“We’re going to really work hard to find ways to market Cadillac so that we drive consideration beyond what it is today. It is too low,” Global Cadillac Vice President Bob Ferguson tells WardsAuto....More
Mercedes India CEO Eberhard Kem calls 2013 “the year of the offensive,” declaring, “The overwhelming success of the A-Class inspires us to push ahead even more aggressively with our new-generation cars for India.”...More
As popular as review websites are, especially compared with dealer sites, car buyers most trust information gathered through social media when deciding what dealer to use for their next vehicle purchase....More
BMW will eschew a technical argument in touting the new diesels’ fuel efficiency. “Our brand resonates, regardless of the fuel you use, as the ultimate driving machine,” the auto maker’s chief U.S. marketer says....More
“Between our 2.0L turbo 4-cyl. and 3.0L supercharged V-6, we’re talking to a portion of the market that has never considered us (because) of fuel economy and cost of ownership,” a top Jaguar North America executive says....More
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