“Between our 2.0L turbo 4-cyl. and 3.0L supercharged V-6, we’re talking to a portion of the market that has never considered us (because) of fuel economy and cost of ownership,” a top Jaguar North America executive says....More
Farley says every severed connection with a customer is an open door to losing that customer to competitors at a time when the market is flush with compelling new small and midsize cars and cross/utility vehicles....More
OEs need to be involved in customer-relationship management, writes Rebecca Herwitt, a CRM specialist for Chicago-based Plan B. Leverage solid data, and build brand advocates among consumers, she advises....More
Toyota is heading for its 10th consecutive year as Australia's top-selling brand with an overwhelming lead of 73,700 deliveries over its nearest rival, twice the margin it held at the same time last year....More
The auto maker says its Super Bowl TV spots have helped build Audi into a legitimate luxury contender. Some 82% of consumers have a positive opinion of the marque, up from 55% five years ago, and brand loyalty has increased to 42% from 31%....More
With the 2011 U.S. introduction of the reborn Fiat 500, the A-segment entry that was launched abroad in 2007 and named 2008 European Car of the Year, Fiat is looking to its dealers to help dispel bad memories, attract new customers and increase awareness in general....More
We call out vehicles with problematic fit-and-finish, materials, ergonomics or unfortunate design choices. Each of these items resulted in points deducted as WardsAuto editors selected the 2016 Wards 10 Best Interiors.