Internet Marketing http://wardsauto.com/taxonomy/term/53300/more en Phone Sales Increase at Dealerships http://wardsauto.com/industry-voices/phone-sales-increase-dealerships <div class="field-byline"> Adam Armbruster </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Consumers are calling on the phone again more than they’re submitting Internet leads.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/phone-sales-increase-dealerships" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/phone-sales-increase-dealerships#comments Public Industry Voices Dealers North America U.S. Dealerships Retail Internet Marketing Wed, 10 Sep 2014 12:19:00 +0000 1113441 at http://wardsauto.com New Program to Help Consumers Find Right Car, Right Price http://wardsauto.com/dealers/new-program-help-consumers-find-right-car-right-price <div class="node-body article-body">Edmunds says its new “Build and Locate” program now will allow shoppers to see complete equipment levels on vehicles in stock for apples-to-apples price comparisons from dealer to dealer.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/new-program-help-consumers-find-right-car-right-price" target="_blank">read more</a></p> http://wardsauto.com/dealers/new-program-help-consumers-find-right-car-right-price#comments Public Dealers North America U.S. Dealerships Internet Marketing Wed, 10 Sep 2014 10:48:00 +0000 1114441 at http://wardsauto.com <p><strong>Lot Buddy to detect when shopper perusing dealer inventory.</strong></p> Copyright Getty Images Car Shoppers May Use Fewer Resources Than Thought http://wardsauto.com/sales-marketing/car-shoppers-may-use-fewer-resources-thought <div class="node-body article-body">Do people really rely on 18 to 24 resources while researching what to buy? It’s more like three, a new study says.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-marketing/car-shoppers-may-use-fewer-resources-thought" target="_blank">read more</a></p> http://wardsauto.com/sales-marketing/car-shoppers-may-use-fewer-resources-thought#comments Public Dealers Sales & Marketing North America U.S. Dealerships Internet Marketing Tue, 09 Sep 2014 10:02:00 +0000 1113111 at http://wardsauto.com <p><strong>Consumers do their homework, Tiffen says.</strong></p> Luxury, Super-Luxury Models Enrich India Auto Market http://wardsauto.com/asia-pacific/luxury-super-luxury-models-enrich-india-auto-market <div class="node-body article-body">Buyers can choose from among 150 high-end models from five automakers, including the Indian subsidiaries of Audi, BMW and Mercedes-Benz, and 70 super-luxuries from nine manufacturers ranging from Aston Martin to Rolls-Royce.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/asia-pacific/luxury-super-luxury-models-enrich-india-auto-market" target="_blank">read more</a></p> http://wardsauto.com/asia-pacific/luxury-super-luxury-models-enrich-india-auto-market#comments Premium Auto Makers Management & Strategy Politics Dealers Sales & Marketing Asia Pacific India Aston Martin Bugatti Jaguar Lamborghini Land Rover Mercedes Rolls Royce Globalization Internet Marketing Social Media Tariffs Fri, 05 Sep 2014 09:58:00 +0000 1107321 at http://wardsauto.com <p><strong>Rental company&rsquo;s purchase of 120 C-Class sedans reflects demand.</strong></p> Newly Formed Cox Automotive Bundles 20 Brands http://wardsauto.com/dealerships/newly-formed-cox-automotive-bundles-20-brands <div class="node-body article-body">Standouts in the new company include AutoTrader.com, KBB.com and Manheim auction house.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealerships/newly-formed-cox-automotive-bundles-20-brands" target="_blank">read more</a></p> http://wardsauto.com/dealerships/newly-formed-cox-automotive-bundles-20-brands#comments Public Dealers North America U.S. Suppliers Internet Marketing Remarketing Thu, 21 Aug 2014 15:58:00 +0000 1090231 at http://wardsauto.com <p><strong>Schwartz heads firm.</strong></p> Social Media Works for Diligent Dealers http://wardsauto.com/dealers/social-media-works-diligent-dealers <div class="node-body article-body">Marketing executive Alexi Venneri offers tips on how to score with social media. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/social-media-works-diligent-dealers" target="_blank">read more</a></p> http://wardsauto.com/dealers/social-media-works-diligent-dealers#comments Public Dealers North America U.S. Dealerships Internet Marketing Social Media Wed, 20 Aug 2014 11:22:00 +0000 1086191 at http://wardsauto.com <p><strong>Venneri once ran marketing for Seattle Mariners baseball club.</strong></p> Survey: Automaker Sites’ Clout With Buyers Limited http://wardsauto.com/sales-marketing/survey-automaker-sites-clout-buyers-limited <div class="node-body article-body">Market-research company Kantar says 63% of car shoppers do not visit an automaker’s website in the first 30 days of their online research, instead using content-led sites to consider options, prices and comparisons to determine the best deal.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-marketing/survey-automaker-sites-clout-buyers-limited" target="_blank">read more</a></p> http://wardsauto.com/sales-marketing/survey-automaker-sites-clout-buyers-limited#comments Premium Dealers Sales & Marketing Europe United Kingdom Dealerships Internet Marketing Social Media AutoTrader Wed, 20 Aug 2014 10:11:00 +0000 1087211 at http://wardsauto.com <p><strong>In-person dealership visits becoming less frequent, survey shows.</strong></p> Go Mobile or Go Home http://wardsauto.com/blog/go-mobile-or-go-home <div class="node-body blog-body">Dealers should realize people are engrossed with their smartphones. </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/go-mobile-or-go-home" target="_blank">read more</a></p> http://wardsauto.com/blog/go-mobile-or-go-home#comments Blog Dealers North America U.S. Internet Marketing Retail Front Tue, 29 Jul 2014 12:11:00 +0000 1067881 at http://wardsauto.com Thank You for Hacking http://wardsauto.com/dealers/thank-you-hacking <div class="node-body article-body">Chad Zender discusses the trials and tribulations of executing a social-media strategy at his dealership.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/thank-you-hacking" target="_blank">read more</a></p> http://wardsauto.com/dealers/thank-you-hacking#comments Public Dealers North America U.S. Internet Marketing Fri, 18 Jul 2014 11:22:00 +0000 1060521 at http://wardsauto.com <p><strong>Not much Facebook engagement at first, Zender says.</strong></p> Four Steps to Increased Internet Sales http://wardsauto.com/industry-voices/four-steps-increased-internet-sales <div class="field-byline"> Tamie Nuxoll </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Designated staffers, quick response time and relevancy matter, says a dealership’s Internet sales manager. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/four-steps-increased-internet-sales" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/four-steps-increased-internet-sales#comments Public Industry Voices Dealers North America U.S. Dealerships Internet Marketing Thu, 17 Jul 2014 11:00:00 +0000 1060751 at http://wardsauto.com