Supermodel Claudia Schiffer joins Opel management to unveil new Corsa, Adam S and a pair of diesel engines at the 2014 Paris auto show (See related story: Opel Marketing Chief Puts Brand in Beautiful Company).
Acura says it has 40,000 sales leads from customers who have requested to be put in touch with a dealer about the car, doubling the next-highest pre-sale draw for the brand, the 20,000 hand-raisers pulled in by the MDX prior to its launch....More
A lot of the heavy brand lifting will have to come from Chrysler’s marketing team and agencies. For Chrysler to be successful in the core of the mainstream market it will need to create a meaningfully different brand persona....More
New-car purchase plans are strong in the Asia-Pacific, where 65% of respondents say they will buy new and 7% plan to buy used cars in the next two years. In Latin America, 47% say they will buy a new car, while 28% plan to buy used....More
Launched in February, the Fiat 500L marketing campaign features a television commercial with rapper Sean "P. Diddy" Combs. The spot quadrupled traffic to the brand's website and visits remain twice that of previous levels....More
With seven out of 10 auto shoppers saying they are 71% more likely to be influenced by digital ads, the rise of digital consumers and the Internet’s impact on the automotive industry is undeniable....More
The plan includes redesigned versions of the S80, V70, XC60, S60 and V60, as well as new V40 and XC40 for the U.S. By the time Volvo’s product offensive is complete four years from now, no vehicle in the lineup will be more than four years old....More
Today’s auto-industry executives must connect Silicon Valley and Detroit, as well as address entirely new dimensions of safety concerns, such as how to protect their customers’ privacy and data....More