Advertising http://wardsauto.com/taxonomy/term/53341/more en Lexus Retains Most-Engaging Car Ad Crown http://wardsauto.com/sales-marketing/lexus-retains-most-engaging-car-ad-crown <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">Overall, automakers spent an estimated $84.6 million on television ads for the week, nearly $10 million more than last week, airing 231 spots over 19,000 times nationally.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-marketing/lexus-retains-most-engaging-car-ad-crown" target="_blank">read more</a></p> http://wardsauto.com/sales-marketing/lexus-retains-most-engaging-car-ad-crown#comments Public Auto Makers Sales & Marketing North America U.S. Chevrolet Ford Hyundai Lexus Mazda Nissan Advertising Social Media Viral Marketing Thu, 27 Aug 2015 14:37:00 +0000 1338191 at http://wardsauto.com <p><strong>Lexus hoverboard ad beats out Mazda.</strong></p> Hyundai Making Foray Into High-Performance Arena http://wardsauto.com/auto-makers/hyundai-making-foray-high-performance-arena <div class="node-body article-body">Hyundai sources say the vehicle won’t go into production but was developed to show features that could wind up in future performance cars and perhaps even in production vehicles.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/hyundai-making-foray-high-performance-arena" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/hyundai-making-foray-high-performance-arena#comments Public Auto Makers Management & Strategy 2015 Sales & Marketing Asia Pacific Europe Vehicles & Technology South Korea Germany BMW Hyundai Advertising Design Product Development Social Media Thu, 27 Aug 2015 10:15:00 +0000 1337581 at http://wardsauto.com <p><strong>N2025 concept comes to ‟life&rdquo; with placement in PlayStation video game.</strong></p> Lexus Hovers Atop Most-Engaging Car Ads List http://wardsauto.com/sales-marketing/lexus-hovers-atop-most-engaging-car-ads-list <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">TNT beat out the broadcast networks to collect the lion’s share of automotive ad dollars, with an estimated $6.2 million, driven largely by sports-related programming.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-marketing/lexus-hovers-atop-most-engaging-car-ads-list" target="_blank">read more</a></p> http://wardsauto.com/sales-marketing/lexus-hovers-atop-most-engaging-car-ads-list#comments Public Auto Makers Sales & Marketing North America U.S. Lexus Mazda Subaru Advertising Thu, 20 Aug 2015 14:33:00 +0000 1334391 at http://wardsauto.com <p><strong>&ldquo;It&rsquo;s Here&rdquo; generated more than 200,000 online views.</strong></p> Honda’s Pilot Elite Rises Back to Top of Ad Ranking http://wardsauto.com/auto-makers/honda-s-pilot-elite-rises-back-top-ad-ranking <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">Volkswagen and Dodge rejoin the Top 5 list, with overall TV ad spending flat for the week at $75.8 million.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/honda-s-pilot-elite-rises-back-top-ad-ranking" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/honda-s-pilot-elite-rises-back-top-ad-ranking#comments Public Auto Makers Sales & Marketing North America U.S. Dodge Honda Mazda Volkswagen Advertising Fri, 14 Aug 2015 11:03:00 +0000 1331041 at http://wardsauto.com Mazda Speeds Ahead of Pack With Week’s Top Ad http://wardsauto.com/north-america/mazda-speeds-ahead-pack-week-s-top-ad <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">Overall television-ad spending was down for the industry last week, falling to $79 million, nearly $27 million less than the prior week.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/north-america/mazda-speeds-ahead-pack-week-s-top-ad" target="_blank">read more</a></p> http://wardsauto.com/north-america/mazda-speeds-ahead-pack-week-s-top-ad#comments Public Auto Makers Sales & Marketing North America U.S. Mazda Advertising Thu, 06 Aug 2015 13:16:00 +0000 1327621 at http://wardsauto.com <p><strong>Mazda&rsquo;s Driver&rsquo;s Life ad pulled in 461,000 online views.</strong></p> Honda’s Pilot Ad Tops Week’s Elite List http://wardsauto.com/auto-makers/honda-s-pilot-ad-tops-week-s-elite-list <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">Some 1.4 million viewed the automaker’s “Incredible Pilot” ad online last week, a whopping 1.1 million more than the next closest ad – also from Honda.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/honda-s-pilot-ad-tops-week-s-elite-list" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/honda-s-pilot-ad-tops-week-s-elite-list#comments Public Auto Makers Sales & Marketing North America U.S. Honda Advertising Thu, 30 Jul 2015 10:19:00 +0000 1322661 at http://wardsauto.com <p class="NormalNoSpace"><b>Honda accounted for 8.5% of automotive ad spend last week, trailing only Toyota.</b><o:p></o:p></p> ‛Wakeʼ Opens Eyes for Nissan http://wardsauto.com/north-america/wake-opens-eyes-nissan <div class="node-body article-body">Overall, auto makers spent an estimated $120.9 million on TV ads for the week, nearly $20 million more than in the prior week.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/north-america/wake-opens-eyes-nissan" target="_blank">read more</a></p> http://wardsauto.com/north-america/wake-opens-eyes-nissan#comments Public Auto Makers Sales & Marketing North America U.S. Auto Makers Advertising Wed, 22 Jul 2015 13:22:00 +0000 1317291 at http://wardsauto.com <p><strong>Nissan&rsquo;s &ldquo;Wake&rdquo; ad most engaging.</strong></p> Hyundai Looks to Boost Profile With NFL Deal, New Tucson http://wardsauto.com/sales-marketing/hyundai-looks-boost-profile-nfl-deal-new-tucson <div class="node-body article-body">The increasingly international reach of the NFL is one reason why Hyundai Motor America CEO Dave Zuchowksi believes the organization was attracted to his brand.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-marketing/hyundai-looks-boost-profile-nfl-deal-new-tucson" target="_blank">read more</a></p> http://wardsauto.com/sales-marketing/hyundai-looks-boost-profile-nfl-deal-new-tucson#comments Public Auto Makers Sales & Marketing North America U.S. Hyundai Advertising Mon, 20 Jul 2015 10:00:00 +0000 1315881 at http://wardsauto.com <p><strong>&rsquo;16 Hyundai Tucson on sale in late July.</strong></p> Nissan Tops Among New Ads of the Week http://wardsauto.com/sales-marketing/nissan-tops-among-new-ads-week <div class="node-body article-body">The Maxima spot featuring the Wiz Khalifa spot of the same name generated a commanding 1.3 million earned online views, making it the only ad in the group to break a million. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-marketing/nissan-tops-among-new-ads-week" target="_blank">read more</a></p> http://wardsauto.com/sales-marketing/nissan-tops-among-new-ads-week#comments Public Auto Makers Sales & Marketing North America U.S. Chevrolet Honda Infiniti Nissan Toyota Advertising Thu, 16 Jul 2015 14:00:00 +0000 1314961 at http://wardsauto.com <p><strong>Infiniti&#39;s &quot;Vacation&quot; spoof places third this week.</strong></p> How to Drive Auto Sales Without Sacrificing Branding http://wardsauto.com/industry-voices/how-drive-auto-sales-without-sacrificing-branding <div class="field-byline"> Erik Schear </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">In an industry where TV commercials have long dominated, digital video is coming in hot on its tail. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/how-drive-auto-sales-without-sacrificing-branding" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/how-drive-auto-sales-without-sacrificing-branding#comments Public Industry Voices Auto Makers Dealers Sales & Marketing U.S. Auto Makers Dealerships Advertising Wed, 15 Jul 2015 11:30:00 +0000 1312351 at http://wardsauto.com