Information Technology http://wardsauto.com/taxonomy/term/53298/more en Ford Australia Profiling Potential Mustang Buyers http://wardsauto.com/auto-makers/ford-australia-profiling-potential-mustang-buyers <div class="node-body article-body">The pre-ordering system allows Australian dealerships to capture details of potential Mustang buyers. It also will help dealers identify customers who may have been drawn by the new car but are more likely to choose another Ford model.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/ford-australia-profiling-potential-mustang-buyers" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/ford-australia-profiling-potential-mustang-buyers#comments Premium Auto Makers Sales & Marketing Asia Pacific Australia Ford Sales & Marketing Information Technology Tue, 16 Dec 2014 11:22:00 +0000 1182051 at http://wardsauto.com <p><strong>Ford Australia already looking for more cars from factory.</strong></p> Spin-Off Dealer IT Provider Plans More In-House R&D http://wardsauto.com/dealers/spin-dealer-it-provider-plans-more-house-rd <div class="node-body article-body">The former ADP Dealer Services had followed a strategy of acquiring companies for their technology. CDK intends to change that.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/spin-dealer-it-provider-plans-more-house-rd" target="_blank">read more</a></p> http://wardsauto.com/dealers/spin-dealer-it-provider-plans-more-house-rd#comments Public Dealers North America U.S. Information Technology Internet Marketing Thu, 11 Dec 2014 11:59:00 +0000 1175151 at http://wardsauto.com <p><strong>Some investors&nbsp;stay, some don&#39;t, Anenen says.</strong></p> Website Enhancements Aid Both Dealer and Customer, Says Strategist http://wardsauto.com/dealers/website-enhancements-aid-both-dealer-and-customer-says-strategist <div class="node-body article-body">Dealer websites will offer more “e-commerce enablement,” says Dave Winslow.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/website-enhancements-aid-both-dealer-and-customer-says-strategist" target="_blank">read more</a></p> http://wardsauto.com/dealers/website-enhancements-aid-both-dealer-and-customer-says-strategist#comments Public Dealers North America U.S. Dealerships Information Technology Internet Marketing Wed, 03 Dec 2014 12:48:00 +0000 1169161 at http://wardsauto.com <p><strong>Consumers want fluid buying experience, Winslow says.</strong></p> Sell Smarter, Not Harder http://wardsauto.com/industry-voices/sell-smarter-not-harder <div class="field-byline"> Dan Smith </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Big-data sources help dealers understand customers. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/sell-smarter-not-harder" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/sell-smarter-not-harder#comments Public Industry Voices Dealers North America U.S. Dealerships Information Technology Tue, 25 Nov 2014 13:19:00 +0000 1164841 at http://wardsauto.com Top Three Misconceptions About Website Design http://wardsauto.com/industry-voices/top-three-misconceptions-about-website-design <div class="field-byline"> Bob George </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">The terms “responsive” and “adaptive” have been used so loosely, their definitions have become confused. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/top-three-misconceptions-about-website-design" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/top-three-misconceptions-about-website-design#comments Public Industry Voices Dealers North America Information Technology Internet Marketing Fri, 14 Nov 2014 13:13:00 +0000 1147081 at http://wardsauto.com We’re Not Going to Take It Anymore http://wardsauto.com/blog/we-re-not-going-take-it-anymore <div class="node-body blog-body">Some consumer car-buying website companies want to do business with the dealers they scorn.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/we-re-not-going-take-it-anymore" target="_blank">read more</a></p> http://wardsauto.com/blog/we-re-not-going-take-it-anymore#comments Blog Dealers North America U.S. Dealerships Suppliers Information Technology Internet Marketing Retail Front Wed, 12 Nov 2014 13:11:00 +0000 1153711 at http://wardsauto.com Third-Party Lead Providers: Friend or Foe? http://wardsauto.com/dealers/third-party-lead-providers-friend-or-foe <div class="node-body article-body">In a perfect world for dealers, all Internet leads would be in-house. Welcome to the real world.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/third-party-lead-providers-friend-or-foe" target="_blank">read more</a></p> http://wardsauto.com/dealers/third-party-lead-providers-friend-or-foe#comments Public Auto Makers Dealers North America U.S. Dealerships Information Technology Internet Marketing Wed, 05 Nov 2014 12:49:00 +0000 1144881 at http://wardsauto.com <p><strong>Ussery looks for elusive silver bullet.</strong></p> What Dealers Should Know About Big Data http://wardsauto.com/industry-voices/what-dealers-should-know-about-big-data <div class="field-byline"> Dan Smith </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Everybody talks about it, but what is it exactly?</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/what-dealers-should-know-about-big-data" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/what-dealers-should-know-about-big-data#comments Public Industry Voices Dealers North America U.S. Dealerships Information Technology Internet Marketing Wed, 29 Oct 2014 12:02:00 +0000 1140141 at http://wardsauto.com Car Shoppers Increasingly Use Mobile Devices at Dealerships http://wardsauto.com/dealers/car-shoppers-increasingly-use-mobile-devices-dealerships <div class="node-body article-body">Some dealership salespeople are OK with customers brandishing smartphones, some aren’t, according to a J.D. Power study.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/car-shoppers-increasingly-use-mobile-devices-dealerships" target="_blank">read more</a></p> http://wardsauto.com/dealers/car-shoppers-increasingly-use-mobile-devices-dealerships#comments Public Dealers North America U.S. Dealerships Information Technology Internet Marketing Tue, 28 Oct 2014 11:40:00 +0000 1141311 at http://wardsauto.com <p><strong>&ldquo;Dealers who handle it right build customer confidence,&rdquo; Walker says.</strong></p> Dealerships Flub Lots of Phone Calls http://wardsauto.com/dealers/dealerships-flub-lots-phone-calls <div class="node-body article-body">Study results indicate some callers are lucky the phone is even answered. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/dealerships-flub-lots-phone-calls" target="_blank">read more</a></p> http://wardsauto.com/dealers/dealerships-flub-lots-phone-calls#comments Public Dealers North America U.S. Dealerships Information Technology Tue, 23 Sep 2014 17:08:00 +0000 1123501 at http://wardsauto.com <p><strong>&quot;Critical for auto industry,&quot; Zhao says.</strong></p>