Internet Marketing http://wardsauto.com/taxonomy/term/53300/more en Let’s Talk About Talking to Car Dealership Customers http://wardsauto.com/industry-voices/let-s-talk-about-talking-car-dealership-customers <div class="field-byline"> Nate Marquardt </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Technology helps. How else would a dealer remember a customer’s favorite color? But it’s no replacement for conversation.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/let-s-talk-about-talking-car-dealership-customers" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/let-s-talk-about-talking-car-dealership-customers#comments Public Industry Voices Dealers North America U.S. Internet Marketing Social Media Wed, 26 Aug 2015 11:12:00 +0000 1336141 at http://wardsauto.com <p><strong>Nate Marquardt</strong></p> What’s Behind the AutoNation-TrueCar Divorce http://wardsauto.com/finance-insurance-resource-center/what-s-behind-autonation-truecar-divorce <div class="field-byline"> Marty Bernstein </div> <div class="node-body article-body">TrueCar’s thirst for data disconcerts many auto retailers, including the country’s largest dealership chain.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/finance-insurance-resource-center/what-s-behind-autonation-truecar-divorce" target="_blank">read more</a></p> http://wardsauto.com/finance-insurance-resource-center/what-s-behind-autonation-truecar-divorce#comments Public Dealers Finance & Insurance Resource Center North America Dealerships Retail Internet Marketing Mon, 17 Aug 2015 10:32:00 +0000 1330331 at http://wardsauto.com <p><strong>Painter on day of TrueCar&rsquo;s IPO last year. &nbsp;​</strong></p> Andrew Burton/Getty Images Car Dealer Willing to Pay Price for Customer Happiness http://wardsauto.com/finance-insurance-resource-center/car-dealer-willing-pay-price-customer-happiness <div class="node-body article-body">Shaun Del Grande tells how his stores use social media for fun and profit.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/finance-insurance-resource-center/car-dealer-willing-pay-price-customer-happiness" target="_blank">read more</a></p> http://wardsauto.com/finance-insurance-resource-center/car-dealer-willing-pay-price-customer-happiness#comments Public Dealers Finance & Insurance Resource Center North America U.S. Dealerships Retail Internet Marketing Social Media Thu, 13 Aug 2015 10:15:00 +0000 1329321 at http://wardsauto.com In a BTW, TrueCar Tells of Scott Painter Leaving as CEO http://wardsauto.com/blog/btw-truecar-tells-scott-painter-leaving-ceo <div class="node-body blog-body">Some people say the company founder is good for the industry. Some people say he is bad for it. Either way, he sure has changed it. </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/btw-truecar-tells-scott-painter-leaving-ceo" target="_blank">read more</a></p> http://wardsauto.com/blog/btw-truecar-tells-scott-painter-leaving-ceo#comments Blog Dealers Finance & Insurance Resource Center North America U.S. Dealerships Retail Internet Marketing Retail Front Thu, 06 Aug 2015 22:14:00 +0000 1328591 at http://wardsauto.com Car Dealer Says ‘Conquesting’ Hard, But Effective http://wardsauto.com/dealers/car-dealer-says-conquesting-hard-effective <div class="node-body article-body">Andrew DeFio tells how he uses target marketing to win customers.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/car-dealer-says-conquesting-hard-effective" target="_blank">read more</a></p> http://wardsauto.com/dealers/car-dealer-says-conquesting-hard-effective#comments Public Auto Makers Dealers North America U.S. Internet Marketing Tue, 04 Aug 2015 11:07:00 +0000 1315791 at http://wardsauto.com <p><strong>&ldquo;We went after Nissan Altima,&rdquo; says Hyundai dealer DeFio.</strong></p> Acura Works to Enhance Customer Experience http://wardsauto.com/dealers/acura-works-enhance-customer-experience <div class="node-body article-body">An automaker that prides itself on its R&D wants to improve things at the other end of the spectrum: the dealership.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/acura-works-enhance-customer-experience" target="_blank">read more</a></p> http://wardsauto.com/dealers/acura-works-enhance-customer-experience#comments Public Auto Makers Dealers North America U.S. Acura Dealerships Retail Fixed Operations Internet Marketing Thu, 30 Jul 2015 11:24:00 +0000 1322541 at http://wardsauto.com <p><strong>Acura pilot program wants dealers to provide A-1 sales and service.</strong></p> Time for F&I to Join Rest of Automotive World http://wardsauto.com/industry-voices/time-fi-join-rest-automotive-world <div class="field-byline"> Brian Reed </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">More than 80% of people polled say they are interested in learning about F&I products before entering the dealership. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/time-fi-join-rest-automotive-world" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/time-fi-join-rest-automotive-world#comments Public Industry Voices Dealers Finance & Insurance Resource Center North America U.S. Dealerships Retail Information Technology Internet Marketing Wed, 22 Jul 2015 12:09:00 +0000 1315041 at http://wardsauto.com Who’d Buy From 1-Star Car Dealers? http://wardsauto.com/dealers/who-d-buy-1-star-car-dealers <div class="node-body article-body">“Having negative social media is like having graffiti on your dealership,” says Arizona’s No.1 Chevy dealer.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/who-d-buy-1-star-car-dealers" target="_blank">read more</a></p> http://wardsauto.com/dealers/who-d-buy-1-star-car-dealers#comments Public Dealers North America U.S. Dealerships Internet Marketing Social Media Wed, 15 Jul 2015 11:00:00 +0000 1313091 at http://wardsauto.com Dealer Group’s ‘Digital Army’ Amazes http://wardsauto.com/dealers/dealer-group-s-digital-army-amazes <div class="node-body article-body">Three stand-out car dealerships are different but share certain positive traits. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/dealer-group-s-digital-army-amazes" target="_blank">read more</a></p> http://wardsauto.com/dealers/dealer-group-s-digital-army-amazes#comments Public Dealers North America U.S. Dealerships Information Technology Internet Marketing Wed, 01 Jul 2015 10:20:00 +0000 1306001 at http://wardsauto.com <p><strong>&ldquo;Opportunities went from 40,000 to 90,000 leads,&rdquo; Winder says.</strong> &nbsp;</p> Facebook’s Great, But Conversation Sells Cars http://wardsauto.com/industry-voices/facebook-s-great-conversation-sells-cars <div class="field-byline"> Justin Marquardt </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Social-media marketing has changed the way car dealerships interact with consumers, but hasn’t impacted sales.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/facebook-s-great-conversation-sells-cars" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/facebook-s-great-conversation-sells-cars#comments Public Industry Voices Dealers Finance & Insurance Resource Center North America U.S. Dealerships Internet Marketing Social Media Tue, 30 Jun 2015 10:45:00 +0000 1302341 at http://wardsauto.com <p><strong>Justin Marquardt&nbsp;</strong></p>