Advertising http://wardsauto.com/taxonomy/term/53341/more en Opel Marketing Chief Puts Brand in Beautiful Company http://wardsauto.com/europe/opel-marketing-chief-puts-brand-beautiful-company <div class="field-deck"> 2014 Paris Auto Show </div> <div class="node-body article-body">“There are a lot of mistakes in celebrity advertising,” says Opel marketing chief Tina Mueller. “You have to be very sensitive to who you take, and credibility also is very important.”</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/europe/opel-marketing-chief-puts-brand-beautiful-company" target="_blank">read more</a></p> http://wardsauto.com/europe/opel-marketing-chief-puts-brand-beautiful-company#comments Public Auto Makers Management & Strategy Sales & Marketing Europe Europe - Regional Opel/Vauxhall 2014 Paris Auto Show Advertising Restructuring 2014 Paris Auto Show Borussia Dortmund Bryan Adams Claudia Schiffer Corsa FC Bayern Munich Karl-Thomas Neumann Marco Reus Meriva Mokka Opel Adam Tina Mueller Wed, 15 Oct 2014 09:30:00 +0000 1132641 at http://wardsauto.com <p><strong>Mueller (left) with celebrity brand ambassador Schiffer and Opel CEO Neumann.</strong></p> Opel in Paris http://wardsauto.com/europe/opel-paris <div class="node-body gallery-body">Supermodel Claudia Schiffer joins Opel management to unveil new Corsa, Adam S and a pair of diesel engines at the 2014 Paris auto show (See related story: Opel Marketing Chief Puts Brand in Beautiful Company).</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/europe/opel-paris" target="_blank">read more</a></p> http://wardsauto.com/europe/opel-paris#comments Public Auto Makers Management & Strategy Sales & Marketing Europe Europe - Regional Advertising Restructuring Wed, 15 Oct 2014 09:29:00 +0000 1132041 at http://wardsauto.com <p><strong>Opel in Paris</strong></p> Ford Betting Big on New F-150 http://wardsauto.com/sales-marketing/ford-betting-big-new-f-150 <div class="node-body article-body">Ford’s chief marketer says he expects the new aluminum-intensive F-150 to increase its market share while retaining high average-transaction prices. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-marketing/ford-betting-big-new-f-150" target="_blank">read more</a></p> http://wardsauto.com/sales-marketing/ford-betting-big-new-f-150#comments Premium Limited Auto Makers Plants & Production Sales & Marketing North America U.S. Ford Advertising Incentives Inventories Sales Results Vehicle Assembly Fri, 10 Oct 2014 11:09:00 +0000 1132571 at http://wardsauto.com <p><strong>&rsquo;15 Ford F-150 expected to draw conquest buyers.&nbsp;</strong></p> Dead Rockers Enliven Today’s Car Ads http://wardsauto.com/blog/dead-rockers-enliven-today-s-car-ads <div class="node-body blog-body">Acura draws pans, praise for TV spot featuring the voice of Sid Vicious </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/retail-front">Retail Front</a></li> </ul></div><p><a href="http://wardsauto.com/blog/dead-rockers-enliven-today-s-car-ads" target="_blank">read more</a></p> http://wardsauto.com/blog/dead-rockers-enliven-today-s-car-ads#comments Blog Auto Makers Dealers Sales & Marketing U.S. Acura Advertising Retail Front Mon, 29 Sep 2014 11:56:00 +0000 1125151 at http://wardsauto.com Chinese Owner Taking Hands-Off Approach, Volvo Exec Says http://wardsauto.com/management-strategy/chinese-owner-taking-hands-approach-volvo-exec-says <div class="node-body article-body">The Volvo CEO says the automaker is learning about the Chinese market from China-based owner Zhejiang Geely.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/management-strategy/chinese-owner-taking-hands-approach-volvo-exec-says" target="_blank">read more</a></p> http://wardsauto.com/management-strategy/chinese-owner-taking-hands-approach-volvo-exec-says#comments Public Auto Makers Management & Strategy Sales & Marketing North America U.S. Volvo Car Advertising Product Development Sales Results Wed, 17 Sep 2014 09:22:00 +0000 1116181 at http://wardsauto.com <p><strong>CEO Hakan Samuelsson says automaker must reestablish itself as U.S. luxury brand. </strong></p> Supplier Roundup http://wardsauto.com/suppliers/supplier-roundup-125 <div class="node-body article-body">EcoDC MAC dip-tank technology’s precise current and voltage supply reduce energy use, improve car-body-coating quality.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/suppliers/supplier-roundup-125" target="_blank">read more</a></p> http://wardsauto.com/suppliers/supplier-roundup-125#comments Public Gated Auto Makers Management & Strategy Sales & Marketing Suppliers Europe Vehicles & Technology U.S. Poland Slovenia Chevrolet General Motors Magna Advertising Body Electronics Finance Global Sources Globalization Manufacturing Technology OE-Supplier Relations Seats Social Media Casco Durr IMI Letrika Mahle PPG Recaro Thu, 04 Sep 2014 14:30:00 +0000 1107691 at http://wardsauto.com <p><strong>EcoDC MAC dip-tank technology&rsquo;s precise current and voltage supply reduce energy use, improve car-body-coating quality.</strong></p> Chevy’s Once-Controversial Manchester United Deal Now Lauded http://wardsauto.com/sales-marketing/chevy-s-once-controversial-manchester-united-deal-now-lauded <div class="field-deck"> 2014 CAR Management Briefing Seminars </div> <div class="node-body article-body">Signing a soccer-club sponsorship costing a reported $559 million had led to Joel Ewanick’s GM ouster.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-marketing/chevy-s-once-controversial-manchester-united-deal-now-lauded" target="_blank">read more</a></p> http://wardsauto.com/sales-marketing/chevy-s-once-controversial-manchester-united-deal-now-lauded#comments Public World Auto Makers Sales & Marketing World Chevrolet 2014 CAR Management Briefing Seminars Advertising Wed, 13 Aug 2014 10:00:00 +0000 1083791 at http://wardsauto.com <p><strong>Chevrolet&rsquo;s MU deal includes shirt-name rights.</strong></p> Acura Bets Big on New TLX http://wardsauto.com/north-america/acura-bets-big-new-tlx <div class="node-body article-body">Acura says it has 40,000 sales leads from customers who have requested to be put in touch with a dealer about the car, doubling the next-highest pre-sale draw for the brand, the 20,000 hand-raisers pulled in by the MDX prior to its launch.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/north-america/acura-bets-big-new-tlx" target="_blank">read more</a></p> http://wardsauto.com/north-america/acura-bets-big-new-tlx#comments Public Auto Makers Sales & Marketing North America U.S. Acura Advertising Mon, 11 Aug 2014 04:01:00 +0000 1081951 at http://wardsauto.com <p><strong>TLX accent on performance.</strong></p> Reporter Notebook: Dumb Is Good http://wardsauto.com/management-strategy/reporter-notebook-dumb-good <div class="field-byline"> By WardsAuto Staff </div> <div class="field-deck"> 2014 CAR Management Briefing Seminars </div> <div class="node-body article-body">WardsAuto writers pass along the buzz at this week’s Center for Automotive Research’s Management Briefing Seminars in Traverse City, MI.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/management-strategy/reporter-notebook-dumb-good" target="_blank">read more</a></p> http://wardsauto.com/management-strategy/reporter-notebook-dumb-good#comments Public Auto Makers Management & Strategy Sales & Marketing Suppliers North America - Regional U.S. Nissan Tenneco Toyota 2014 CAR Management Briefing Seminars Advertising Chassis Labor & Human Resources Logistics Product Development Ben Patel Bret Michaels Detroit Institute of Arts Fred Diaz Joe Carlier John McElroy Michigan Economic Development Corp. Nissan NV Penske Peter Anastor Simon Nagata Wed, 06 Aug 2014 19:40:00 +0000 1079351 at http://wardsauto.com <p><strong>Peter Anastor</strong></p> Lincoln Plans Smooth MKC Launch http://wardsauto.com/north-america/lincoln-plans-smooth-mkc-launch <div class="node-body article-body">A Lincoln official says there’s a better launch plan in place for the MKC to avoid issues that plagued the MKZ midsize sedan last year. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/north-america/lincoln-plans-smooth-mkc-launch" target="_blank">read more</a></p> http://wardsauto.com/north-america/lincoln-plans-smooth-mkc-launch#comments Premium Limited Auto Makers Plants & Production Sales & Marketing Vehicles & Technology North America U.S. Lincoln Advertising Gasoline Social Media Turbocharger Vehicle Assembly Thu, 12 Jun 2014 11:04:00 +0000 1037151 at http://wardsauto.com <p><strong>&rsquo;15 Lincoln MKC built at Ford&rsquo;s Louisville, KY, assembly plant. </strong></p>