Internet Marketing http://wardsauto.com/taxonomy/term/53300/more en How Auto Dealers Can Get Started With Big Data http://wardsauto.com/industry-voices/how-auto-dealers-can-get-started-big-data <div class="field-byline"> Dan Smith </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Understanding how, why and what people buy is all you need to harness big data.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/how-auto-dealers-can-get-started-big-data" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/how-auto-dealers-can-get-started-big-data#comments Public Industry Voices Dealers North America Dealerships Information Technology Internet Marketing Fri, 27 Feb 2015 13:09:00 +0000 1232301 at http://wardsauto.com Auto Dealers Can Fight Price Competitors, Says Cars.Com CEO http://wardsauto.com/dealers/auto-dealers-can-fight-price-competitors-says-carscom-ceo <div class="node-body article-body">Cars.com says its new RepairPal Certified program differentiates dealerships from national car-repair chains. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/auto-dealers-can-fight-price-competitors-says-carscom-ceo" target="_blank">read more</a></p> http://wardsauto.com/dealers/auto-dealers-can-fight-price-competitors-says-carscom-ceo#comments Public Dealers North America Dealerships Fixed Operations Internet Marketing Mon, 23 Feb 2015 12:45:00 +0000 1229661 at http://wardsauto.com <p><strong>Price important if value missing, Vetter says.</strong></p> Internet Car Shoppers All Over the Place http://wardsauto.com/dealers/internet-car-shoppers-all-over-place <div class="node-body article-body">Many online auto shoppers start out confused but end up confident, says a digital marketer.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/internet-car-shoppers-all-over-place" target="_blank">read more</a></p> http://wardsauto.com/dealers/internet-car-shoppers-all-over-place#comments Public Dealers North America U.S. Dealerships Internet Marketing Tue, 17 Feb 2015 11:03:00 +0000 1225451 at http://wardsauto.com <p><strong>Internet revolution not over, Scarry says.&nbsp;</strong></p> Haystak Digital Marketing Automotive Digital Marketing Will Amp Up in 2015 http://wardsauto.com/industry-voices/automotive-digital-marketing-will-amp-2015 <div class="field-byline"> Raj Gill </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Here’s what to expect in what should be a big year for the auto industry and marketers who help move the metal.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/automotive-digital-marketing-will-amp-2015" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/automotive-digital-marketing-will-amp-2015#comments Public Industry Voices Auto Makers Dealers Advertising Information Technology Internet Marketing Social Media Tue, 10 Feb 2015 13:07:00 +0000 1217651 at http://wardsauto.com NADA: The Show of Shows http://wardsauto.com/blog/nada-show-shows <div class="node-body blog-body">As I gaze into the next decade, it seems to me that automotive retail outlets are ideally suited to take advantage of the growing interest in car sharing and autonomous cars.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/final-inspection">Final Inspection</a></li> </ul></div><p><a href="http://wardsauto.com/blog/nada-show-shows" target="_blank">read more</a></p> http://wardsauto.com/blog/nada-show-shows#comments Blog Auto Makers Dealers NADA North America U.S. AutoNation Sales & Marketing Autonomous Vehicles Information Technology Internet Marketing Final Inspection Fri, 30 Jan 2015 12:34:00 +0000 1211531 at http://wardsauto.com TrueCar Pitches Targeted Rebates as Answer to Industry’s High Marketing Costs http://wardsauto.com/nada/truecar-pitches-targeted-rebates-answer-industry-s-high-marketing-costs <div class="field-deck"> 2015 NADA Conference & Exposition </div> <div class="node-body article-body">Too many marketing dollars are wasted on customers who would have bought the vehicle anyway, John Krafcik says. By aiming incentives only where needed, automakers could free up billions.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/nada/truecar-pitches-targeted-rebates-answer-industry-s-high-marketing-costs" target="_blank">read more</a></p> http://wardsauto.com/nada/truecar-pitches-targeted-rebates-answer-industry-s-high-marketing-costs#comments Public Auto Makers Dealers Sales & Marketing NADA North America U.S. Auto Makers Dealerships Incentives Internet Marketing Tue, 27 Jan 2015 18:14:00 +0000 1211441 at http://wardsauto.com <p><strong>Krafcik: Potential to save $25 billion on incentive costs.</strong></p> Internet Car Sales Click With Chinese Consumers http://wardsauto.com/asia-pacific/internet-car-sales-click-chinese-consumers <div class="field-byline"> Alysha Webb </div> <div class="node-body article-body">Though consumers can buy a Geely car online, dealers still close the sale. That allows the dealer to sell additional products and give the buyer a point of contact for aftersales service.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/asia-pacific/internet-car-sales-click-chinese-consumers" target="_blank">read more</a></p> http://wardsauto.com/asia-pacific/internet-car-sales-click-chinese-consumers#comments Public Auto Makers Dealers Sales & Marketing Asia Pacific China Auto Makers Dealerships Geely Internet Marketing Social Media Mon, 05 Jan 2015 10:33:00 +0000 1189091 at http://wardsauto.com <p><strong>Customer purchases online but close deal through retailer.</strong></p> AutoNation Reinvents Itself, Again http://wardsauto.com/blog/autonation-reinvents-itself-again <div class="node-body blog-body">The country’s No.1 dealership chain invests in an ambitious initiative to generate its own sales leads, not buy other’s. </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/autonation-reinvents-itself-again" target="_blank">read more</a></p> http://wardsauto.com/blog/autonation-reinvents-itself-again#comments Blog Dealers North America U.S. Dealerships Internet Marketing Retail Front Tue, 30 Dec 2014 15:36:00 +0000 1191281 at http://wardsauto.com Let’s Rate the 60-Minute Car Deal http://wardsauto.com/blog/let-s-rate-60-minute-car-deal <div class="node-body blog-body">Most people want a quality dealer relationship more than an express purchase, says DealerRater CEO Gary Tucker. </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/let-s-rate-60-minute-car-deal" target="_blank">read more</a></p> http://wardsauto.com/blog/let-s-rate-60-minute-car-deal#comments Blog Dealers North America U.S. Dealerships Internet Marketing Retail Front Mon, 15 Dec 2014 13:07:00 +0000 1176531 at http://wardsauto.com Volvo Marketing Going Digital; No Plans for Direct Sales http://wardsauto.com/volvo-marketing-going-digital-no-plans-direct-sales <div class="node-body reuters_news-body">The Swedish automaker's sales chief says it will gradually introduce internet sales and raise spending on digital advertising, adding cars sold online still will be delivered through dealers and not directly. </div><div class="og_rss_groups"></div><p><a href="http://wardsauto.com/volvo-marketing-going-digital-no-plans-direct-sales" target="_blank">read more</a></p> Public Gated Auto Makers Sales & Marketing Asia Pacific Europe China Sweden Sales & Marketing Internet Marketing Mon, 15 Dec 2014 05:00:00 +0000 1181361 at http://wardsauto.com