Internet Marketing http://wardsauto.com/taxonomy/term/53300/more en Top Three Misconceptions About Website Design http://wardsauto.com/industry-voices/top-three-misconceptions-about-website-design <div class="field-byline"> Bob George </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">The terms “responsive” and “adaptive” have been used so loosely, their definitions have become confused. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/top-three-misconceptions-about-website-design" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/top-three-misconceptions-about-website-design#comments Public Industry Voices Dealers North America Information Technology Internet Marketing Fri, 14 Nov 2014 13:13:00 +0000 1147081 at http://wardsauto.com We’re Not Going to Take It Anymore http://wardsauto.com/blog/we-re-not-going-take-it-anymore <div class="node-body blog-body">Some consumer car-buying website companies want to do business with the dealers they scorn.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/we-re-not-going-take-it-anymore" target="_blank">read more</a></p> http://wardsauto.com/blog/we-re-not-going-take-it-anymore#comments Blog Dealers North America U.S. Dealerships Suppliers Information Technology Internet Marketing Retail Front Wed, 12 Nov 2014 13:11:00 +0000 1153711 at http://wardsauto.com Five Dealerships Vie for Best-Idea Honors http://wardsauto.com/dealers/five-dealerships-vie-best-idea-honors <div class="node-body article-body">The contest is a popular part of the annual DrivingSales conference. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/five-dealerships-vie-best-idea-honors" target="_blank">read more</a></p> http://wardsauto.com/dealers/five-dealerships-vie-best-idea-honors#comments Public Dealers North America U.S. Dealerships Internet Marketing Remarketing Thu, 06 Nov 2014 21:22:00 +0000 1150141 at http://wardsauto.com <p><strong>Contest finalists (<em>from left</em>) Armstrong, Hebert, Nesbit, Karbaum and Gail.&nbsp;</strong></p> Third-Party Lead Providers: Friend or Foe? http://wardsauto.com/dealers/third-party-lead-providers-friend-or-foe <div class="node-body article-body">In a perfect world for dealers, all Internet leads would be in-house. Welcome to the real world.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/third-party-lead-providers-friend-or-foe" target="_blank">read more</a></p> http://wardsauto.com/dealers/third-party-lead-providers-friend-or-foe#comments Public Auto Makers Dealers North America U.S. Dealerships Information Technology Internet Marketing Wed, 05 Nov 2014 12:49:00 +0000 1144881 at http://wardsauto.com <p><strong>Ussery looks for elusive silver bullet.</strong></p> What Dealers Should Know About Big Data http://wardsauto.com/industry-voices/what-dealers-should-know-about-big-data <div class="field-byline"> Dan Smith </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Everybody talks about it, but what is it exactly?</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/what-dealers-should-know-about-big-data" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/what-dealers-should-know-about-big-data#comments Public Industry Voices Dealers North America U.S. Dealerships Information Technology Internet Marketing Wed, 29 Oct 2014 12:02:00 +0000 1140141 at http://wardsauto.com Car Shoppers Increasingly Use Mobile Devices at Dealerships http://wardsauto.com/dealers/car-shoppers-increasingly-use-mobile-devices-dealerships <div class="node-body article-body">Some dealership salespeople are OK with customers brandishing smartphones, some aren’t, according to a J.D. Power study.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/car-shoppers-increasingly-use-mobile-devices-dealerships" target="_blank">read more</a></p> http://wardsauto.com/dealers/car-shoppers-increasingly-use-mobile-devices-dealerships#comments Public Dealers North America U.S. Dealerships Information Technology Internet Marketing Tue, 28 Oct 2014 11:40:00 +0000 1141311 at http://wardsauto.com <p><strong>&ldquo;Dealers who handle it right build customer confidence,&rdquo; Walker says.</strong></p> Tesla Direct Sales Drawing Dealer Fire in Australia http://wardsauto.com/asia-pacific/tesla-direct-sales-drawing-dealer-fire-australia <div class="node-body article-body">The Victorian Automotive Chamber of Commerce says there is more to buying a new car than simply picking one from off the shelf.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/asia-pacific/tesla-direct-sales-drawing-dealer-fire-australia" target="_blank">read more</a></p> http://wardsauto.com/asia-pacific/tesla-direct-sales-drawing-dealer-fire-australia#comments Public Auto Makers Dealers Sales & Marketing Asia Pacific Vehicles & Technology Australia Tesla Sales & Marketing Electric Vehicles Internet Marketing Laws/Law Enforcement Tue, 28 Oct 2014 09:34:00 +0000 1143441 at http://wardsauto.com <p><strong>‟Supermarket&rdquo; model devalues customer relations, retailers contend.</strong></p> Dealership Service-Department Marketing Sputters http://wardsauto.com/dealers/dealership-service-department-marketing-sputters <div class="node-body article-body">Dealership prices are competitive. But thinking they’re high, many customers go elsewhere to get their cars fixed. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/dealership-service-department-marketing-sputters" target="_blank">read more</a></p> http://wardsauto.com/dealers/dealership-service-department-marketing-sputters#comments Public Dealers North America U.S. Dealerships Fixed Operations Internet Marketing Thu, 23 Oct 2014 11:22:00 +0000 1140371 at http://wardsauto.com <p><strong>Dealers can alter customer misperceptions, Simmons says.</strong></p> Phone Sales Increase at Dealerships http://wardsauto.com/industry-voices/phone-sales-increase-dealerships <div class="field-byline"> Adam Armbruster </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Consumers are calling on the phone again more than they’re submitting Internet leads.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/phone-sales-increase-dealerships" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/phone-sales-increase-dealerships#comments Public Industry Voices Dealers North America U.S. Dealerships Retail Internet Marketing Wed, 10 Sep 2014 12:19:00 +0000 1113441 at http://wardsauto.com New Program to Help Consumers Find Right Car, Right Price http://wardsauto.com/dealers/new-program-help-consumers-find-right-car-right-price <div class="node-body article-body">Edmunds says its new “Build and Locate” program now will allow shoppers to see complete equipment levels on vehicles in stock for apples-to-apples price comparisons from dealer to dealer.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/new-program-help-consumers-find-right-car-right-price" target="_blank">read more</a></p> http://wardsauto.com/dealers/new-program-help-consumers-find-right-car-right-price#comments Public Dealers North America U.S. Dealerships Internet Marketing Wed, 10 Sep 2014 10:48:00 +0000 1114441 at http://wardsauto.com <p><strong>Lot Buddy to detect when shopper perusing dealer inventory.</strong></p> Copyright Getty Images