Internet Marketing http://wardsauto.com/taxonomy/term/53300/more en Dealer Group’s ‘Digital Army’ Amazes http://wardsauto.com/dealers/dealer-group-s-digital-army-amazes <div class="node-body article-body">Three stand-out car dealerships are different but share certain positive traits. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/dealer-group-s-digital-army-amazes" target="_blank">read more</a></p> http://wardsauto.com/dealers/dealer-group-s-digital-army-amazes#comments Public Dealers North America U.S. Dealerships Information Technology Internet Marketing Wed, 01 Jul 2015 10:20:00 +0000 1306001 at http://wardsauto.com <p><strong>&ldquo;Opportunities went from 40,000 to 90,000 leads,&rdquo; Winder says.</strong> &nbsp;</p> Facebook’s Great, But Conversation Sells Cars http://wardsauto.com/industry-voices/facebook-s-great-conversation-sells-cars <div class="field-byline"> Justin Marquardt </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Social-media marketing has changed the way car dealerships interact with consumers, but hasn’t impacted sales.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/facebook-s-great-conversation-sells-cars" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/facebook-s-great-conversation-sells-cars#comments Public Industry Voices Dealers Finance & Insurance Resource Center North America U.S. Dealerships Internet Marketing Social Media Tue, 30 Jun 2015 10:45:00 +0000 1302341 at http://wardsauto.com <p><strong>Justin Marquardt&nbsp;</strong></p> Today’s Car Shoppers Expect Marketers to Read Their Minds http://wardsauto.com/industry-voices/today-s-car-shoppers-expect-marketers-read-their-minds <div class="field-byline"> Katie Troutman Johnson </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Because most auto consumers know their online behavior is tracked, they in effect say: “Show us what we want.” Analytics help there. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/today-s-car-shoppers-expect-marketers-read-their-minds" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/today-s-car-shoppers-expect-marketers-read-their-minds#comments Public Industry Voices Dealers Sales & Marketing North America U.S. Dealerships Information Technology Internet Marketing Thu, 11 Jun 2015 12:00:00 +0000 1289621 at http://wardsauto.com Lincoln Aspiring to Become Luxury Player in China http://wardsauto.com/auto-makers/lincoln-aspiring-become-luxury-player-china <div class="field-byline"> Alysha Webb </div> <div class="node-body article-body">Lincoln must clear some hurdles if it hopes to succeed in China’s competitive luxury segment. Fortunately, it does have a head start with its enduring brand image.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/lincoln-aspiring-become-luxury-player-china" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/lincoln-aspiring-become-luxury-player-china#comments Public Auto Makers Management & Strategy Politics Sales & Marketing Asia Pacific China Lincoln Globalization Internet Marketing Tariffs Fri, 15 May 2015 10:00:00 +0000 1276901 at http://wardsauto.com <p><strong>&rsquo;56 Lincoln Continental displayed at Shanghai Auto Show in front of MKZ sedan on sale in China since November.</strong></p> Light Trucks Could Make Hyundai India’s Good Times Better http://wardsauto.com/sales-marketing/light-trucks-could-make-hyundai-india-s-good-times-better <div class="node-body article-body">Hyundai had a 21.2% share of India’s car market in the year’s first three months, but its lack of light trucks left its share of total light-vehicle sales at 13.7%. New utility vehicles are meant to raise overall market share to 20% by 2020.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-marketing/light-trucks-could-make-hyundai-india-s-good-times-better" target="_blank">read more</a></p> http://wardsauto.com/sales-marketing/light-trucks-could-make-hyundai-india-s-good-times-better#comments Public Gated Auto Makers Management & Strategy Sales & Marketing Asia Pacific India Hyundai Internet Marketing Product Development Sales Results Wed, 13 May 2015 08:34:00 +0000 1267931 at http://wardsauto.com <p><strong>i20 compact SUV spearheads Hyundai&rsquo;s push into untapped market.</strong></p> Using Email for Car Dealership Prospecting? Do It Right http://wardsauto.com/industry-voices/using-email-car-dealership-prospecting-do-it-right <div class="field-byline"> Dan Smith </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Tips on doing digital marketing campaigns correctly, both from a legal and marketing sense.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/using-email-car-dealership-prospecting-do-it-right" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/using-email-car-dealership-prospecting-do-it-right#comments Public Industry Voices Dealers North America U.S. Dealerships Internet Marketing Mon, 11 May 2015 10:30:00 +0000 1261751 at http://wardsauto.com Volvo Standing Up to Russian Economic Headwinds http://wardsauto.com/europe/volvo-standing-russian-economic-headwinds <div class="node-body article-body">First-quarter deliveries slumped 39.2% from year-ago, but the automaker predicts full-year sales will fall no more than 30%, revived by a broadened product lineup led by the all-new XC90 CUV.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/europe/volvo-standing-russian-economic-headwinds" target="_blank">read more</a></p> http://wardsauto.com/europe/volvo-standing-russian-economic-headwinds#comments Public Auto Makers Management & Strategy Politics Sales & Marketing Europe Russia General Motors Volvo Car Globalization Internet Marketing Product Development Sales Results Trade Fri, 08 May 2015 09:58:00 +0000 1275621 at http://wardsauto.com <p><strong>Former GM Russia dealers will help move all-new XC90.</strong></p> Subaru Wants Its Auto Dealers to Get Personal http://wardsauto.com/dealers/subaru-wants-its-auto-dealers-get-personal <div class="node-body article-body">Customers still seek the human touch, says company president Tom Doll, advising against relying too much on technology.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/subaru-wants-its-auto-dealers-get-personal" target="_blank">read more</a></p> http://wardsauto.com/dealers/subaru-wants-its-auto-dealers-get-personal#comments Public Auto Makers Dealers Sales & Marketing North America U.S. Subaru Information Technology Internet Marketing Wed, 06 May 2015 04:00:00 +0000 1271201 at http://wardsauto.com <p><strong>Doll asks&nbsp;dealers to make someone&rsquo;s day.</strong></p> 75% Say They Would Buy Vehicles Online http://wardsauto.com/dealers/75-say-they-would-buy-vehicles-online <div class="node-body article-body">The A-to-Z digital purchase would include financing, negotiating, completing paperwork and arranging delivery. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/75-say-they-would-buy-vehicles-online" target="_blank">read more</a></p> http://wardsauto.com/dealers/75-say-they-would-buy-vehicles-online#comments Public Dealers Finance & Insurance Resource Center North America U.S. Dealerships Retail Information Technology Internet Marketing Fri, 01 May 2015 10:15:00 +0000 1270501 at http://wardsauto.com <p><strong>Survey says most vehicle buyers willing to do e-deals.</strong>&nbsp; &nbsp;</p> Tandem Conferences Take on Hot Topics http://wardsauto.com/sales-marketing/tandem-conferences-take-hot-topics <div class="node-body article-body">Auto marketers and dealers to discuss customer-centricity and social-media effectiveness. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-marketing/tandem-conferences-take-hot-topics" target="_blank">read more</a></p> http://wardsauto.com/sales-marketing/tandem-conferences-take-hot-topics#comments Public Auto Makers Dealers Sales & Marketing North America U.S. Auto Makers Dealerships Internet Marketing Social Media Wed, 29 Apr 2015 11:44:00 +0000 1267041 at http://wardsauto.com <p><strong>Dealerships need CRM strategies, Winder says.</strong></p>