Restructuring http://wardsauto.com/taxonomy/term/53312/more en Opel Marketing Chief Puts Brand in Beautiful Company http://wardsauto.com/europe/opel-marketing-chief-puts-brand-beautiful-company <div class="field-deck"> 2014 Paris Auto Show </div> <div class="node-body article-body">“There are a lot of mistakes in celebrity advertising,” says Opel marketing chief Tina Mueller. “You have to be very sensitive to who you take, and credibility also is very important.”</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/europe/opel-marketing-chief-puts-brand-beautiful-company" target="_blank">read more</a></p> http://wardsauto.com/europe/opel-marketing-chief-puts-brand-beautiful-company#comments Public Auto Makers Management & Strategy Sales & Marketing Europe Europe - Regional Opel/Vauxhall 2014 Paris Auto Show Advertising Restructuring 2014 Paris Auto Show Borussia Dortmund Bryan Adams Claudia Schiffer Corsa FC Bayern Munich Karl-Thomas Neumann Marco Reus Meriva Mokka Opel Adam Tina Mueller Wed, 15 Oct 2014 09:30:00 +0000 1132641 at http://wardsauto.com <p><strong>Mueller (left) with celebrity brand ambassador Schiffer and Opel CEO Neumann.</strong></p> Opel in Paris http://wardsauto.com/europe/opel-paris <div class="node-body gallery-body">Supermodel Claudia Schiffer joins Opel management to unveil new Corsa, Adam S and a pair of diesel engines at the 2014 Paris auto show (See related story: Opel Marketing Chief Puts Brand in Beautiful Company).</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/europe/opel-paris" target="_blank">read more</a></p> http://wardsauto.com/europe/opel-paris#comments Public Auto Makers Management & Strategy Sales & Marketing Europe Europe - Regional Advertising Restructuring Wed, 15 Oct 2014 09:29:00 +0000 1132041 at http://wardsauto.com <p><strong>Opel in Paris</strong></p> Fiat Chrysler Automobiles Trading Begins on NYSE http://wardsauto.com/fiat-chrysler-automobiles-trading-begins-nyse <div class="node-body reuters_news-body">Chief Executive Sergio Marchionne, who will ring the closing bell, led both the recovery of the Italian manufacturer and the rescue of the U.S. automaker from bankruptcy.</div><div class="og_rss_groups"></div><p><a href="http://wardsauto.com/fiat-chrysler-automobiles-trading-begins-nyse" target="_blank">read more</a></p> Public Gated Auto Makers Management & Strategy Europe North America U.S. Italy Fiat-Chrysler: What's Next Finance Restructuring Mon, 13 Oct 2014 13:44:00 +0000 1134501 at http://wardsauto.com FCA Could Sell $830 Million in Stock When U.S. Trading Starts http://wardsauto.com/fca-could-sell-830-million-stock-when-us-trading-starts <div class="node-body reuters_news-body">CEO Sergio Marchionne says the newly merged automaker could improve its financial position by selling so-called treasury stock, or shares Fiat owns in itself, to U.S. investors.</div><div class="og_rss_groups"></div><p><a href="http://wardsauto.com/fca-could-sell-830-million-stock-when-us-trading-starts" target="_blank">read more</a></p> Public Gated Auto Makers Management & Strategy Europe North America U.S. Italy Finance Restructuring Thu, 09 Oct 2014 10:01:00 +0000 1132921 at http://wardsauto.com Fiat Says Merger With Chrysler Official Oct. 12 http://wardsauto.com/fiat-says-merger-chrysler-official-oct-12 <div class="node-body reuters_news-body">Shares in the newly formed Fiat Chrysler Automobiles will start trading on the New York Stock Exchange on Oct. 13.</div><div class="og_rss_groups"></div><p><a href="http://wardsauto.com/fiat-says-merger-chrysler-official-oct-12" target="_blank">read more</a></p> Public Gated Auto Makers Management & Strategy Europe North America U.S. Germany Finance Restructuring Tue, 07 Oct 2014 06:16:00 +0000 1131591 at http://wardsauto.com Marchionne Issues Dim Near-Term View of Europe’s Recovery http://wardsauto.com/europe/marchionne-issues-dim-near-term-view-europe-s-recovery <div class="field-deck"> 2014 Paris Auto Show </div> <div class="node-body article-body">“I’ve never been a firm believer in the strength of the European recovery,” the Fiat Chrysler CEO says.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/europe/marchionne-issues-dim-near-term-view-europe-s-recovery" target="_blank">read more</a></p> http://wardsauto.com/europe/marchionne-issues-dim-near-term-view-europe-s-recovery#comments Public Auto Makers Management & Strategy Europe Europe - Regional Chrysler Fiat 2014 Paris Auto Show Restructuring Fri, 03 Oct 2014 14:48:00 +0000 1130201 at http://wardsauto.com <p><strong>Marchionne still sees overcapacity as major problem in Europe.</strong></p> Mazda Launches New Sales Operation in South Africa http://wardsauto.com/sales-marketing/mazda-launches-new-sales-operation-south-africa <div class="node-body article-body">Mazda entered South Africa in 1963 and now it is the automaker’s highest-volume market on the African continent, with sales of 6,309 units last year.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-marketing/mazda-launches-new-sales-operation-south-africa" target="_blank">read more</a></p> http://wardsauto.com/sales-marketing/mazda-launches-new-sales-operation-south-africa#comments Premium Auto Makers Management & Strategy Sales & Marketing Africa / Middle East South Africa Mazda Restructuring Sales Results Fri, 03 Oct 2014 09:11:00 +0000 1128471 at http://wardsauto.com <p><strong>All-new Mazda3 due out soon.</strong></p> Opel Sees Bounty in Small as Premium Plan http://wardsauto.com/auto-makers/opel-sees-bounty-small-premium-plan <div class="field-deck"> 2014 Paris AutoShow </div> <div class="node-body article-body">CEO Karl-Thomas Neumann wants the brand’s turnaround focused on smaller cars, CUVs and niche vehicles that offer optional features customers will buy.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/opel-sees-bounty-small-premium-plan" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/opel-sees-bounty-small-premium-plan#comments Public Auto Makers Management & Strategy Europe Europe - Regional Opel/Vauxhall Restructuring Thu, 02 Oct 2014 18:15:00 +0000 1129721 at http://wardsauto.com <p><strong>Neumann at Opel press conference today.</strong></p> Toyota Calls C-HR Concept Next Step in Design, Driving Revival http://wardsauto.com/auto-makers/toyota-calls-c-hr-concept-next-step-design-driving-revival <div class="field-deck"> 2014 Paris Auto Show </div> <div class="node-body article-body">“This concept is the synthesis of more than 20 years of Toyota creativity,” says Karl Schlicht, executive vice president-Sales at Toyota Europe.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/toyota-calls-c-hr-concept-next-step-design-driving-revival" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/toyota-calls-c-hr-concept-next-step-design-driving-revival#comments Public Auto Makers Management & Strategy Europe Vehicles & Technology Europe - Regional Toyota 2014 Paris Auto Show Hybrid Vehicles Restructuring Thu, 02 Oct 2014 14:19:00 +0000 1129291 at http://wardsauto.com <p><strong>Toyota Europe executives Didier Leroy (<em>left</em>), Karl Schlicht with C-HR Concept.&nbsp;</strong></p> French Automaker PSA Open to Partnerships, CEO Says http://wardsauto.com/french-automaker-psa-open-partnerships-ceo-says <div class="node-body reuters_news-body">Chief Executive Carlos Tavares says the automaker will consider potential partnerships, but only after it completes what he estimates will be two to three more years of restructuring.</div><div class="og_rss_groups"></div><p><a href="http://wardsauto.com/french-automaker-psa-open-partnerships-ceo-says" target="_blank">read more</a></p> Public Gated Auto Makers Management & Strategy Europe France Finance Globalization Restructuring Wed, 01 Oct 2014 07:41:00 +0000 1127751 at http://wardsauto.com