Advertising http://wardsauto.com/taxonomy/term/53341/more en Product Supply Wild Card in GMC Game Plan http://wardsauto.com/auto-makers/product-supply-wild-card-gmc-game-plan <div class="node-body article-body">GM wants more from GMC, and its board of directors greenlighted the big marketing initiative to make it happen. But matching the campaign with sufficient product might be another story.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/product-supply-wild-card-gmc-game-plan" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/product-supply-wild-card-gmc-game-plan#comments Public Auto Makers Plants & Production Sales & Marketing North America U.S. GMC Advertising Capacity Utilization Wed, 04 Mar 2015 11:03:00 +0000 1236321 at http://wardsauto.com <p><strong>GMC demand outstrips supply at times.</strong></p> GMC Fastball Commercial http://wardsauto.com/sales-marketing/gmc-fastball-commercial <div class="node-body video-body">The first of three television commercials for new GMC marketing campaign features professional baseball player Jeremy Affeldt, draws analogy between precision pitching and brand's attention to detail.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-marketing/gmc-fastball-commercial" target="_blank">read more</a></p> http://wardsauto.com/sales-marketing/gmc-fastball-commercial#comments Public Auto Makers Plants & Production Sales & Marketing North America U.S. GMC Advertising Capacity Utilization Wed, 04 Mar 2015 11:02:00 +0000 1236331 at http://wardsauto.com <p><strong>GMC Fastball Commercial</strong></p> Of Humvees and Heroes: Aluminum, Steel Do Battle http://wardsauto.com/blog/humvees-and-heroes-aluminum-steel-do-battle <div class="node-body blog-body">A key issue in the aluminum-vs.-steel standoff is strength. Each side is playing the military and, by extension, the patriotism card. The message is that if it’s strong enough to protect soldiers in combat, then it’s strong enough, and safe enough, for you and everybody in your truck. </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/road-ahead">Road Ahead</a></li> </ul></div><p><a href="http://wardsauto.com/blog/humvees-and-heroes-aluminum-steel-do-battle" target="_blank">read more</a></p> http://wardsauto.com/blog/humvees-and-heroes-aluminum-steel-do-battle#comments Auto Makers Plants & Production Sales & Marketing Suppliers Vehicles & Technology North America U.S. Ford Advertising Aluminum Ford's Innovative F-150 Pickup OE-Supplier Relations Steel Road Ahead Fri, 27 Feb 2015 12:31:00 +0000 1233481 at http://wardsauto.com Seven Automakers Now Behind U.K.’s ULEV Campaign http://wardsauto.com/politics/seven-automakers-now-behind-uk-s-ulev-campaign <div class="node-body article-body">Between them, the seven Go Ultra Low manufacturing members boast 15 ULEVs across a variety of models, from family cars and vans to SUVs and high-performance sports cars.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/politics/seven-automakers-now-behind-uk-s-ulev-campaign" target="_blank">read more</a></p> http://wardsauto.com/politics/seven-automakers-now-behind-uk-s-ulev-campaign#comments Public Auto Makers Politics Sales & Marketing Europe Vehicles & Technology United Kingdom Audi Mitsubishi Volkswagen Politics Advertising Emissions Hybrid Vehicles Society of Motor Manufacturers and Traders (SMMT) Fri, 20 Feb 2015 17:55:00 +0000 1229591 at http://wardsauto.com <p><strong>A few of the 20 ULEV models available in U.K.</strong></p> Automotive Digital Marketing Will Amp Up in 2015 http://wardsauto.com/industry-voices/automotive-digital-marketing-will-amp-2015 <div class="field-byline"> Raj Gill </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Here’s what to expect in what should be a big year for the auto industry and marketers who help move the metal.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/automotive-digital-marketing-will-amp-2015" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/automotive-digital-marketing-will-amp-2015#comments Public Industry Voices Auto Makers Dealers Advertising Information Technology Internet Marketing Social Media Tue, 10 Feb 2015 13:07:00 +0000 1217651 at http://wardsauto.com Ford, FCA Join 2015 U.K. Fleet Show Lineup http://wardsauto.com/europe/ford-fca-join-2015-uk-fleet-show-lineup <div class="node-body article-body">“We have sought to strike a balance between interactive fleet education, test driving and a contemporary fleet exhibition which features some of the latest developments, products and services in the fleet arena,” organizer Jerry Ramsdale says.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/europe/ford-fca-join-2015-uk-fleet-show-lineup" target="_blank">read more</a></p> http://wardsauto.com/europe/ford-fca-join-2015-uk-fleet-show-lineup#comments Premium Auto Makers Management & Strategy Sales & Marketing Suppliers Europe Vehicles & Technology United Kingdom Chrysler Fiat Ford Management & Strategy Sales & Marketing Advertising Electric Vehicles Hybrid Vehicles Tue, 10 Feb 2015 10:22:00 +0000 1219131 at http://wardsauto.com <p><strong>Show visitors can take spin on Silverstone Grand Prix track.</strong></p> 2015 GMC Lineup http://wardsauto.com/auto-makers/2015-gmc-lineup <div class="node-body gallery-body">GMC looks to continue its U.S. sales momentum in 2015, banking on an aggressive marketing and advertising blitz until an injection new product comes down the pipe in another 12-18 months.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/2015-gmc-lineup" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/2015-gmc-lineup#comments Public Auto Makers Sales & Marketing Vehicles & Technology North America U.S. Buick GMC Advertising Future Products Sales Results Thu, 05 Feb 2015 11:39:00 +0000 1214101 at http://wardsauto.com <p><strong>GMC slated to add one, perhaps two new products to lineup.</strong></p> Audi Takes Advertising Lead From BMW in Escalating Luxury-Brand Battle http://wardsauto.com/industry-voices/audi-takes-advertising-lead-bmw-escalating-luxury-brand-battle <div class="field-byline"> Sean Muller </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">The two spent about the same amount of money on TV advertising in 2014, but Audi bought nearly 5,000 more national airings across more than twice the number of networks.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/audi-takes-advertising-lead-bmw-escalating-luxury-brand-battle" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/audi-takes-advertising-lead-bmw-escalating-luxury-brand-battle#comments Public Industry Voices Auto Makers Sales & Marketing North America U.S. Audi BMW Advertising Thu, 29 Jan 2015 12:56:00 +0000 1212231 at http://wardsauto.com Seasonal Sales Events Spark Consumer Urgency http://wardsauto.com/industry-voices/seasonal-sales-events-spark-consumer-urgency <div class="field-byline"> Amit Nigam </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">The feeding frenzy spurred by this surge in consumerism creates competition for attention that increases cost and creates margin compression that cuts directly into return on investment.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/seasonal-sales-events-spark-consumer-urgency" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/seasonal-sales-events-spark-consumer-urgency#comments Public Industry Voices Dealers Sales & Marketing North America U.S. Auto Makers Dealerships Advertising Mon, 22 Dec 2014 13:48:00 +0000 1187601 at http://wardsauto.com Kia, Nissan React to Slump in Electric Vehicle Sales http://wardsauto.com/industry-voices/kia-nissan-react-slump-electric-vehicle-sales <div class="field-byline"> Sean Muller </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Could more advertising be the answer to sluggish EV demand?</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/kia-nissan-react-slump-electric-vehicle-sales" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/kia-nissan-react-slump-electric-vehicle-sales#comments Public Industry Voices Auto Makers Dealers Sales & Marketing North America U.S. Auto Makers Advertising Electric Vehicles Fri, 19 Dec 2014 13:15:00 +0000 1184691 at http://wardsauto.com