Social Media http://wardsauto.com/taxonomy/term/53346/more en Mazda’s ‘Garage’ Emerges as Top Ad http://wardsauto.com/industry/mazda-s-garage-emerges-top-ad <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">Overall, automakers spent an estimated $125.5 million on TV ads for the week. Toyota led the way with 9.9% of that total.</div> <p><a href="http://wardsauto.com/industry/mazda-s-garage-emerges-top-ad" target="_blank">read more</a></p> http://wardsauto.com/industry/mazda-s-garage-emerges-top-ad#comments Public Auto Makers Sales & Marketing North America Industry U.S. Miscellaneous Kia Mazda Scion Advertising Social Media Wed, 14 Oct 2015 14:53:00 +0000 1371411 at http://wardsauto.com <p><strong>Mazda&rsquo;s score top weekly TV ad.</strong></p> White Still Bright When It Comes to Car Colors http://wardsauto.com/industry/white-still-bright-when-it-comes-car-colors <div class="node-body article-body">Automotive hues may begin to skew toward a more colorful palette in 2018-19, but for now buyers tend to like conservative choices like white, black, silver and gray. Here’s a look at what the experts predict in car colors. </div> <p><a href="http://wardsauto.com/industry/white-still-bright-when-it-comes-car-colors" target="_blank">read more</a></p> http://wardsauto.com/industry/white-still-bright-when-it-comes-car-colors#comments Public World Auto Makers Sales & Marketing Suppliers Asia Pacific North America Asia Pacific - Regional Industry North America - Regional World Miscellaneous Ford Suppliers Product Development Social Media AutoTrader BASF Ford Ford F-150 King Ranch Ford F-150 Platinum Ford F-Series paint PPG Fri, 09 Oct 2015 10:02:00 +0000 1365791 at http://wardsauto.com <p align="left"><strong>PPG&rsquo;s automotive color expert Harrington reveals Hyper HD palette coming in 2018-19.</strong></p> Back to Basics for Today’s Digital Marketers http://wardsauto.com/ideaxchange/back-basics-today-s-digital-marketers <div class="field-byline"> Jay Roby </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Marketers must understand customers as the individuals they are by leveraging available data, delivering relevant messages and interactions, and adding value to engage them and drive them to convert.</div> <p><a href="http://wardsauto.com/ideaxchange/back-basics-today-s-digital-marketers" target="_blank">read more</a></p> http://wardsauto.com/ideaxchange/back-basics-today-s-digital-marketers#comments Public Industry Voices Dealers Sales & Marketing North America Digital Marketing Industry U.S. Dealer IdeaXChange Miscellaneous Dealership Management Internet Marketing Social Media Thu, 10 Sep 2015 11:14:00 +0000 1343071 at http://wardsauto.com Jaguar Downshifts U.S. Pricing Strategy, Plans Marketing Push http://wardsauto.com/industry/jaguar-downshifts-us-pricing-strategy-plans-marketing-push <div class="node-body article-body">Next year’s introduction of two all-new compact products, the ’17 XE sedan and F-Pace CUV, and a refresh of the brand’s three existing models will usher the pricing strategy to market.</div> <p><a href="http://wardsauto.com/industry/jaguar-downshifts-us-pricing-strategy-plans-marketing-push" target="_blank">read more</a></p> http://wardsauto.com/industry/jaguar-downshifts-us-pricing-strategy-plans-marketing-push#comments Public Auto Makers Management & Strategy Sales & Marketing North America Analysis Industry U.S. Data & Insights Miscellaneous Jaguar Advertising Restructuring Sales Results Social Media Thu, 03 Sep 2015 17:50:00 +0000 1342331 at http://wardsauto.com <p><strong>All-new &rsquo;17 Jaguar XE leads brand&rsquo;s go-to-market reboot.</strong></p> Lexus Retains Most-Engaging Car Ad Crown http://wardsauto.com/industry/lexus-retains-most-engaging-car-ad-crown <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">Overall, automakers spent an estimated $84.6 million on television ads for the week, nearly $10 million more than last week, airing 231 spots over 19,000 times nationally.</div> <p><a href="http://wardsauto.com/industry/lexus-retains-most-engaging-car-ad-crown" target="_blank">read more</a></p> http://wardsauto.com/industry/lexus-retains-most-engaging-car-ad-crown#comments Public Auto Makers Sales & Marketing North America Industry U.S. Miscellaneous Chevrolet Ford Hyundai Lexus Mazda Nissan Advertising Social Media Viral Marketing Thu, 27 Aug 2015 14:37:00 +0000 1338191 at http://wardsauto.com <p><strong>Lexus hoverboard ad beats out Mazda.</strong></p> Hyundai Making Foray Into High-Performance Arena http://wardsauto.com/industry/hyundai-making-foray-high-performance-arena <div class="node-body article-body">Hyundai sources say the vehicle won’t go into production but was developed to show features that could wind up in future performance cars and perhaps even in production vehicles.</div> <p><a href="http://wardsauto.com/industry/hyundai-making-foray-high-performance-arena" target="_blank">read more</a></p> http://wardsauto.com/industry/hyundai-making-foray-high-performance-arena#comments Public Auto Makers Management & Strategy 2015 Sales & Marketing Asia Pacific Europe Vehicles & Technology Industry Frankfurt Auto Show South Korea Germany Technology 2015 Special Report Miscellaneous BMW Hyundai 2015 Frankfurt Auto Show Advertising Design Product Development Social Media Thu, 27 Aug 2015 10:15:00 +0000 1337581 at http://wardsauto.com <p><strong>N2025 concept comes to ‟life&rdquo; with placement in PlayStation video game.</strong></p> Let’s Talk About Talking to Car Dealership Customers http://wardsauto.com/ideaxchange/let-s-talk-about-talking-car-dealership-customers <div class="field-byline"> Nate Marquardt </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Technology helps. How else would a dealer remember a customer’s favorite color? But it’s no replacement for conversation.</div> <p><a href="http://wardsauto.com/ideaxchange/let-s-talk-about-talking-car-dealership-customers" target="_blank">read more</a></p> http://wardsauto.com/ideaxchange/let-s-talk-about-talking-car-dealership-customers#comments Public Industry Voices Dealers North America Digital Marketing Industry U.S. Dealer IdeaXChange Miscellaneous Internet Marketing Social Media Wed, 26 Aug 2015 11:12:00 +0000 1336141 at http://wardsauto.com <p><strong>Nate Marquardt</strong></p> Car Dealer Willing to Pay Price for Customer Happiness http://wardsauto.com/f-i/car-dealer-willing-pay-price-customer-happiness <div class="node-body article-body">Shaun Del Grande tells how his stores use social media for fun and profit.</div> <p><a href="http://wardsauto.com/f-i/car-dealer-willing-pay-price-customer-happiness" target="_blank">read more</a></p> http://wardsauto.com/f-i/car-dealer-willing-pay-price-customer-happiness#comments Public Dealers Finance & Insurance Resource Center North America Digital Marketing Industry F & I Retail U.S. Dealer Miscellaneous Dealerships Retail Internet Marketing Social Media Thu, 13 Aug 2015 10:15:00 +0000 1329321 at http://wardsauto.com Who’d Buy From 1-Star Car Dealers? http://wardsauto.com/dealer/who-d-buy-1-star-car-dealers <div class="node-body article-body">“Having negative social media is like having graffiti on your dealership,” says Arizona’s No.1 Chevy dealer.</div> <p><a href="http://wardsauto.com/dealer/who-d-buy-1-star-car-dealers" target="_blank">read more</a></p> http://wardsauto.com/dealer/who-d-buy-1-star-car-dealers#comments Public Dealers North America Digital Marketing Industry U.S. Dealer Miscellaneous Dealerships Internet Marketing Social Media Wed, 15 Jul 2015 11:00:00 +0000 1313091 at http://wardsauto.com Ford Credit Launches Car-Sharing Program in London http://wardsauto.com/industry/ford-credit-launches-car-sharing-program-london <div class="node-body article-body">The company is working with easyCar Club in London. Renters search the easyCar Club website for a nearby car and book online. Keys are collected from the owner or are accessed from a safe, and renters return the car to the pickup location.</div> <p><a href="http://wardsauto.com/industry/ford-credit-launches-car-sharing-program-london" target="_blank">read more</a></p> http://wardsauto.com/industry/ford-credit-launches-car-sharing-program-london#comments Public Gated Auto Makers Dealers Sales & Marketing Europe Analysis Industry Germany United Kingdom Dealer Miscellaneous Ford Information Technology Social Media Vehicles in Operation Mon, 06 Jul 2015 09:51:00 +0000 1308031 at http://wardsauto.com <p><strong>Ford Credit&rsquo;s U.K. customers can search online for available vehicles.</strong></p>