Advertising http://wardsauto.com/taxonomy/term/53341/more en Dodge Nets Three of Most-Engaging Ads; Mazda Scores Top Slot http://wardsauto.com/sales-marketing/dodge-nets-three-most-engaging-ads-mazda-scores-top-slot <div class="node-body article-body">Overall, automakers spent an estimated $114.9 million on TV ads for the week, led by Honda with 10.8% of that total and followed by Ford (9.7%) and Chevrolet (9%).</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-marketing/dodge-nets-three-most-engaging-ads-mazda-scores-top-slot" target="_blank">read more</a></p> http://wardsauto.com/sales-marketing/dodge-nets-three-most-engaging-ads-mazda-scores-top-slot#comments Public Auto Makers Sales & Marketing North America U.S. Auto Makers Advertising Thu, 02 Jul 2015 11:00:00 +0000 1308041 at http://wardsauto.com <p><strong>Dodge dominates this week&rsquo;s most engaging ads list.</strong></p> Scion Planning Biggest Ad Campaign Since Brand’s Launch for iA, iM http://wardsauto.com/north-america/scion-planning-biggest-ad-campaign-brand-s-launch-ia-im <div class="node-body article-body">The Toyota youth-focused brand is targeting 30,000-40,000 sales annually of the new iM compact hatchback and 12-month volume in the mid-20,000 range for the iA.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/north-america/scion-planning-biggest-ad-campaign-brand-s-launch-ia-im" target="_blank">read more</a></p> http://wardsauto.com/north-america/scion-planning-biggest-ad-campaign-brand-s-launch-ia-im#comments Public Auto Makers Sales & Marketing North America U.S. Scion Advertising Wed, 01 Jul 2015 10:00:00 +0000 1302861 at http://wardsauto.com <p><strong>Murtha unveiling&nbsp;Scion iA, iM at 2015 New York Auto Show.</strong></p> Honda Most Engaging Auto Ad of Week; Two Dodge Ads Place High http://wardsauto.com/sales-marketing/honda-most-engaging-auto-ad-week-two-dodge-ads-place-high <div class="node-body article-body">The most engagement for car ads aired against it was by far the 2015 U.S. Open Golf Championship, which generated over 9.5% of the digital chatter for automotive ads for the week.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-marketing/honda-most-engaging-auto-ad-week-two-dodge-ads-place-high" target="_blank">read more</a></p> http://wardsauto.com/sales-marketing/honda-most-engaging-auto-ad-week-two-dodge-ads-place-high#comments Public Auto Makers Sales & Marketing North America U.S. Auto Makers Advertising Thu, 25 Jun 2015 10:22:00 +0000 1303921 at http://wardsauto.com <p class="NormalNoSpace"><b>Honda HR-V ad generates digital buzz.<o:p></o:p></b></p> No Detour Ahead for Chevy Marketing, GM’s Batey Says http://wardsauto.com/sales-marketing/no-detour-ahead-chevy-marketing-gm-s-batey-says <div class="node-body article-body">Chevy sales are up 3.9% against an industry that’s ahead of last year’s pace by 5.8%, according to WardsAuto data. GM’s 4.9% year-to-date sales increase also trails the industry. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-marketing/no-detour-ahead-chevy-marketing-gm-s-batey-says" target="_blank">read more</a></p> http://wardsauto.com/sales-marketing/no-detour-ahead-chevy-marketing-gm-s-batey-says#comments Public Auto Makers Sales & Marketing Vehicles & Technology North America U.S. Chevrolet Advertising Sales Results Wed, 10 Jun 2015 10:30:00 +0000 1294241 at http://wardsauto.com <p><strong>GMNA President Batey expect new products, marketing to fuel growth.</strong></p> Mitsubishi Aims to Get on Radar With 100 Spokespeople Campaign http://wardsauto.com/auto-makers/mitsubishi-aims-get-radar-100-spokespeople-campaign <div class="node-body article-body">Each spokesperson is a character who represents a particular advancement of the ’16 Outlander CUV, such as a ballerina touting a recalibrated suspension and a plastic surgeon a redesigned front fascia.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/mitsubishi-aims-get-radar-100-spokespeople-campaign" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/mitsubishi-aims-get-radar-100-spokespeople-campaign#comments Public Auto Makers Management & Strategy Sales & Marketing North America U.S. Mitsubishi Management & Strategy Advertising Thu, 04 Jun 2015 11:00:00 +0000 1291921 at http://wardsauto.com <p><strong>Campaign for &#39;16 Outlander launches Aug. 1.</strong></p> Hey Cadillac, I Double-Dog Dare You http://wardsauto.com/blog/hey-cadillac-i-double-dog-dare-you <div class="node-body blog-body">Turns out Teddy Roosevelt used the phrase in a 1910 speech: “…who best knows in the end the triumph of high achievement and who, at worst, if he fails, at least he fails while daring greatly.”</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/final-inspection">Final Inspection</a></li> </ul></div><p><a href="http://wardsauto.com/blog/hey-cadillac-i-double-dog-dare-you" target="_blank">read more</a></p> http://wardsauto.com/blog/hey-cadillac-i-double-dog-dare-you#comments Blog Auto Makers Dealers Sales & Marketing North America U.S. Cadillac Advertising Final Inspection Thu, 28 May 2015 12:00:00 +0000 1286161 at http://wardsauto.com GM Extending Run of Buick’s Candid Ad Campaign http://wardsauto.com/sales-marketing/gm-extending-run-buick-s-candid-ad-campaign <div class="node-body article-body">The work, by ad agency Leo Burnett, tries to shed perceptions of Buick associated with out-of-production models and align them with its fresh lineup of premium cars and CUVs.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-marketing/gm-extending-run-buick-s-candid-ad-campaign" target="_blank">read more</a></p> http://wardsauto.com/sales-marketing/gm-extending-run-buick-s-candid-ad-campaign#comments Public Auto Makers Sales & Marketing North America U.S. Buick Advertising Tue, 26 May 2015 10:22:00 +0000 1283631 at http://wardsauto.com <p><strong>Buick ad campaign pokes fun at popular perceptions of the brand.</strong></p> Buick Certified Service Commercial With Illusionist Michael Carbonaro http://wardsauto.com/sales-marketing/buick-certified-service-commercial-illusionist-michael-carbonaro <div class="node-body video-body">Successful "That's a Buick" marketing program portrays brand as approachable and surprising. A new social media productions such as the Buick Certified Service Commercial featuring illusionist Michael Carbonaro takes human approach a step further. Puppies never hurt, either.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-marketing/buick-certified-service-commercial-illusionist-michael-carbonaro" target="_blank">read more</a></p> http://wardsauto.com/sales-marketing/buick-certified-service-commercial-illusionist-michael-carbonaro#comments Public Auto Makers Sales & Marketing North America U.S. Buick Advertising Tue, 26 May 2015 10:21:00 +0000 1279201 at http://wardsauto.com Australian Motoring Festival a Hit, Organizers Say http://wardsauto.com/sales-marketing/australian-motoring-festival-hit-organizers-say <div class="node-body article-body">Visitors had an opportunity to get behind the wheel and drive vehicles on two test tracks, one on-road and one off-road. More than 30% of patrons took part in an interactive drive experience.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-marketing/australian-motoring-festival-hit-organizers-say" target="_blank">read more</a></p> http://wardsauto.com/sales-marketing/australian-motoring-festival-hit-organizers-say#comments Public Auto Makers Sales & Marketing Asia Pacific Australia Ferrari Toyota Advertising Fri, 10 Apr 2015 13:01:00 +0000 1256401 at http://wardsauto.com <p><strong>Motor show visitors floor it in Ferrari simulators.</strong></p> GM Holden Has Couples Stop (and Go) in Name of Love http://wardsauto.com/asia-pacific/gm-holden-has-couples-stop-and-go-name-love <div class="node-body article-body">Using the Holden Cruze’s on-board technology, couples faced challenges including navigating around Sydney and completing a reverse park, with all the chemistry caught on camera.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/asia-pacific/gm-holden-has-couples-stop-and-go-name-love" target="_blank">read more</a></p> http://wardsauto.com/asia-pacific/gm-holden-has-couples-stop-and-go-name-love#comments Premium Auto Makers Dealers Sales & Marketing Asia Pacific Australia Holden Advertising Mon, 09 Mar 2015 09:28:00 +0000 1238001 at http://wardsauto.com <p><strong>So far, so good for couple on Cruze cruise.</strong></p>