Mercedes India CEO Eberhard Kem calls 2013 “the year of the offensive,” declaring, “The overwhelming success of the A-Class inspires us to push ahead even more aggressively with our new-generation cars for India.”...More
As popular as review websites are, especially compared with dealer sites, car buyers most trust information gathered through social media when deciding what dealer to use for their next vehicle purchase....More
BMW will eschew a technical argument in touting the new diesels’ fuel efficiency. “Our brand resonates, regardless of the fuel you use, as the ultimate driving machine,” the auto maker’s chief U.S. marketer says....More
“Between our 2.0L turbo 4-cyl. and 3.0L supercharged V-6, we’re talking to a portion of the market that has never considered us (because) of fuel economy and cost of ownership,” a top Jaguar North America executive says....More
Farley says every severed connection with a customer is an open door to losing that customer to competitors at a time when the market is flush with compelling new small and midsize cars and cross/utility vehicles....More
OEs need to be involved in customer-relationship management, writes Rebecca Herwitt, a CRM specialist for Chicago-based Plan B. Leverage solid data, and build brand advocates among consumers, she advises....More
Some suppliers are investing in additional facilities because they are confident current production levels will be sustained and because they have exhausted most of their avenues to stretch available...
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