Social Media http://wardsauto.com/taxonomy/term/53346/more en Who’d Buy From 1-Star Car Dealers? http://wardsauto.com/dealers/who-d-buy-1-star-car-dealers <div class="node-body article-body">“Having negative social media is like having graffiti on your dealership,” says Arizona’s No.1 Chevy dealer.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/who-d-buy-1-star-car-dealers" target="_blank">read more</a></p> http://wardsauto.com/dealers/who-d-buy-1-star-car-dealers#comments Public Dealers North America U.S. Dealerships Internet Marketing Social Media Wed, 15 Jul 2015 11:00:00 +0000 1313091 at http://wardsauto.com Ford Credit Launches Car-Sharing Program in London http://wardsauto.com/auto-makers/ford-credit-launches-car-sharing-program-london <div class="node-body article-body">The company is working with easyCar Club in London. Renters search the easyCar Club website for a nearby car and book online. Keys are collected from the owner or are accessed from a safe, and renters return the car to the pickup location.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/ford-credit-launches-car-sharing-program-london" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/ford-credit-launches-car-sharing-program-london#comments Public Gated Auto Makers Dealers Sales & Marketing Europe Germany United Kingdom Ford Information Technology Social Media Vehicles in Operation Mon, 06 Jul 2015 09:51:00 +0000 1308031 at http://wardsauto.com <p><strong>Ford Credit&rsquo;s U.K. customers can search online for available vehicles.</strong></p> Facebook’s Great, But Conversation Sells Cars http://wardsauto.com/industry-voices/facebook-s-great-conversation-sells-cars <div class="field-byline"> Justin Marquardt </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Social-media marketing has changed the way car dealerships interact with consumers, but hasn’t impacted sales.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/facebook-s-great-conversation-sells-cars" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/facebook-s-great-conversation-sells-cars#comments Public Industry Voices Dealers Finance & Insurance Resource Center North America U.S. Dealerships Internet Marketing Social Media Tue, 30 Jun 2015 10:45:00 +0000 1302341 at http://wardsauto.com <p><strong>Justin Marquardt&nbsp;</strong></p> California Car Retailers Outrunning Recall Storm http://wardsauto.com/dealers/california-car-retailers-outrunning-recall-storm <div class="node-body article-body">Even as California dealers face an enormous volume of recalls through actions by Takata, General Motors and other companies, their sales numbers continue to rise. A spokesman suggests some of the credit goes to consumers who appear not to be panicked over the recalls.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/california-car-retailers-outrunning-recall-storm" target="_blank">read more</a></p> http://wardsauto.com/dealers/california-car-retailers-outrunning-recall-storm#comments Public Auto Makers Dealers Sales & Marketing Suppliers Vehicles & Technology North America Dealership Management Resource Center U.S. All Brands General Motors Airbags Dealership Management GM's Recall Crisis Safety Sales Results Social Media Supply Chain Vehicles in Operation Mon, 08 Jun 2015 09:22:00 +0000 1293381 at http://wardsauto.com <p><strong>Dealers&rsquo; proactive approach protects sales.</strong></p> SRT Tomahawk More Than Just a Game http://wardsauto.com/auto-makers/srt-tomahawk-more-just-game <div class="node-body article-body">FCA hopes to take the gaming world by storm with the SRT Tomahawk, a dramatic 1-seater incorporating far-out technologies from the year 2035. Designers working on the project got to suspend the rules of the real world – to a point.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/srt-tomahawk-more-just-game" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/srt-tomahawk-more-just-game#comments Public Auto Makers Sales & Marketing Vehicles & Technology North America North America - Regional U.S. SRT Aerodynamics Carbon Fiber Exterior Gasoline Product Development Social Media Design Dome Gran Turismo Laguna Seca Mark Trostle Mike Shinedling PlayStation Polyphony Ralph Gilles Tomahawk Video games Thu, 04 Jun 2015 18:08:00 +0000 1293421 at http://wardsauto.com <p><strong>FCA&rsquo;s Gilles (<em>left</em>) and Trostle proud of virtual creation.</strong></p> Tata Plots Comeback With Reinvented Nano City Car http://wardsauto.com/auto-makers/tata-plots-comeback-reinvented-nano-city-car <div class="node-body article-body">“This is a make-or-break opportunity for Tata,” Girish Wagh, senior vice president-product planning and the original Nano’s chief engineer, says of the extensively upgraded Nano GenX.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/tata-plots-comeback-reinvented-nano-city-car" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/tata-plots-comeback-reinvented-nano-city-car#comments Public Gated Auto Makers Management & Strategy Plants & Production Sales & Marketing Asia Pacific India Jaguar Land Rover Tata Manufacturing Technology Product Development Social Media Tue, 02 Jun 2015 09:19:00 +0000 1283841 at http://wardsauto.com <p><strong>GenX teased on Facebook prior to sales launch.</strong></p> Used-Car Marketing: Four Modern Strategies http://wardsauto.com/industry-voices/used-car-marketing-four-modern-strategies <div class="field-byline"> Eric Weisbrot </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">If you’re going to thrive, step it up. Here’s how.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/used-car-marketing-four-modern-strategies" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/used-car-marketing-four-modern-strategies#comments Public Industry Voices Dealers North America U.S. Dealerships Remarketing Social Media Wed, 27 May 2015 11:12:00 +0000 1285211 at http://wardsauto.com Tandem Conferences Take on Hot Topics http://wardsauto.com/sales-marketing/tandem-conferences-take-hot-topics <div class="node-body article-body">Auto marketers and dealers to discuss customer-centricity and social-media effectiveness. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-marketing/tandem-conferences-take-hot-topics" target="_blank">read more</a></p> http://wardsauto.com/sales-marketing/tandem-conferences-take-hot-topics#comments Public Auto Makers Dealers Sales & Marketing North America U.S. Auto Makers Dealerships Internet Marketing Social Media Wed, 29 Apr 2015 11:44:00 +0000 1267041 at http://wardsauto.com <p><strong>Dealerships need CRM strategies, Winder says.</strong></p> Ford Conquesting Young Enthusiasts http://wardsauto.com/vehicles-technology/ford-conquesting-young-enthusiasts <div class="node-body article-body">The new Ford Performance Group unites several previously independent teams into one organization focused on the lucrative (and growing) sector of high-output sports cars.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/vehicles-technology/ford-conquesting-young-enthusiasts" target="_blank">read more</a></p> http://wardsauto.com/vehicles-technology/ford-conquesting-young-enthusiasts#comments Public Gated Auto Makers Management & Strategy Dealers Suppliers Vehicles & Technology North America North America - Regional U.S. Ford Carbon Fiber Fuel Economy Future Products Gasoline Product Development Social Media Turbocharger Wheels Dave Pericak Dow Fiesta ST Ford Focus RS Ford GT Ford Mustang Ford Performance Group Ford Racing Ford Shelby GT350 Tue, 03 Mar 2015 11:40:00 +0000 1234321 at http://wardsauto.com <p><strong>Dave Pericak, former chief engineer for Ford Mustang, takes over as director of Ford Performance Group.</strong></p> Social Media ROI for Auto Dealers: Is There Bang for Your Buck? http://wardsauto.com/industry-voices/social-media-roi-auto-dealers-there-bang-your-buck <div class="field-byline"> Eric Halsey </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">To target your customers with laser precision, bring social media into your wider advertising strategy. It can pay off measurably. Here are tips on how to do it.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/social-media-roi-auto-dealers-there-bang-your-buck" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/social-media-roi-auto-dealers-there-bang-your-buck#comments Public Industry Voices Dealers Sales & Marketing North America U.S. Dealerships Social Media Thu, 12 Feb 2015 12:39:00 +0000 1221171 at http://wardsauto.com