Information Technology http://wardsauto.com/taxonomy/term/53298/more en Krafcik: ‘Data Will Set You Free’ http://wardsauto.com/management-strategy/krafcik-data-will-set-you-free <div class="node-body article-body">Data is like a flashlight you use in a dark room so you don’t bump into furniture, says John Krafcik.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/management-strategy/krafcik-data-will-set-you-free" target="_blank">read more</a></p> http://wardsauto.com/management-strategy/krafcik-data-will-set-you-free#comments Public Gated Management & Strategy Retail Auto Makers Dealerships Suppliers North America U.S. Auto Makers Dealerships Suppliers Information Technology Internet Marketing Mon, 14 Apr 2014 11:12:00 +0000 991201 at http://wardsauto.com <p><strong>Data gives dealers get clear sense of pricing, Krafcik says.</strong></p> Can Websites Contain Too Much Content? No http://wardsauto.com/industry-voices/can-websites-contain-too-much-content-no <div class="field-byline"> Dennis Galbraith </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">More is better, provided you offer great navigational tools that help shoppers quickly get to what’s right for them.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/can-websites-contain-too-much-content-no" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/can-websites-contain-too-much-content-no#comments Public Industry Voices Retail Dealerships North America U.S. Information Technology Internet Marketing Wed, 12 Mar 2014 12:09:00 +0000 970411 at http://wardsauto.com You Are Under My Power…Now Read This http://wardsauto.com/blog/you-are-under-my-power-now-read <div class="node-body blog-body">Marketers do many creative things. Hypnotizing consumers isn’t one of them. </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/you-are-under-my-power-now-read" target="_blank">read more</a></p> http://wardsauto.com/blog/you-are-under-my-power-now-read#comments Blog Retail Dealerships North America Auto Makers Dealerships Information Technology Internet Marketing Retail Front Fri, 07 Mar 2014 12:35:00 +0000 968951 at http://wardsauto.com Reynolds Transforms to Avoid Extinction http://wardsauto.com/dealerships/reynolds-transforms-avoid-extinction <div class="node-body article-body">The status quo will lead to death, says Ron Lamb, president of Reynolds and Reynolds. “Dinosaurs ruled the world, but there aren’t any of them left.”</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealerships/reynolds-transforms-avoid-extinction" target="_blank">read more</a></p> http://wardsauto.com/dealerships/reynolds-transforms-avoid-extinction#comments Public Retail Dealerships North America U.S. Dealerships Information Technology Tue, 04 Mar 2014 12:09:00 +0000 960811 at http://wardsauto.com <p><strong style="font-size: 13px; line-height: 20px;">Ron</strong><span style="font-size: 13px; line-height: 20px;">&nbsp;</span><strong style="font-size: 13px; line-height: 20px;">Lamb tracks megatrends.</strong></p> Car Shoppers Want Marketing Info, But Not Tons of It http://wardsauto.com/dealerships/car-shoppers-want-marketing-info-not-tons-it <div class="node-body article-body">Despite the adage extolling the virtues of over-communicating, many customers consider such excessiveness as off-putting, say VinSolutions executives.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealerships/car-shoppers-want-marketing-info-not-tons-it" target="_blank">read more</a></p> http://wardsauto.com/dealerships/car-shoppers-want-marketing-info-not-tons-it#comments Public Retail Dealerships North America U.S. Dealerships Information Technology Internet Marketing Mon, 24 Feb 2014 11:04:00 +0000 951631 at http://wardsauto.com <p><strong>VinSolutions&rsquo; Brian Skutta (<em>left</em>) and Sean Stapleton.</strong></p> On-Board Infotainment Could Do Much More http://wardsauto.com/industry-voices/board-infotainment-could-do-much-more <div class="field-byline"> Neal East </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Telematics-enabled customer retention is the missing link that completes the modern automotive ownership experience.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/board-infotainment-could-do-much-more" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/board-infotainment-could-do-much-more#comments Public Industry Voices Retail Auto Makers Dealerships Vehicles & Technology North America U.S. Dealerships Fixed Operations Information Technology Vehicle Interiors Fri, 14 Feb 2014 13:14:00 +0000 951851 at http://wardsauto.com Eight Ways to Use Digital Marketing to Sell More Cars http://wardsauto.com/industry-voices/eight-ways-use-digital-marketing-sell-more-cars <div class="field-byline"> Margie Martin </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">The Internet manager of a successful dealership tells what she has learned in 10 years. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/eight-ways-use-digital-marketing-sell-more-cars" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/eight-ways-use-digital-marketing-sell-more-cars#comments Public Industry Voices Retail Dealerships North America U.S. Dealerships Information Technology Internet Marketing Wed, 12 Feb 2014 13:11:00 +0000 948781 at http://wardsauto.com Give Jim Farley a Break http://wardsauto.com/blog/give-jim-farley-break <div class="node-body blog-body">The Ford executive’s playful we-know-who-you-are comments pale in comparison to the misuse of collected data elsewhere.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/give-jim-farley-break" target="_blank">read more</a></p> http://wardsauto.com/blog/give-jim-farley-break#comments Blog Retail Auto Makers Dealerships Vehicles & Technology U.S. Dealerships Ford Information Technology Vehicles & Technology Retail Front Fri, 24 Jan 2014 22:20:00 +0000 935161 at http://wardsauto.com Experts Weigh Pros, Cons of Video-Recording F&I Business http://wardsauto.com/dealerships/experts-weigh-pros-cons-video-recording-fi-business <div class="node-body article-body">Proponents say surveillance cameras in finance and insurance offices protect dealers, but others aren’t so sure.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealerships/experts-weigh-pros-cons-video-recording-fi-business" target="_blank">read more</a></p> http://wardsauto.com/dealerships/experts-weigh-pros-cons-video-recording-fi-business#comments Public Retail Dealerships North America U.S. Dealerships Finance & Insurance Information Technology Fri, 24 Jan 2014 05:00:00 +0000 935171 at http://wardsauto.com <p><strong>&ldquo;Make sure processes followed,&rdquo; Veldkamp says.</strong></p> What’s the Big Deal With Big Data? http://wardsauto.com/sales-amp-marketing/what-s-big-deal-big-data <div class="node-body article-body">Marketers must cut through a jungle of information to get to the river.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-amp-marketing/what-s-big-deal-big-data" target="_blank">read more</a></p> http://wardsauto.com/sales-amp-marketing/what-s-big-deal-big-data#comments Public Retail Auto Makers Sales & Marketing North America U.S. Auto Makers Dealerships Information Technology Internet Marketing Fri, 10 Jan 2014 11:44:00 +0000 925761 at http://wardsauto.com <p><strong>Who gets credit? Merrihew asks.</strong></p>