Acura says it has 40,000 sales leads from customers who have requested to be put in touch with a dealer about the car, doubling the next-highest pre-sale draw for the brand, the 20,000 hand-raisers pulled in by the MDX prior to its launch....More
A lot of the heavy brand lifting will have to come from Chrysler’s marketing team and agencies. For Chrysler to be successful in the core of the mainstream market it will need to create a meaningfully different brand persona....More
New-car purchase plans are strong in the Asia-Pacific, where 65% of respondents say they will buy new and 7% plan to buy used cars in the next two years. In Latin America, 47% say they will buy a new car, while 28% plan to buy used....More
Launched in February, the Fiat 500L marketing campaign features a television commercial with rapper Sean "P. Diddy" Combs. The spot quadrupled traffic to the brand's website and visits remain twice that of previous levels....More
With seven out of 10 auto shoppers saying they are 71% more likely to be influenced by digital ads, the rise of digital consumers and the Internet’s impact on the automotive industry is undeniable....More
The funding for additional charging points is accompanied by a campaign by the government and automakers to debunk common myths and misconceptions that dissuade drivers from switching to electric or hybrid cars....More
The new 2.0L and 2.5L engines represent the first time Porsche, which has a rich legacy of horizontally opposed piston engines, has developed one that combines turbocharging and only four cylinders....More
We call out vehicles with problematic fit-and-finish, materials, ergonomics or unfortunate design choices. Each of these items resulted in points deducted as WardsAuto editors selected the 2016 Wards 10 Best Interiors.