Information Technology http://wardsauto.com/taxonomy/term/53298/more en Subaru Wants Its Auto Dealers to Get Personal http://wardsauto.com/dealers/subaru-wants-its-auto-dealers-get-personal <div class="node-body article-body">Customers still seek the human touch, says company president Tom Doll, advising against relying too much on technology.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/subaru-wants-its-auto-dealers-get-personal" target="_blank">read more</a></p> http://wardsauto.com/dealers/subaru-wants-its-auto-dealers-get-personal#comments Public Auto Makers Dealers Sales & Marketing North America U.S. Subaru Information Technology Internet Marketing Wed, 06 May 2015 04:00:00 +0000 1271201 at http://wardsauto.com <p><strong>Doll asks&nbsp;dealers to make someone&rsquo;s day.</strong></p> 75% Say They Would Buy Vehicles Online http://wardsauto.com/dealers/75-say-they-would-buy-vehicles-online <div class="node-body article-body">The A-to-Z digital purchase would include financing, negotiating, completing paperwork and arranging delivery. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/75-say-they-would-buy-vehicles-online" target="_blank">read more</a></p> http://wardsauto.com/dealers/75-say-they-would-buy-vehicles-online#comments Public Dealers Finance & Insurance Resource Center North America U.S. Dealerships Retail Information Technology Internet Marketing Fri, 01 May 2015 10:15:00 +0000 1270501 at http://wardsauto.com <p><strong>Survey says most vehicle buyers willing to do e-deals.</strong>&nbsp; &nbsp;</p> Have Phone, Will Shop at Car Dealerships http://wardsauto.com/blog/have-phone-will-shop-car-dealerships <div class="node-body blog-body">The new reality: Kids sleep with their smartphones and adults wield them at dealerships.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/have-phone-will-shop-car-dealerships" target="_blank">read more</a></p> http://wardsauto.com/blog/have-phone-will-shop-car-dealerships#comments Blog Dealers North America U.S. Dealerships Information Technology Internet Marketing Retail Front Tue, 21 Apr 2015 11:33:00 +0000 1261951 at http://wardsauto.com GM’s Shop-Click-Drive Jumps the Curb http://wardsauto.com/blog/gm-s-shop-click-drive-jumps-curb <div class="node-body blog-body">For every dealer who likes the automaker’s online initiative, many more dislike it. </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/gm-s-shop-click-drive-jumps-curb" target="_blank">read more</a></p> http://wardsauto.com/blog/gm-s-shop-click-drive-jumps-curb#comments Blog Auto Makers Dealers Sales & Marketing North America U.S. Dealerships General Motors Information Technology Internet Marketing Retail Front Mon, 06 Apr 2015 08:30:00 +0000 1247181 at http://wardsauto.com Some Dealership Effectiveness Gets Lost in the Email http://wardsauto.com/edealer/some-dealership-effectiveness-gets-lost-email <div class="field-deck"> 2015 WardsAuto e-Dealer 100 </div> <div class="node-body article-body">Although not perfect, Lexus dealers do the best job in responding to Internet leads, according to an annual study. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/edealer/some-dealership-effectiveness-gets-lost-email" target="_blank">read more</a></p> http://wardsauto.com/edealer/some-dealership-effectiveness-gets-lost-email#comments Public Dealers eDealer North America U.S. Dealerships 2015 WardsAuto e-Dealer 100 Information Technology Internet Marketing Fri, 13 Mar 2015 15:32:00 +0000 1241791 at http://wardsauto.com <p><strong>Process matters, O&rsquo;Hagan says.</strong></p> Parasacco Named to Lead Revived Fiat Spain, Portugal http://wardsauto.com/europe/parasacco-named-lead-revived-fiat-spain-portugal <div class="node-body article-body">Sales jumped 30.4% from 2012 to 2014 under Luca Napolitano as the Fiat subsidiary’s Fiat, Fiat Professional, Lancia, Jeep and Alfa Romeo brands registered more than 36,000 units and outperformed the market an average 12%.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/europe/parasacco-named-lead-revived-fiat-spain-portugal" target="_blank">read more</a></p> http://wardsauto.com/europe/parasacco-named-lead-revived-fiat-spain-portugal#comments Premium Auto Makers Management & Strategy Dealers Sales & Marketing Europe Portugal Spain Alfa Romeo Fiat Iveco Jeep Lancia Fiat-Chrysler: What's Next Information Technology Labor & Human Resources Sales Results Tue, 03 Mar 2015 18:27:00 +0000 1235821 at http://wardsauto.com <p><strong>Fiat Spain Portugal CEO Napolitano <em>(right)</em> introduces successor Parasacco.</strong></p> How Auto Dealers Can Get Started With Big Data http://wardsauto.com/industry-voices/how-auto-dealers-can-get-started-big-data <div class="field-byline"> Dan Smith </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Understanding how, why and what people buy is all you need to harness big data.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/how-auto-dealers-can-get-started-big-data" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/how-auto-dealers-can-get-started-big-data#comments Public Industry Voices Dealers North America Dealerships Information Technology Internet Marketing Fri, 27 Feb 2015 13:09:00 +0000 1232301 at http://wardsauto.com Configurator Occupies Waiting Customers, Sells Accessories http://wardsauto.com/finance-insurance-resource-center/configurator-occupies-waiting-customers-sells-accessories <div class="node-body article-body">Many dealers struggle with aftermarket sales. They shouldn’t, says Reynolds and Reynolds President Ron Lamb.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/finance-insurance-resource-center/configurator-occupies-waiting-customers-sells-accessories" target="_blank">read more</a></p> http://wardsauto.com/finance-insurance-resource-center/configurator-occupies-waiting-customers-sells-accessories#comments Public Dealers Finance & Insurance Resource Center North America Dealerships Information Technology Tue, 24 Feb 2015 12:39:00 +0000 1229221 at http://wardsauto.com <p><strong>Haider shows AddOnAuto at NADA convention.</strong></p> Automotive Digital Marketing Will Amp Up in 2015 http://wardsauto.com/industry-voices/automotive-digital-marketing-will-amp-2015 <div class="field-byline"> Raj Gill </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Here’s what to expect in what should be a big year for the auto industry and marketers who help move the metal.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/automotive-digital-marketing-will-amp-2015" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/automotive-digital-marketing-will-amp-2015#comments Public Industry Voices Auto Makers Dealers Advertising Information Technology Internet Marketing Social Media Tue, 10 Feb 2015 13:07:00 +0000 1217651 at http://wardsauto.com NADA: The Show of Shows http://wardsauto.com/blog/nada-show-shows <div class="node-body blog-body">As I gaze into the next decade, it seems to me that automotive retail outlets are ideally suited to take advantage of the growing interest in car sharing and autonomous cars.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/final-inspection">Final Inspection</a></li> </ul></div><p><a href="http://wardsauto.com/blog/nada-show-shows" target="_blank">read more</a></p> http://wardsauto.com/blog/nada-show-shows#comments Blog Auto Makers Dealers NADA North America U.S. AutoNation Sales & Marketing Autonomous Vehicles Information Technology Internet Marketing Final Inspection Fri, 30 Jan 2015 12:34:00 +0000 1211531 at http://wardsauto.com