New models and inventive marketing are helping Cadillac make some headway, while Lincoln still is trying to find its footing. But it will be some time before any domestic nameplate becomes synonymous with luxury in California....More
Auto makers looking for a way to kick-start sales want the government to roll back excise-duty rates to 2008 levels, and introduce compulsory scrapping of passenger vehicles at least 15 years old....More
Despite the revival of a massive public-relations campaign, the prototype vehicles’ technical problems are noted by critics who see the company merely as a project to support majority owner Mikhail Prokhorov’s political ambitions....More
Chrysler begins a full-scale marketing campaign for its nascent SRT performance brand, starting with television commercials targeting buyers who have dreamed of one day owning a powerful street racer....More
As popular as review websites are, especially compared with dealer sites, car buyers most trust information gathered through social media when deciding what dealer to use for their next vehicle purchase....More
Some suppliers are investing in additional facilities because they are confident current production levels will be sustained and because they have exhausted most of their avenues to stretch available...
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