Sun Micro revamps brand, stresses shared services

Newswire

By Michele Gershberg and Duncan Martell NEW YORK/SAN FRANCISCO, May 30 (Reuters) - Network computer maker Sun Microsystems Inc. is getting a little help from its friends in a new $50 million advertising campaign to bring its brand out of the dark. In its biggest brand overhaul, Sun's advertising incorporates such clients as online auctioneer eBay Inc., automaker General Motors and Major League Baseball to illustrate how its products and services help connect people across businesses and ...

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