THANKS FOR HELPING US MAKE WARD'S SPRING TRAINING CONFERENCE A HUGE SUCCESS!
To all our attendees, speakers and sponsors... we're glad you could join us for two days of information-packed sessions giving dealers a crash course in 21st century marketing.
All the positive buzz has us looking forward to our next conference. Keep the ideas coming, and keep checking back here for the details. And CLICK HERE to have your name added to our email list for notifications on the next event!
In the days to come, you'll see this page filled with articles recapping the discussions we had, and videos of all the keynotes, panels and breakout sessions. We intend to make this page a site you can return to for months to come, finding valuable information on each visit.
| Monday, March 16, 2009 | |
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| 11:30 am | Lunch |
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| 12:30 pm | Intro and Welcome |
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| 12:45 pm | KEYNOTE SPEAKER: Adam Goldfein, host of nationally syndicated radio program AutoScoop |
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| 1:40 pm | BREAKOUT SESSIONS |
| 1. Building the 21st Century Marketing Dept. Co-Moderators: Larry Bruce, AIM Data, Division of Reynolds and Reynolds, and Shaun Kniffin, Germain Automotive Group Strategies for structuring your advertising and marketing responsibilities in your dealership | |
| 2. Creating Your Brand Online Co-Moderators: Jeff Kershner, DealerRefresh and MileOne Automotive, and Matt Belk, E-Valuation Inc. and former e-Commerce Director for Hendrick Automotive Group Learn secrets for establishing your brand identity using the Web. As a result, you’ll differentiate your dealership in your market area and steal sales from your competition. | |
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| 3:00 pm | Break |
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| 3:15 pm |
GENERAL SESSION: New and creative ways to steal share from your competition Moderator: David Kain, Kain Automotive Dale Pollak, VAuto Ralph Ebersole, Cars.com Robert W. Gaudreau, IMN Todd Smith, activEngage |
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| 4:10 pm | BREAKOUT SESSIONS |
| 3. Inventory: Your Secret Weapon Co-Moderators: David Kain, Kain Automotive, and Howard Polirer, AutoTrader.com Tips on transforming your inventory into a marketing weapon designed to drive buyers into your showroom. | |
| 4. The F&I Office: Where the Profit Is Panelists: Bryan Dorfler, Ward's Dealer Business columnist and industry consultant, Brian E. Hoecht, CEO and founder of software startups Ai-Dealer and Auto-Grok, and Pete Mac Innis, CEO and founder of DealerCentric Solutions Inc. Turbocharge your bottom line using F&I as an advertising tool | |
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| 5:30 pm | RECEPTION |
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| Tuesday, March 17, 2009 | |
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| 7:15 am | Continental Breakfast |
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| 8:30 am | GENERAL SESSION: Ward's e-Dealer 100 Panel Moderator: Charlie Volgelheim |
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| 9:30 am | BREAKOUT SESSIONS |
| 5. Fixed Operations: Customers for Life Moderator: Lee Harkins, consultant Ray Fenster, Lindsay Automotive Group, Les Silver, MPi, Neal East, XTime, Allan Cooper, OneCommand Learn strategies for mining the gold that is in your fixed ops department. | |
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6. Can You Handle the Traffic? Moderator: Cory Mosley, Mosley Automotive Group How to make sure you're prepared to properly handle the influx of leads you get from successful marketing. | |
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| 10:45 am | Break |
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| 11:00 am | BREAKOUT SESSIONS |
| 1. Building the 21st Century Marketing Dept. Co-Moderators: Larry Bruce, AIM Data, Division of Reynolds and Reynolds, and Shaun Kniffin, Germain Automotive Group Strategies for structuring your advertising and marketing responsibilities in your dealership | |
| 2. Creating Your Brand Online Co-Moderators: Jeff Kershner, DealerRefresh and MileOne Automotive, and Matt Belk, E-Valuation Inc. and former e-Commerce Director for Hendrick Automotive Group Learn secrets for establishing your brand identity using the Web. As a result, you’ll differentiate your dealership in your market area and steal sales from your competition. | |
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| 12:15 pm | LUNCH |
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| 1:15 pm |
GENERAL SESSION: Yes, You Can Increase Sales! Presenter: Rob Mudd, Mudd Advertising |
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| 2:10pm | BREAKOUT SESSIONS |
| 5. Fixed Operations: Customers for Life Moderator: Lee Harkins, consultant Ray Fenster, Lindsay Automotive Group, Les Silver, MPi, Neal East, XTime, Allan Cooper, OneCommand Learn strategies for mining the gold that is in your fixed ops department. | |
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6. Can You Handle the Traffic? Moderator: Cory Mosley, Mosley Automotive Group How to make sure you're prepared to properly handle the influx of leads you get from successful marketing. | |
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| 3:30 pm | Break |
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| 3:45 pm | BREAKOUT SESSIONS |
| 3. Inventory: Your Secret Weapon Co-Moderators: David Kain, Kain Automotive, and Howard Polirer, AutoTrader.com Tips on transforming your inventory into a marketing weapon designed to drive buyers into your showroom. | |
| 4. The F&I Office: Where the Profit Is Panelists: Bryan Dorfler, Ward's Dealer Business columnist and industry consultant, Brian E. Hoecht, CEO and founder of software startups Ai-Dealer and Auto-Grok, and Pete Mac Innis, CEO and founder of DealerCentric Solutions Inc. Turbocharge your bottom line using F&I as an advertising tool | |
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| 5:30 pm | Wrap-Up |
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| 6:00 pm | Pre-Game Dinner at Steinbrenner Field, in the Adidas Pavilion |
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| 7:15 pm | Spring Training Baseball Game: New York Yankees vs. Pittsburgh Pirates |
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