Internet Marketing http://wardsauto.com/taxonomy/term/53300/more en Internet Car Sales Click With Chinese Consumers http://wardsauto.com/asia-pacific/internet-car-sales-click-chinese-consumers <div class="field-byline"> Alysha Webb </div> <div class="node-body article-body">Though consumers can buy a Geely car online, dealers still close the sale. That allows the dealer to sell additional products and give the buyer a point of contact for aftersales service.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/asia-pacific/internet-car-sales-click-chinese-consumers" target="_blank">read more</a></p> http://wardsauto.com/asia-pacific/internet-car-sales-click-chinese-consumers#comments Public Auto Makers Dealers Sales & Marketing Asia Pacific China Auto Makers Dealerships Geely Internet Marketing Social Media Mon, 05 Jan 2015 10:33:00 +0000 1189091 at http://wardsauto.com <p><strong>Customer purchases online but close deal through retailer.</strong></p> AutoNation Reinvents Itself, Again http://wardsauto.com/blog/autonation-reinvents-itself-again <div class="node-body blog-body">The country’s No.1 dealership chain invests in an ambitious initiative to generate its own sales leads, not buy other’s. </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/autonation-reinvents-itself-again" target="_blank">read more</a></p> http://wardsauto.com/blog/autonation-reinvents-itself-again#comments Blog Dealers North America U.S. Dealerships Internet Marketing Retail Front Tue, 30 Dec 2014 15:36:00 +0000 1191281 at http://wardsauto.com Let’s Rate the 60-Minute Car Deal http://wardsauto.com/blog/let-s-rate-60-minute-car-deal <div class="node-body blog-body">Most people want a quality dealer relationship more than an express purchase, says DealerRater CEO Gary Tucker. </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/let-s-rate-60-minute-car-deal" target="_blank">read more</a></p> http://wardsauto.com/blog/let-s-rate-60-minute-car-deal#comments Blog Dealers North America U.S. Dealerships Internet Marketing Retail Front Mon, 15 Dec 2014 13:07:00 +0000 1176531 at http://wardsauto.com Volvo Marketing Going Digital; No Plans for Direct Sales http://wardsauto.com/volvo-marketing-going-digital-no-plans-direct-sales <div class="node-body reuters_news-body">The Swedish automaker's sales chief says it will gradually introduce internet sales and raise spending on digital advertising, adding cars sold online still will be delivered through dealers and not directly. </div><div class="og_rss_groups"></div><p><a href="http://wardsauto.com/volvo-marketing-going-digital-no-plans-direct-sales" target="_blank">read more</a></p> Public Gated Auto Makers Sales & Marketing Asia Pacific Europe China Sweden Sales & Marketing Internet Marketing Mon, 15 Dec 2014 05:00:00 +0000 1181361 at http://wardsauto.com Shoppers Bite at Dealership Sweet Spots http://wardsauto.com/dealers/shoppers-bite-dealership-sweet-spots <div class="node-body article-body">Knowing what to put where on a website no longer is guesswork, says consultant John Quade. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/shoppers-bite-dealership-sweet-spots" target="_blank">read more</a></p> http://wardsauto.com/dealers/shoppers-bite-dealership-sweet-spots#comments Public Dealers North America U.S. Dealerships Internet Marketing Fri, 12 Dec 2014 11:39:00 +0000 1179121 at http://wardsauto.com <p><strong>Sweet spot critical to shopper engagement, Quade says.</strong>&nbsp;&nbsp;</p> Spin-Off Dealer IT Provider Plans More In-House R&D http://wardsauto.com/dealers/spin-dealer-it-provider-plans-more-house-rd <div class="node-body article-body">The former ADP Dealer Services had followed a strategy of acquiring companies for their technology. CDK intends to change that.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/spin-dealer-it-provider-plans-more-house-rd" target="_blank">read more</a></p> http://wardsauto.com/dealers/spin-dealer-it-provider-plans-more-house-rd#comments Public Dealers North America U.S. Information Technology Internet Marketing Thu, 11 Dec 2014 11:59:00 +0000 1175151 at http://wardsauto.com <p><strong>Some investors&nbsp;stay, some don&#39;t, Anenen says.</strong></p> Automaker Websites Top U.K. Company-Car Shopping Tool http://wardsauto.com/management-strategy/automaker-websites-top-uk-company-car-shopping-tool <div class="node-body article-body">Among 20 sources offered, 42% of 2,200 survey respondents say they used an automaker website as a source when searching for a new company car.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/management-strategy/automaker-websites-top-uk-company-car-shopping-tool" target="_blank">read more</a></p> http://wardsauto.com/management-strategy/automaker-websites-top-uk-company-car-shopping-tool#comments Premium Management & Strategy Dealers Sales & Marketing Europe United Kingdom Unspecified Companies Sales & Marketing Internet Marketing Purchashing Mon, 08 Dec 2014 10:31:00 +0000 1171151 at http://wardsauto.com <p><strong>Websites click with company-car buyers.</strong></p> Innovate to Build Net Income http://wardsauto.com/dealers/innovate-build-net-income <div class="node-body article-body">Reach the maximum amount of potential buyers for the least amount of money. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/innovate-build-net-income" target="_blank">read more</a></p> http://wardsauto.com/dealers/innovate-build-net-income#comments Public Dealers North America U.S. Dealerships Internet Marketing Thu, 04 Dec 2014 13:12:00 +0000 1169241 at http://wardsauto.com Website Enhancements Aid Both Dealer and Customer, Says Strategist http://wardsauto.com/dealers/website-enhancements-aid-both-dealer-and-customer-says-strategist <div class="node-body article-body">Dealer websites will offer more “e-commerce enablement,” says Dave Winslow.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/website-enhancements-aid-both-dealer-and-customer-says-strategist" target="_blank">read more</a></p> http://wardsauto.com/dealers/website-enhancements-aid-both-dealer-and-customer-says-strategist#comments Public Dealers North America U.S. Dealerships Information Technology Internet Marketing Wed, 03 Dec 2014 12:48:00 +0000 1169161 at http://wardsauto.com <p><strong>Consumers want fluid buying experience, Winslow says.</strong></p> Top Three Misconceptions About Website Design http://wardsauto.com/industry-voices/top-three-misconceptions-about-website-design <div class="field-byline"> Bob George </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">The terms “responsive” and “adaptive” have been used so loosely, their definitions have become confused. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/top-three-misconceptions-about-website-design" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/top-three-misconceptions-about-website-design#comments Public Industry Voices Dealers North America Information Technology Internet Marketing Fri, 14 Nov 2014 13:13:00 +0000 1147081 at http://wardsauto.com