Social Media http://wardsauto.com/taxonomy/term/53346/more en Ford Conquesting Young Enthusiasts http://wardsauto.com/vehicles-technology/ford-conquesting-young-enthusiasts <div class="node-body article-body">The new Ford Performance Group unites several previously independent teams into one organization focused on the lucrative (and growing) sector of high-output sports cars.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/vehicles-technology/ford-conquesting-young-enthusiasts" target="_blank">read more</a></p> http://wardsauto.com/vehicles-technology/ford-conquesting-young-enthusiasts#comments Public Gated Auto Makers Management & Strategy Dealers Suppliers Vehicles & Technology North America North America - Regional U.S. Ford Carbon Fiber Fuel Economy Future Products Gasoline Product Development Social Media Turbocharger Wheels Dave Pericak Dow Fiesta ST Ford Focus RS Ford GT Ford Mustang Ford Performance Group Ford Racing Ford Shelby GT350 Tue, 03 Mar 2015 11:40:00 +0000 1234321 at http://wardsauto.com <p><strong>Dave Pericak, former chief engineer for Ford Mustang, takes over as director of Ford Performance Group.</strong></p> Social Media ROI for Auto Dealers: Is There Bang for Your Buck? http://wardsauto.com/industry-voices/social-media-roi-auto-dealers-there-bang-your-buck <div class="field-byline"> Eric Halsey </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">To target your customers with laser precision, bring social media into your wider advertising strategy. It can pay off measurably. Here are tips on how to do it.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/social-media-roi-auto-dealers-there-bang-your-buck" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/social-media-roi-auto-dealers-there-bang-your-buck#comments Public Industry Voices Dealers Sales & Marketing North America U.S. Dealerships Social Media Thu, 12 Feb 2015 12:39:00 +0000 1221171 at http://wardsauto.com Automotive Digital Marketing Will Amp Up in 2015 http://wardsauto.com/industry-voices/automotive-digital-marketing-will-amp-2015 <div class="field-byline"> Raj Gill </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Here’s what to expect in what should be a big year for the auto industry and marketers who help move the metal.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/automotive-digital-marketing-will-amp-2015" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/automotive-digital-marketing-will-amp-2015#comments Public Industry Voices Auto Makers Dealers Advertising Information Technology Internet Marketing Social Media Tue, 10 Feb 2015 13:07:00 +0000 1217651 at http://wardsauto.com Infiniti Hopes for Steady Sales in Year with No Product Launches http://wardsauto.com/north-america/infiniti-hopes-steady-sales-year-no-product-launches <div class="node-body article-body">The all-new Q30 and a redesigned Q60 won’t arrive until 2016, but a new ad agency, refreshed versions of the Q70 and QX80, plus a new 4-cyl. for the Q50, should help stabilize 2015 sales.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/north-america/infiniti-hopes-steady-sales-year-no-product-launches" target="_blank">read more</a></p> http://wardsauto.com/north-america/infiniti-hopes-steady-sales-year-no-product-launches#comments Public Auto Makers Management & Strategy Sales & Marketing North America U.S. Infiniti Management & Strategy Social Media Decherd EX FX Infiniti M Michael Bartsch Nissan Q30 Q50 Q60 Q70 QX80 Sunderland TN U.K. Mon, 02 Feb 2015 11:56:00 +0000 1211501 at http://wardsauto.com <p><strong>Infiniti Q30 (concept shown) not arriving in U.S. until 2016.</strong></p> Volvo Aims to Regain Safety Reputation in U.S. http://wardsauto.com/auto-makers/volvo-aims-regain-safety-reputation-us <div class="field-deck"> 2015 North American International Auto Show </div> <div class="node-body article-body">Volvo marketing and sales chief Alain Visser says the automaker’s reputation as safety leader in U.S. has slipped amid increased competition. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/volvo-aims-regain-safety-reputation-us" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/volvo-aims-regain-safety-reputation-us#comments Public Auto Makers Management & Strategy Sales & Marketing North America U.S. Volvo Car Globalization Product Development Sales Results Social Media Tue, 13 Jan 2015 21:00:00 +0000 1199261 at http://wardsauto.com <p><strong>Volvo sales chief to increase marketing spend.&nbsp;</strong></p> Internet Car Sales Click With Chinese Consumers http://wardsauto.com/asia-pacific/internet-car-sales-click-chinese-consumers <div class="field-byline"> Alysha Webb </div> <div class="node-body article-body">Though consumers can buy a Geely car online, dealers still close the sale. That allows the dealer to sell additional products and give the buyer a point of contact for aftersales service.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/asia-pacific/internet-car-sales-click-chinese-consumers" target="_blank">read more</a></p> http://wardsauto.com/asia-pacific/internet-car-sales-click-chinese-consumers#comments Public Auto Makers Dealers Sales & Marketing Asia Pacific China Auto Makers Dealerships Geely Internet Marketing Social Media Mon, 05 Jan 2015 10:33:00 +0000 1189091 at http://wardsauto.com <p><strong>Customer purchases online but close deal through retailer.</strong></p> Ford, GM Holden Woo Oz Buyers as Production Era Ends http://wardsauto.com/asia-pacific/ford-gm-holden-woo-oz-buyers-production-era-ends <div class="node-body article-body">The core of Ford’s transformation is its dealerships’ evolution with modern customer trends, while GM Holden’s new Customer Council is designed to facilitate direct feedback on the automaker’s products and customer service.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/asia-pacific/ford-gm-holden-woo-oz-buyers-production-era-ends" target="_blank">read more</a></p> http://wardsauto.com/asia-pacific/ford-gm-holden-woo-oz-buyers-production-era-ends#comments Premium Auto Makers Management & Strategy Sales & Marketing Asia Pacific Australia Ford Holden Advertising Dealership Management Restructuring Social Media Wed, 10 Dec 2014 18:50:00 +0000 1177521 at http://wardsauto.com <p><strong>GM Holden Customer Council seeks loyal owners&rsquo; feedback.</strong></p> Ford Marketers Tout ’15 Edge’s Technological Edge http://wardsauto.com/auto-makers/ford-marketers-tout-15-edge-s-technological-edge <div class="node-body article-body">While not yet offering Wi-Fi hot-spot capability like most new GM vehicles, the Edge boasts unique technology such as unassisted parallel parking and the ability to pop open the hatch lid by simply swiping a foot under the rear bumper.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/ford-marketers-tout-15-edge-s-technological-edge" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/ford-marketers-tout-15-edge-s-technological-edge#comments Premium Limited Auto Makers Management & Strategy Sales & Marketing Vehicles & Technology North America U.S. Ford Sales & Marketing Cameras Hybrid Vehicles Internet Product Development Social Media Tue, 23 Sep 2014 10:57:00 +0000 1122631 at http://wardsauto.com <p><strong>Automaker looks to raise take rate for uplevel Edge.</strong></p> Luxury, Super-Luxury Models Enrich India Auto Market http://wardsauto.com/asia-pacific/luxury-super-luxury-models-enrich-india-auto-market <div class="node-body article-body">Buyers can choose from among 150 high-end models from five automakers, including the Indian subsidiaries of Audi, BMW and Mercedes-Benz, and 70 super-luxuries from nine manufacturers ranging from Aston Martin to Rolls-Royce.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/asia-pacific/luxury-super-luxury-models-enrich-india-auto-market" target="_blank">read more</a></p> http://wardsauto.com/asia-pacific/luxury-super-luxury-models-enrich-india-auto-market#comments Premium Auto Makers Management & Strategy Politics Dealers Sales & Marketing Asia Pacific India Aston Martin Bugatti Jaguar Lamborghini Land Rover Mercedes Rolls Royce Globalization Internet Marketing Social Media Tariffs Fri, 05 Sep 2014 09:58:00 +0000 1107321 at http://wardsauto.com <p><strong>Rental company&rsquo;s purchase of 120 C-Class sedans reflects demand.</strong></p> Supplier Roundup http://wardsauto.com/suppliers/supplier-roundup-125 <div class="node-body article-body">EcoDC MAC dip-tank technology’s precise current and voltage supply reduce energy use, improve car-body-coating quality.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/suppliers/supplier-roundup-125" target="_blank">read more</a></p> http://wardsauto.com/suppliers/supplier-roundup-125#comments Public Gated Auto Makers Management & Strategy Sales & Marketing Suppliers Europe Vehicles & Technology U.S. Poland Slovenia Chevrolet General Motors Magna Advertising Body Electronics Finance Global Sources Globalization Manufacturing Technology OE-Supplier Relations Seats Social Media Casco Durr IMI Letrika Mahle PPG Recaro Thu, 04 Sep 2014 14:30:00 +0000 1107691 at http://wardsauto.com <p><strong>EcoDC MAC dip-tank technology&rsquo;s precise current and voltage supply reduce energy use, improve car-body-coating quality.</strong></p>