Information Technology http://wardsauto.com/taxonomy/term/53298/more en Auto Industry Hasn’t Suffered Big Cyber Breach – Yet http://wardsauto.com/f-i/auto-industry-hasn-t-suffered-big-cyber-breach-yet <div class="node-body article-body">Online crooks could turn their attention to easy-target car dealerships, says CDK’s security chief.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/f-i/auto-industry-hasn-t-suffered-big-cyber-breach-yet" target="_blank">read more</a></p> http://wardsauto.com/f-i/auto-industry-hasn-t-suffered-big-cyber-breach-yet#comments Public Dealers Finance & Insurance Resource Center North America F & I U.S. Dealer Miscellaneous Dealerships Information Technology Tue, 10 Nov 2015 11:37:00 +0000 1394741 at http://wardsauto.com <p><strong>Smaller dealerships at greater risk, Foote says.</strong></p> Wharton MBAs Aim to Revolutionize Auto Retailing http://wardsauto.com/ideaxchange/wharton-mbas-aim-revolutionize-auto-retailing <div class="field-byline"> John Possumato </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Dealers rarely use geo-targeting and geo-fencing marketing. That may change soon.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/ideaxchange/wharton-mbas-aim-revolutionize-auto-retailing" target="_blank">read more</a></p> http://wardsauto.com/ideaxchange/wharton-mbas-aim-revolutionize-auto-retailing#comments Public Industry Voices Dealers North America Digital Marketing U.S. Dealer IdeaXChange Miscellaneous Dealerships Information Technology Internet Marketing Fri, 06 Nov 2015 12:44:00 +0000 1387371 at http://wardsauto.com Car Dealers Detect Signs of Life in Dormant Sales Leads http://wardsauto.com/ideaxchange/car-dealers-detect-signs-life-dormant-sales-leads <div class="field-byline"> Dan Smith </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Marketers call it the Lazarus Effect when a dead lead is resurrected. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/ideaxchange/car-dealers-detect-signs-life-dormant-sales-leads" target="_blank">read more</a></p> http://wardsauto.com/ideaxchange/car-dealers-detect-signs-life-dormant-sales-leads#comments Public Industry Voices Dealers North America Digital Marketing U.S. Dealer IdeaXChange Miscellaneous Dealerships Information Technology Internet Marketing Wed, 21 Oct 2015 10:48:00 +0000 1372921 at http://wardsauto.com <p><strong>Dan Smith</strong></p> Repair Shops ‘Crushing’ Dealerships in Service Game http://wardsauto.com/dealer/repair-shops-crushing-dealerships-service-game <div class="node-body article-body">“Dealers must establish the value of their store’s service department early,” says DealerSocket’s Marylou Hastert. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealer/repair-shops-crushing-dealerships-service-game" target="_blank">read more</a></p> http://wardsauto.com/dealer/repair-shops-crushing-dealerships-service-game#comments Public Dealers North America Digital Marketing Fixed Ops U.S. Dealer Miscellaneous Dealerships Fixed Operations Information Technology Internet Marketing Mon, 12 Oct 2015 11:29:00 +0000 1363901 at http://wardsauto.com <p><strong>More than half of average dealership gross profit comes from service department.&nbsp;</strong></p> Cyber Thieves See Car Dealers as Great Targets http://wardsauto.com/ideaxchange/cyber-thieves-see-car-dealers-great-targets <div class="field-byline"> Tony Petcou </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Crooks have found they can grab as much data from several small businesses as from one larger enterprise.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/ideaxchange/cyber-thieves-see-car-dealers-great-targets" target="_blank">read more</a></p> http://wardsauto.com/ideaxchange/cyber-thieves-see-car-dealers-great-targets#comments Public Industry Voices Dealers North America U.S. Dealer IdeaXChange Miscellaneous Dealerships Information Technology Fri, 31 Jul 2015 12:13:00 +0000 1318941 at http://wardsauto.com Coming Soon: Virtual Dealerships in Real Dealerships http://wardsauto.com/dealer/coming-soon-virtual-dealerships-real-dealerships <div class="node-body article-body">Car stores of tomorrow are expected to use high-tech visuals to sell product. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealer/coming-soon-virtual-dealerships-real-dealerships" target="_blank">read more</a></p> http://wardsauto.com/dealer/coming-soon-virtual-dealerships-real-dealerships#comments Public Dealers North America U.S. Dealer Miscellaneous Dealerships Information Technology Tue, 28 Jul 2015 11:19:00 +0000 1320451 at http://wardsauto.com <p><strong>Audi VR experience allows customers wearing a headset to view wide assortment of configured cars. &nbsp;</strong></p> Personalization Requires Some Poking Around http://wardsauto.com/dealer/personalization-requires-some-poking-around <div class="node-body article-body">Some consumers are OK with auto dealers and others collecting data about them. Some aren’t. Some aren’t sure.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealer/personalization-requires-some-poking-around" target="_blank">read more</a></p> http://wardsauto.com/dealer/personalization-requires-some-poking-around#comments Public Dealers North America U.S. Dealer Miscellaneous Dealerships Information Technology Mon, 27 Jul 2015 10:47:00 +0000 1317261 at http://wardsauto.com <p><strong>&ldquo;Trying to lead in this area,&rdquo; Frye says.</strong></p> Time for F&I to Join Rest of Automotive World http://wardsauto.com/ideaxchange/time-fi-join-rest-automotive-world <div class="field-byline"> Brian Reed </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">More than 80% of people polled say they are interested in learning about F&I products before entering the dealership. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/ideaxchange/time-fi-join-rest-automotive-world" target="_blank">read more</a></p> http://wardsauto.com/ideaxchange/time-fi-join-rest-automotive-world#comments Public Industry Voices Dealers Finance & Insurance Resource Center North America Digital Marketing F & I Retail U.S. Dealer IdeaXChange Miscellaneous Dealerships Retail Information Technology Internet Marketing Wed, 22 Jul 2015 12:09:00 +0000 1315041 at http://wardsauto.com From Warship to Dealership http://wardsauto.com/dealer/warship-dealership <div class="field-byline"> Jim Leman </div> <div class="node-body article-body">Bert Hodge sought outside inventory-management expertise to run his family auto dealership’s used-car operation. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealer/warship-dealership" target="_blank">read more</a></p> http://wardsauto.com/dealer/warship-dealership#comments Public Dealers North America Retail U.S. Dealer Miscellaneous Dealerships Information Technology Remarketing Fri, 10 Jul 2015 10:00:00 +0000 1310681 at http://wardsauto.com <p><strong>Leadership duties include managing performance, Hodge says.</strong> &nbsp;</p> Ford Credit Launches Car-Sharing Program in London http://wardsauto.com/industry/ford-credit-launches-car-sharing-program-london <div class="node-body article-body">The company is working with easyCar Club in London. Renters search the easyCar Club website for a nearby car and book online. Keys are collected from the owner or are accessed from a safe, and renters return the car to the pickup location.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry/ford-credit-launches-car-sharing-program-london" target="_blank">read more</a></p> http://wardsauto.com/industry/ford-credit-launches-car-sharing-program-london#comments Public Gated Auto Makers Dealers Sales & Marketing Europe Analysis Industry Germany United Kingdom Dealer Miscellaneous Ford Information Technology Social Media Vehicles in Operation Mon, 06 Jul 2015 09:51:00 +0000 1308031 at http://wardsauto.com <p><strong>Ford Credit&rsquo;s U.K. customers can search online for available vehicles.</strong></p>