Sustainable companies aim to make it in mainstream


By Mary Milliken SANTA MONICA, California, April 30 (Reuters) - Refillable lipstick, a soft camisole made of soybean waste, a normal hybrid car -- these are just some of the new "sustainable" products companies hope will attract the mainstream consumer. No longer content to sell just to the Birkenstock-wearing, health food co-op client, companies that pursue pro-health, pro-environment and pro-social justice practices dream of the day when they will be considered the norm rather than the ...

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