUGE SUCCESS!

To all our attendees, speakers and sponsors... we're glad you could join us for two days of information-packed sessions giving dealers a crash course in 21st century marketing.

All the positive buzz has us looking forward to our next conference. Keep the ideas coming, and keep checking back here for the details. And CLICK HERE to have your name added to our email list for notifications on the next event!

In the days to come, you'll see this page filled with articles recapping the discussions we had, and videos of all the keynotes, panels and breakout sessions. We intend to make this page a site you can return to for months to come, finding valuable information on each visit.




DIDN'T MAKE IT TO THE CONFERENCE?
HERE'S WHAT YOU MISSED...


(Check this page again soon for articles and videos from these sessions...)

Monday, March 16, 2009

11:30 am Lunch

12:30 pm Intro and Welcome

12:45 pm KEYNOTE SPEAKER:
Adam Goldfein, host of nationally syndicated radio program AutoScoop

1:40 pmBREAKOUT SESSIONS
1. Building the 21st Century Marketing Dept.
Co-Moderators: Larry Bruce, AIM Data, Division of Reynolds and Reynolds, and Shaun Kniffin, Germain Automotive Group
Strategies for structuring your advertising and marketing responsibilities in your dealership
2. Creating Your Brand Online
Co-Moderators: Jeff Kershner, DealerRefresh and MileOne Automotive, and Matt Belk, E-Valuation Inc. and former e-Commerce Director for Hendrick Automotive Group
Learn secrets for establishing your brand identity using the Web. As a result, you’ll differentiate your dealership in your market area and steal sales from your competition.

3:00 pmBreak

3:15 pm GENERAL SESSION:
New and creative ways to steal share from your competition
Moderator: David Kain, Kain Automotive
Dale Pollak, VAuto
Ralph Ebersole, Cars.com
Robert W. Gaudreau, IMN
Todd Smith, activEngage

4:10 pmBREAKOUT SESSIONS
3. Inventory: Your Secret Weapon
Co-Moderators: David Kain, Kain Automotive, and Howard Polirer, AutoTrader.com
Tips on transforming your inventory into a marketing weapon designed to drive buyers into your showroom.
4. The F&I Office: Where the Profit Is
Panelists: Bryan Dorfler, Ward's Dealer Business columnist and industry consultant, Brian E. Hoecht, CEO and founder of software startups Ai-Dealer and Auto-Grok, and Pete Mac Innis, CEO and founder of DealerCentric Solutions Inc.
Turbocharge your bottom line using F&I as an advertising tool

5:30 pmRECEPTION

Tuesday, March 17, 2009

7:15 am Continental Breakfast

8:30 am GENERAL SESSION:
Ward's e-Dealer 100 Panel
Moderator: Charlie Volgelheim

9:30 amBREAKOUT SESSIONS
5. Fixed Operations: Customers for Life
Moderator: Lee Harkins, consultant
Ray Fenster, Lindsay Automotive Group, Les Silver, MPi, Neal East, XTime, Allan Cooper, OneCommand
Learn strategies for mining the gold that is in your fixed ops department.
6. Can You Handle the Traffic?
Moderator: Cory Mosley, Mosley Automotive Group
How to make sure you're prepared to properly handle the influx of leads you get from successful marketing.

10:45 amBreak

11:00 amBREAKOUT SESSIONS
1. Building the 21st Century Marketing Dept.
Co-Moderators: Larry Bruce, AIM Data, Division of Reynolds and Reynolds, and Shaun Kniffin, Germain Automotive Group
Strategies for structuring your advertising and marketing responsibilities in your dealership
2. Creating Your Brand Online
Co-Moderators: Jeff Kershner, DealerRefresh and MileOne Automotive, and Matt Belk, E-Valuation Inc. and former e-Commerce Director for Hendrick Automotive Group
Learn secrets for establishing your brand identity using the Web. As a result, you’ll differentiate your dealership in your market area and steal sales from your competition.

12:15 pmLUNCH

1:15 pm GENERAL SESSION:
Yes, You Can Increase Sales!
Presenter: Rob Mudd, Mudd Advertising

2:10pmBREAKOUT SESSIONS
5. Fixed Operations: Customers for Life
Moderator: Lee Harkins, consultant
Ray Fenster, Lindsay Automotive Group, Les Silver, MPi, Neal East, XTime, Allan Cooper, OneCommand
Learn strategies for mining the gold that is in your fixed ops department.
6. Can You Handle the Traffic?
Moderator: Cory Mosley, Mosley Automotive Group
How to make sure you're prepared to properly handle the influx of leads you get from successful marketing.

3:30 pmBreak

3:45 pmBREAKOUT SESSIONS
3. Inventory: Your Secret Weapon
Co-Moderators: David Kain, Kain Automotive, and Howard Polirer, AutoTrader.com
Tips on transforming your inventory into a marketing weapon designed to drive buyers into your showroom.
4. The F&I Office: Where the Profit Is
Panelists: Bryan Dorfler, Ward's Dealer Business columnist and industry consultant, Brian E. Hoecht, CEO and founder of software startups Ai-Dealer and Auto-Grok, and Pete Mac Innis, CEO and founder of DealerCentric Solutions Inc.
Turbocharge your bottom line using F&I as an advertising tool

5:30 pmWrap-Up

6:00 pmPre-Game Dinner
at Steinbrenner Field,
in the Adidas Pavilion

7:15 pmSpring Training Baseball Game:
New York Yankees vs.
Pittsburgh Pirates




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