Internet Marketing http://wardsauto.com/taxonomy/term/53300/more en E-Commerce Giant Alibaba, Shanghai GM to Market Cars Online http://wardsauto.com/e-commerce-giant-alibaba-shanghai-gm-market-cars-online <div class="node-body reuters_news-body">Shanghai GM becomes the latest automaker to partner with Alibaba to offer online sales and financing for GM products and collaborate on marketing and aftermarket services.</div><div class="og_rss_groups"></div><p><a href="http://wardsauto.com/e-commerce-giant-alibaba-shanghai-gm-market-cars-online" target="_blank">read more</a></p> Public Gated Auto Makers Management & Strategy Dealers Sales & Marketing Asia Pacific China Finance Internet Marketing Fri, 17 Apr 2015 11:54:00 +0000 1261661 at http://wardsauto.com Automotive e-Commerce Opportunities Ahead http://wardsauto.com/edealer/automotive-e-commerce-opportunities-ahead <div class="field-byline"> Tom Beaman </div> <div class="field-deck"> 2015 WardsAuto e-Dealer 100 </div> <div class="node-body article-body">“We want to take it to the next level,” says digital marketer Nicole Gignac.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/edealer/automotive-e-commerce-opportunities-ahead" target="_blank">read more</a></p> http://wardsauto.com/edealer/automotive-e-commerce-opportunities-ahead#comments Public Dealers eDealer North America U.S. Dealerships 2015 WardsAuto e-Dealer 100 Internet Marketing Wed, 15 Apr 2015 10:06:00 +0000 1256351 at http://wardsauto.com <p><strong>Dealer yet to embrace geo-targeting, Gignac says.</strong></p> WardsAuto e-Dealer 100 Players Up Their Games http://wardsauto.com/edealer/wardsauto-e-dealer-100-players-their-games <div class="field-byline"> Tom Beaman </div> <div class="field-deck"> 2015 WardsAuto e-Dealer 100 </div> <div class="node-body article-body">Dealers on the 15th annual list tell what works digitally, and what doesn’t. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/edealer/wardsauto-e-dealer-100-players-their-games" target="_blank">read more</a></p> http://wardsauto.com/edealer/wardsauto-e-dealer-100-players-their-games#comments Public Dealers eDealer North America U.S. Dealerships 2015 WardsAuto e-Dealer 100 Internet Marketing Wed, 15 Apr 2015 10:03:00 +0000 1256361 at http://wardsauto.com <p><strong>&ldquo;We&rsquo;ve tried lots of things,&rdquo; says Ussery.</strong></p> Chinese E-commerce Giant Forms Automotive Unit http://wardsauto.com/chinese-e-commerce-giant-forms-automotive-unit <div class="node-body reuters_news-body">Alibaba's automotive-business unit includes car-marketing services based on its big data-analysis capabilities, and e-commerce company has partnered with automaker SAIC to invest in development of Internet-connected cars. </div><div class="og_rss_groups"></div><p><a href="http://wardsauto.com/chinese-e-commerce-giant-forms-automotive-unit" target="_blank">read more</a></p> Public Gated Auto Makers Management & Strategy Dealers Sales & Marketing Asia Pacific Vehicles & Technology China Sales & Marketing Internet Internet Marketing Product Development Fri, 10 Apr 2015 10:10:00 +0000 1257271 at http://wardsauto.com GM’s Shop-Click-Drive Jumps the Curb http://wardsauto.com/blog/gm-s-shop-click-drive-jumps-curb <div class="node-body blog-body">For every dealer who likes the automaker’s online initiative, many more dislike it. </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/gm-s-shop-click-drive-jumps-curb" target="_blank">read more</a></p> http://wardsauto.com/blog/gm-s-shop-click-drive-jumps-curb#comments Blog Auto Makers Dealers Sales & Marketing North America U.S. Dealerships General Motors Information Technology Internet Marketing Retail Front Mon, 06 Apr 2015 08:30:00 +0000 1247181 at http://wardsauto.com New Skills Needed for Today’s Auto Dealership Sales http://wardsauto.com/industry-voices/new-skills-needed-today-s-auto-dealership-sales <div class="field-byline"> Mark Rikess </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">The Internet has changed car shopping. That means changing how cars are sold.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/new-skills-needed-today-s-auto-dealership-sales" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/new-skills-needed-today-s-auto-dealership-sales#comments Public Industry Voices Dealers Sales & Marketing North America U.S. Dealerships Internet Marketing Mon, 23 Mar 2015 12:12:00 +0000 1244591 at http://wardsauto.com eBay: Have Buyers, Need More Dealer Inventory http://wardsauto.com/dealers/ebay-have-buyers-need-more-dealer-inventory <div class="node-body article-body">eBay Motors’ Brian Murphy has a simple message for car dealers when it comes to posting models for sale on the e-commerce site: “If you’re going to list one, list them all. Put them up there, because we have more buyers than vehicles.”</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/ebay-have-buyers-need-more-dealer-inventory" target="_blank">read more</a></p> http://wardsauto.com/dealers/ebay-have-buyers-need-more-dealer-inventory#comments Public Dealers Sales & Marketing North America U.S. Dealerships Internet Marketing Tue, 17 Mar 2015 11:04:00 +0000 1240141 at http://wardsauto.com <p><strong>Vehicle sold every two minutes on eBay Motors.</strong></p> Getty Images Online Presence Extends Dealers’ Reach, Survey Shows http://wardsauto.com/dealers/online-presence-extends-dealers-reach-survey-shows <div class="node-body article-body">The survey revealed just 24% of desktop users, 18% of tablet searchers and 36% of smartphone users say they are most likely to search between 9 a.m. and 6 p.m. when dealers’ doors typically are open.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/online-presence-extends-dealers-reach-survey-shows" target="_blank">read more</a></p> http://wardsauto.com/dealers/online-presence-extends-dealers-reach-survey-shows#comments Premium Dealers Sales & Marketing Europe United Kingdom Dealerships Internet Marketing Viral Marketing Mon, 16 Mar 2015 10:13:00 +0000 1242551 at http://wardsauto.com <p><strong>Study calls websites new &ldquo;night watchmen&rdquo; for dealerships.</strong></p> Some Dealership Effectiveness Gets Lost in the Email http://wardsauto.com/edealer/some-dealership-effectiveness-gets-lost-email <div class="field-deck"> 2015 WardsAuto e-Dealer 100 </div> <div class="node-body article-body">Although not perfect, Lexus dealers do the best job in responding to Internet leads, according to an annual study. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/edealer/some-dealership-effectiveness-gets-lost-email" target="_blank">read more</a></p> http://wardsauto.com/edealer/some-dealership-effectiveness-gets-lost-email#comments Public Dealers eDealer North America U.S. Dealerships 2015 WardsAuto e-Dealer 100 Information Technology Internet Marketing Fri, 13 Mar 2015 15:32:00 +0000 1241791 at http://wardsauto.com <p><strong>Process matters, O&rsquo;Hagan says.</strong></p> Focus Turns to Digitizing F&I as Need for Speed Increases http://wardsauto.com/finance-insurance-resource-center/focus-turns-digitizing-fi-need-speed-increases <div class="node-body article-body">Consumers now can get better financing information and apply for loans online, and dealers are beginning to post detailed information on other F&I products, as pressure mounts to whittle time from the car-buying process.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/finance-insurance-resource-center/focus-turns-digitizing-fi-need-speed-increases" target="_blank">read more</a></p> http://wardsauto.com/finance-insurance-resource-center/focus-turns-digitizing-fi-need-speed-increases#comments Public Management & Strategy Dealers Sales & Marketing Finance & Insurance Resource Center U.S. Dealerships Dealership Management Internet Marketing Thu, 12 Mar 2015 11:09:00 +0000 1239411 at http://wardsauto.com <p><strong>Time-shaving focus squarely on F&amp;I department.</strong></p>