The brand’s top marketers say interest in the marque has more than doubled thanks to wider exposure, and it’s only the beginning for Lincoln’s identity makeover....More
The franchise system works, the executive says, “because it’s the concentrated distillation of the American free-enterprise system. Independent dealers…do better with customers.”...More
The Detroit Three and other global auto makers are losing share to one another as the returning-customer base begins to shrink, Experian Automotive President Scott Waldron says....More
With its allotment of vehicles for U.S. dealers capped at 734,000 units for a second straight year, industrywide growth means the auto maker won’t show a percentage sales gain and its market share will drop, sales chief Bob Pradzinski says....More
Interest in autonomous vehicles continues to grow, but technical, legal, regulatory and cost hurdles remain. When will true driverless cars reach the U.S. market?
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