Internet Marketing http://wardsauto.com/taxonomy/term/53300/more en Prepare for Successful 2016 by Implementing Proven SEO Tactics Now http://wardsauto.com/ideaxchange/prepare-successful-2016-implementing-proven-seo-tactics-now <div class="field-byline"> Peter Bruhn </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">One of the website basics is to write unique content that explains who you are, what makes you special or different, what products and services you sell and anything else that makes you stand out from the competition.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/ideaxchange/prepare-successful-2016-implementing-proven-seo-tactics-now" target="_blank">read more</a></p> http://wardsauto.com/ideaxchange/prepare-successful-2016-implementing-proven-seo-tactics-now#comments Public Industry Voices Dealers Sales & Marketing Digital Marketing Industry U.S. Dealer IdeaXChange Dealerships Internet Marketing Mon, 09 Nov 2015 12:33:00 +0000 1384411 at http://wardsauto.com Wharton MBAs Aim to Revolutionize Auto Retailing http://wardsauto.com/ideaxchange/wharton-mbas-aim-revolutionize-auto-retailing <div class="field-byline"> John Possumato </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Dealers rarely use geo-targeting and geo-fencing marketing. That may change soon.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/ideaxchange/wharton-mbas-aim-revolutionize-auto-retailing" target="_blank">read more</a></p> http://wardsauto.com/ideaxchange/wharton-mbas-aim-revolutionize-auto-retailing#comments Public Industry Voices Dealers North America Digital Marketing U.S. Dealer IdeaXChange Miscellaneous Dealerships Information Technology Internet Marketing Fri, 06 Nov 2015 12:44:00 +0000 1387371 at http://wardsauto.com Future of Car Buying: From Offline to Online http://wardsauto.com/industry/future-car-buying-offline-online <div class="node-body article-body">People want to spend less time in a dealership and more time on other aspects of their life.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry/future-car-buying-offline-online" target="_blank">read more</a></p> http://wardsauto.com/industry/future-car-buying-offline-online#comments Public Auto Makers Dealers Sales & Marketing Digital Marketing Industry U.S. Dealer AutoNation General Motors Toyota Internet Marketing Tue, 03 Nov 2015 11:39:00 +0000 1383071 at http://wardsauto.com Some Car Dealership Customers ‘Just Show Up’ http://wardsauto.com/dealer/some-car-dealership-customers-just-show <div class="node-body article-body">Internet sales leads are important, but not all-encompassing. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealer/some-car-dealership-customers-just-show" target="_blank">read more</a></p> http://wardsauto.com/dealer/some-car-dealership-customers-just-show#comments Public Dealers North America Digital Marketing U.S. Dealer Miscellaneous Dealerships Internet Marketing Wed, 28 Oct 2015 09:44:00 +0000 1382731 at http://wardsauto.com <p><strong>Benites uses both Internet and old-fashioned salesmanship to sell cars.</strong></p> Best Idea Winner Picture Perfect http://wardsauto.com/dealer/best-idea-winner-picture-perfect <div class="node-body article-body">Five contestants pitch their innovative initiatives to a three-member panel of dealership people. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealer/best-idea-winner-picture-perfect" target="_blank">read more</a></p> http://wardsauto.com/dealer/best-idea-winner-picture-perfect#comments Public Dealers North America Digital Marketing U.S. Dealer Miscellaneous Dealerships Internet Marketing Tue, 27 Oct 2015 10:35:00 +0000 1381301 at http://wardsauto.com <p><strong>From left, contestants Pogue, Hicks, Blanco, Leslie and Febbraio wait to hear judging results.</strong></p> Car Dealers Detect Signs of Life in Dormant Sales Leads http://wardsauto.com/ideaxchange/car-dealers-detect-signs-life-dormant-sales-leads <div class="field-byline"> Dan Smith </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Marketers call it the Lazarus Effect when a dead lead is resurrected. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/ideaxchange/car-dealers-detect-signs-life-dormant-sales-leads" target="_blank">read more</a></p> http://wardsauto.com/ideaxchange/car-dealers-detect-signs-life-dormant-sales-leads#comments Public Industry Voices Dealers North America Digital Marketing U.S. Dealer IdeaXChange Miscellaneous Dealerships Information Technology Internet Marketing Wed, 21 Oct 2015 10:48:00 +0000 1372921 at http://wardsauto.com <p><strong>Dan Smith</strong></p> Repair Shops ‘Crushing’ Dealerships in Service Game http://wardsauto.com/dealer/repair-shops-crushing-dealerships-service-game <div class="node-body article-body">“Dealers must establish the value of their store’s service department early,” says DealerSocket’s Marylou Hastert. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealer/repair-shops-crushing-dealerships-service-game" target="_blank">read more</a></p> http://wardsauto.com/dealer/repair-shops-crushing-dealerships-service-game#comments Public Dealers North America Digital Marketing Fixed Ops U.S. Dealer Miscellaneous Dealerships Fixed Operations Information Technology Internet Marketing Mon, 12 Oct 2015 11:29:00 +0000 1363901 at http://wardsauto.com <p><strong>More than half of average dealership gross profit comes from service department.&nbsp;</strong></p> Back to Basics for Today’s Digital Marketers http://wardsauto.com/ideaxchange/back-basics-today-s-digital-marketers <div class="field-byline"> Jay Roby </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Marketers must understand customers as the individuals they are by leveraging available data, delivering relevant messages and interactions, and adding value to engage them and drive them to convert.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/ideaxchange/back-basics-today-s-digital-marketers" target="_blank">read more</a></p> http://wardsauto.com/ideaxchange/back-basics-today-s-digital-marketers#comments Public Industry Voices Dealers Sales & Marketing North America Digital Marketing Industry U.S. Dealer IdeaXChange Miscellaneous Dealership Management Internet Marketing Social Media Thu, 10 Sep 2015 11:14:00 +0000 1343071 at http://wardsauto.com Let’s Talk About Talking to Car Dealership Customers http://wardsauto.com/ideaxchange/let-s-talk-about-talking-car-dealership-customers <div class="field-byline"> Nate Marquardt </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Technology helps. How else would a dealer remember a customer’s favorite color? But it’s no replacement for conversation.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/ideaxchange/let-s-talk-about-talking-car-dealership-customers" target="_blank">read more</a></p> http://wardsauto.com/ideaxchange/let-s-talk-about-talking-car-dealership-customers#comments Public Industry Voices Dealers North America Digital Marketing Industry U.S. Dealer IdeaXChange Miscellaneous Internet Marketing Social Media Wed, 26 Aug 2015 11:12:00 +0000 1336141 at http://wardsauto.com <p><strong>Nate Marquardt</strong></p> What’s Behind the AutoNation-TrueCar Divorce http://wardsauto.com/f-i/what-s-behind-autonation-truecar-divorce <div class="field-byline"> Marty Bernstein </div> <div class="node-body article-body">TrueCar’s thirst for data disconcerts many auto retailers, including the country’s largest dealership chain.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/f-i/what-s-behind-autonation-truecar-divorce" target="_blank">read more</a></p> http://wardsauto.com/f-i/what-s-behind-autonation-truecar-divorce#comments Public Dealers Finance & Insurance Resource Center North America Digital Marketing F & I Retail Dealer Miscellaneous Dealerships Retail Internet Marketing Mon, 17 Aug 2015 10:32:00 +0000 1330331 at http://wardsauto.com <p><strong>Painter on day of TrueCar&rsquo;s IPO last year. &nbsp;​</strong></p> Andrew Burton/Getty Images