The core of Ford’s transformation is its dealerships’ evolution with modern customer trends, while GM Holden’s new Customer Council is designed to facilitate direct feedback on the automaker’s products and customer service....More
Supermodel Claudia Schiffer joins Opel management to unveil new Corsa, Adam S and a pair of diesel engines at the 2014 Paris auto show (See related story: Opel Marketing Chief Puts Brand in Beautiful Company).
Acura says it has 40,000 sales leads from customers who have requested to be put in touch with a dealer about the car, doubling the next-highest pre-sale draw for the brand, the 20,000 hand-raisers pulled in by the MDX prior to its launch....More
A lot of the heavy brand lifting will have to come from Chrysler’s marketing team and agencies. For Chrysler to be successful in the core of the mainstream market it will need to create a meaningfully different brand persona....More
New-car purchase plans are strong in the Asia-Pacific, where 65% of respondents say they will buy new and 7% plan to buy used cars in the next two years. In Latin America, 47% say they will buy a new car, while 28% plan to buy used....More
Additional North American production capacity in 2016 from a new plant at Volkswagen and increases at existing facilities among other automakers will raise available straight-time production to 18.4 million units....More
It used to be no one got to see the new model before its big reveal. Now automakers are leaking early glimpses of future cars and trucks through spy photographers and other means. Is this a good thing?...More