The core of Ford’s transformation is its dealerships’ evolution with modern customer trends, while GM Holden’s new Customer Council is designed to facilitate direct feedback on the automaker’s products and customer service....More
Supermodel Claudia Schiffer joins Opel management to unveil new Corsa, Adam S and a pair of diesel engines at the 2014 Paris auto show (See related story: Opel Marketing Chief Puts Brand in Beautiful Company).
Acura says it has 40,000 sales leads from customers who have requested to be put in touch with a dealer about the car, doubling the next-highest pre-sale draw for the brand, the 20,000 hand-raisers pulled in by the MDX prior to its launch....More
A lot of the heavy brand lifting will have to come from Chrysler’s marketing team and agencies. For Chrysler to be successful in the core of the mainstream market it will need to create a meaningfully different brand persona....More
New-car purchase plans are strong in the Asia-Pacific, where 65% of respondents say they will buy new and 7% plan to buy used cars in the next two years. In Latin America, 47% say they will buy a new car, while 28% plan to buy used....More
Launched in February, the Fiat 500L marketing campaign features a television commercial with rapper Sean "P. Diddy" Combs. The spot quadrupled traffic to the brand's website and visits remain twice that of previous levels....More
Electric cars simply are more convenient than gasoline cars and will only become more so. My electric car is always full. This is because I plug it in every night. I almost never have to take it to the garage, because upgrades/fixes are downloaded overnight....More