Advertising http://wardsauto.com/taxonomy/term/53341/more en Nissan’s ‘Be My Guest’ Top Ad http://wardsauto.com/industry/nissan-s-be-my-guest-top-ad <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">The Japanese automaker also led the way on spending during the week, accounting for 15.3% of the $123 million in automotive advertising.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry/nissan-s-be-my-guest-top-ad" target="_blank">read more</a></p> http://wardsauto.com/industry/nissan-s-be-my-guest-top-ad#comments Public Auto Makers Sales & Marketing North America Industry U.S. Miscellaneous Advertising Wed, 25 Nov 2015 11:03:00 +0000 1409611 at http://wardsauto.com <p class="NormalNoSpace"><b>Murano ad secured a 39.7% share of voice.</b><o:p></o:p></p> VW Cost Cuts May Include Soccer Sponsorships http://wardsauto.com/vw-cost-cuts-may-include-soccer-sponsorships <div class="node-body reuters_news-body">The automaker spends €11 million a year to sponsor four professional soccer teams and an ice hockey club, a drop in the bucket of what analysts say could be €35 million in costs stemming from the diesel-emissions scandal.</div><div class="og_rss_groups"></div><p><a href="http://wardsauto.com/vw-cost-cuts-may-include-soccer-sponsorships" target="_blank">read more</a></p> Public Gated Auto Makers Management & Strategy Sales & Marketing Europe Industry Germany Miscellaneous Advertising Finance Sun, 22 Nov 2015 11:23:00 +0000 1407871 at http://wardsauto.com Honda’s ‘It Exists’ Top Ad of Week http://wardsauto.com/industry/honda-s-it-exists-top-ad-week <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">The week’s most engaging “auto” ad wasn’t about an automobile but the Honda Pioneer 1000, an all-terrain vehicle.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry/honda-s-it-exists-top-ad-week" target="_blank">read more</a></p> http://wardsauto.com/industry/honda-s-it-exists-top-ad-week#comments Public Auto Makers Sales & Marketing North America Industry U.S. Miscellaneous Honda Mazda Nissan Advertising Thu, 19 Nov 2015 11:11:00 +0000 1404931 at http://wardsauto.com <p><strong>Nissan Sentra ad features Willie Nelson&rsquo;s &ldquo;Purge.&quot;</strong></p> Dodge Joins Top Ads List, But Mazda Still No.1 http://wardsauto.com/industry/dodge-joins-top-ads-list-mazda-still-no1 <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">Automakers spent an estimated $103 million on TV ads for the week, as Nissan led the way with 13.5% of the total.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry/dodge-joins-top-ads-list-mazda-still-no1" target="_blank">read more</a></p> http://wardsauto.com/industry/dodge-joins-top-ads-list-mazda-still-no1#comments Public Auto Makers Sales & Marketing North America Industry U.S. Miscellaneous Acura Dodge Lincoln Mazda Advertising Thu, 12 Nov 2015 12:00:00 +0000 1398651 at http://wardsauto.com Mazda’s ‘Driving Matters: Garage’ Top TV Ad For Fourth Week http://wardsauto.com/industry/mazda-s-driving-matters-garage-top-tv-ad-fourth-week <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">Overall, automakers spent an estimated $128 million on TV ads for the week. NFL Football was the most popular choice for the week’s automotive advertisers, with over $43 million spent among the various games.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry/mazda-s-driving-matters-garage-top-tv-ad-fourth-week" target="_blank">read more</a></p> http://wardsauto.com/industry/mazda-s-driving-matters-garage-top-tv-ad-fourth-week#comments Public Auto Makers Dealers Sales & Marketing North America Industry U.S. Dealer Miscellaneous Acura Chevrolet Kia Mazda Advertising Thu, 05 Nov 2015 11:58:00 +0000 1392301 at http://wardsauto.com <p><strong>Top-rated Mazda ad supports CX-3 subcompact CUV.</strong></p> Mazda’s ‛Garage’ Ad Holds Its Ground http://wardsauto.com/industry/mazda-s-garage-ad-holds-its-ground <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">Mazda occupies two of the top five positions on this week’s Most Engaging Auto Ads list that also includes spots from Lincoln, Honda and Kia.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry/mazda-s-garage-ad-holds-its-ground" target="_blank">read more</a></p> http://wardsauto.com/industry/mazda-s-garage-ad-holds-its-ground#comments Public Auto Makers Sales & Marketing North America Industry U.S. Miscellaneous Honda Kia Lincoln Mazda Advertising Thu, 29 Oct 2015 11:00:00 +0000 1384421 at http://wardsauto.com <p class="NormalNoSpace"><b>Lincoln&rsquo;s &ldquo;The Winning Hand&rdquo; ad draws 7.5% share of voice.<o:p></o:p></b></p> Mazda Parked in Top Ad Spot for Second Straight Week http://wardsauto.com/industry/mazda-parked-top-ad-spot-second-straight-week <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">NFL football was the most popular choice for the week’s automotive advertisers, garnering over $42 million of the total spend among its various games.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry/mazda-parked-top-ad-spot-second-straight-week" target="_blank">read more</a></p> http://wardsauto.com/industry/mazda-parked-top-ad-spot-second-straight-week#comments Public Auto Makers Sales & Marketing North America Industry U.S. Miscellaneous Kia Lincoln Mazda Nissan Advertising Thu, 22 Oct 2015 09:58:00 +0000 1377641 at http://wardsauto.com <p><strong>CX3 featured in Mazda &ldquo;Garage&rdquo; ad.</strong></p> Tokyo Auto Show Spotlight Dimmed Only Slightly http://wardsauto.com/miscellaneous/tokyo-auto-show-spotlight-dimmed-only-slightly <div class="field-deck"> 2015 Tokyo Auto Show </div> <div class="node-body article-body">The Tokyo show has become less significant than those in Frankfurt, Geneva, Detroit and Los Angeles. Still, as the home market for Toyota, Nissan and Honda, it affords them a chance to bedazzle with their latest technologies.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/miscellaneous/tokyo-auto-show-spotlight-dimmed-only-slightly" target="_blank">read more</a></p> http://wardsauto.com/miscellaneous/tokyo-auto-show-spotlight-dimmed-only-slightly#comments Public Auto Makers Sales & Marketing Asia Pacific Industry Japan Miscellaneous Daihatsu Honda Lexus Mazda Mitsubishi Nissan Subaru Suzuki Toyota Sales & Marketing 2015 Tokyo Auto Show Advertising Mon, 19 Oct 2015 09:49:00 +0000 1371881 at http://wardsauto.com <p><strong>Toyota Kikai glimpses at future.</strong></p> Mazda’s ‘Garage’ Emerges as Top Ad http://wardsauto.com/industry/mazda-s-garage-emerges-top-ad <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">Overall, automakers spent an estimated $125.5 million on TV ads for the week. Toyota led the way with 9.9% of that total.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry/mazda-s-garage-emerges-top-ad" target="_blank">read more</a></p> http://wardsauto.com/industry/mazda-s-garage-emerges-top-ad#comments Public Auto Makers Sales & Marketing North America Industry U.S. Miscellaneous Kia Mazda Scion Advertising Social Media Wed, 14 Oct 2015 14:53:00 +0000 1371411 at http://wardsauto.com <p><strong>Mazda&rsquo;s score top weekly TV ad.</strong></p> Chevrolet’s ‘Woodchipper’ Carves Out Spot as Week’s Top Ad http://wardsauto.com/industry/chevrolet-s-woodchipper-carves-out-spot-week-s-top-ad <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">The ad, which highlights the Chevy Cruze’s Wi-Fi capability, pulled in 1.7 million views during the week.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry/chevrolet-s-woodchipper-carves-out-spot-week-s-top-ad" target="_blank">read more</a></p> http://wardsauto.com/industry/chevrolet-s-woodchipper-carves-out-spot-week-s-top-ad#comments Public Auto Makers Sales & Marketing North America Industry U.S. Miscellaneous Chevrolet Honda Mazda Scion Subaru Advertising Thu, 08 Oct 2015 10:13:00 +0000 1365621 at http://wardsauto.com