Super Bowl advertisers still in the game after scandal


By Michele Gershberg NEW YORK, Nov 30 (Reuters) - Advertisers may have been bitten once by an indecency scandal at the 2004 Super Bowl, but they are not shy about getting back into the game for the next U.S. football championship. Automaker Lincoln Mercury debuts its first Super Bowl commercial in more than a decade during the Feb. 6 game in Jacksonville, Florida, part of an aggressive brand investment as it rolls out 11 new products. "It will be memorable and slightly controversial," ...

Premium Content (PAID Subscription Required)

"Super Bowl advertisers still in the game after scandal" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.

more data and Insights

Nov 30, 2015

2016 Wards 10 Best Engines Test Drive: Ram 1500 EcoDiesel

The Ram 1500 and its 3.0L EcoDiesel V-6, evaluated by editor Bob Gritzinger, is one of 31 contenders for the 2016 Wards 10 Best Engines competition....More


Follow Us

Sponsored Introduction Continue on to (or wait seconds) ×