Viral Marketing http://wardsauto.com/taxonomy/term/53348/more en Lexus Retains Most-Engaging Car Ad Crown http://wardsauto.com/sales-marketing/lexus-retains-most-engaging-car-ad-crown <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">Overall, automakers spent an estimated $84.6 million on television ads for the week, nearly $10 million more than last week, airing 231 spots over 19,000 times nationally.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-marketing/lexus-retains-most-engaging-car-ad-crown" target="_blank">read more</a></p> http://wardsauto.com/sales-marketing/lexus-retains-most-engaging-car-ad-crown#comments Public Auto Makers Sales & Marketing North America U.S. Chevrolet Ford Hyundai Lexus Mazda Nissan Advertising Social Media Viral Marketing Thu, 27 Aug 2015 14:37:00 +0000 1338191 at http://wardsauto.com <p><strong>Lexus hoverboard ad beats out Mazda.</strong></p> Striptease and Hype http://wardsauto.com/industry-voices/striptease-and-hype <div class="field-byline"> Theo Nissim </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">It used to be no one got to see the new model before its big reveal. Now automakers are leaking early glimpses of future cars and trucks through spy photographers and other means. Is this a good thing?</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/striptease-and-hype" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/striptease-and-hype#comments Public Industry Voices Auto Makers Sales & Marketing U.S. Viral Marketing Fri, 22 May 2015 11:34:00 +0000 1283901 at http://wardsauto.com Cadillac V-Series Through the Years http://wardsauto.com/auto-makers/cadillac-v-series-through-years <div class="node-body gallery-body">The Cadillac V-Series of high-performance models enters its third generation with the '16 ATS-V sedan and coupe, arriving at U.S. dealers in the coming weeks and followed by the '16 CTS-V sedan. Here's a look at the evolution of the V-Series through the years.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/cadillac-v-series-through-years" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/cadillac-v-series-through-years#comments Public Auto Makers Sales & Marketing North America U.S. Cadillac Sales Results Viral Marketing Mon, 11 May 2015 10:01:00 +0000 1269531 at http://wardsauto.com <p><strong>Cadillac V-Series Through the Years</strong></p> V-Series Line Key Element of Cadillac’s Comeback Bid http://wardsauto.com/auto-makers/v-series-line-key-element-cadillac-s-comeback-bid <div class="node-body article-body">“The V-Series has been, and will continue to be, the ultimate expression of design capability and engineering at Cadillac,” Cadillac Product Manager Hamden Tener says.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/v-series-line-key-element-cadillac-s-comeback-bid" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/v-series-line-key-element-cadillac-s-comeback-bid#comments Public Auto Makers Sales & Marketing North America U.S. Cadillac Sales Results Viral Marketing Mon, 11 May 2015 10:00:00 +0000 1270461 at http://wardsauto.com <p><strong>Cadillac ATS-V newest addition to brand&rsquo;s high-performance line.</strong></p> Ford Crowd-Sourcing Initiative Nears Milestone http://wardsauto.com/auto-makers/ford-crowd-sourcing-initiative-nears-milestone <div class="node-body article-body">Missouri is the state that has worked the program the most, Ford says, accumulating $1.72 million in school-related funding.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/ford-crowd-sourcing-initiative-nears-milestone" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/ford-crowd-sourcing-initiative-nears-milestone#comments Public Auto Makers Dealers Sales & Marketing North America U.S. Dealerships Ford Retail Viral Marketing Fri, 17 Apr 2015 18:33:00 +0000 1261861 at http://wardsauto.com <p><strong>High schools use the funds for athletics, other initiatives.</strong></p> Online Presence Extends Dealers’ Reach, Survey Shows http://wardsauto.com/dealers/online-presence-extends-dealers-reach-survey-shows <div class="node-body article-body">The survey revealed just 24% of desktop users, 18% of tablet searchers and 36% of smartphone users say they are most likely to search between 9 a.m. and 6 p.m. when dealers’ doors typically are open.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealers/online-presence-extends-dealers-reach-survey-shows" target="_blank">read more</a></p> http://wardsauto.com/dealers/online-presence-extends-dealers-reach-survey-shows#comments Premium Dealers Sales & Marketing Europe United Kingdom Dealerships Internet Marketing Viral Marketing Mon, 16 Mar 2015 10:13:00 +0000 1242551 at http://wardsauto.com <p><strong>Study calls websites new &ldquo;night watchmen&rdquo; for dealerships.</strong></p> Fiat Near U.S. Storefront Goal; 500e Sales to Start in Oregon http://wardsauto.com/dealerships/fiat-near-us-storefront-goal-500e-sales-start-oregon <div class="field-deck"> 2014 New York International Auto Show </div> <div class="node-body article-body">Getting brick-and-mortar laid is key to Fiat’s fortunes in the U.S., where it re-launched in 2011 with the 3-door 500 but stumbled out of the gate by missing early sales goals.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealerships/fiat-near-us-storefront-goal-500e-sales-start-oregon" target="_blank">read more</a></p> http://wardsauto.com/dealerships/fiat-near-us-storefront-goal-500e-sales-start-oregon#comments Public Auto Makers Dealers Sales & Marketing North America U.S. Fiat 2014 New York International Auto Show Sales Results Social Media Viral Marketing Abarth California Fiat 500e Fiat 500L Jason Stoicevich Portland Thu, 17 Apr 2014 10:42:00 +0000 997831 at http://wardsauto.com <p><strong>Fiat 500L seen boosting 2014 U.S. sales.</strong></p> Fiat 500L "Mirage" Commercial http://wardsauto.com/dealerships/fiat-500l-mirage-commercial <div class="node-body video-body">Launched in February, the Fiat 500L marketing campaign features a television commercial with rapper Sean "P. Diddy" Combs. The spot quadrupled traffic to the brand's website and visits remain twice that of previous levels.</div> <div class="field-buy-node-description"> <span>Buy a Node Description:&nbsp;</span> &lt;p&gt;&amp;lt;iframe width=&amp;quot;560&amp;quot; height=&amp;quot;315&amp;quot; src=&amp;quot;//www.youtube.com/embed/XBtVOmhnw-k&amp;quot; frameborder=&amp;quot;0&amp;quot; allowfullscreen&amp;gt;&amp;lt;/iframe&amp;gt;&lt;/p&gt; </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealerships/fiat-500l-mirage-commercial" target="_blank">read more</a></p> http://wardsauto.com/dealerships/fiat-500l-mirage-commercial#comments Public Auto Makers Dealers Sales & Marketing North America U.S. Fiat 2014 New York International Auto Show Advertising Sales Results Viral Marketing Thu, 17 Apr 2014 10:41:00 +0000 997721 at http://wardsauto.com Digital-First Consumers Driving Automotive Marketing http://wardsauto.com/industry-voices/digital-first-consumers-driving-automotive-marketing <div class="field-byline"> Raj Gill </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">With seven out of 10 auto shoppers saying they are 71% more likely to be influenced by digital ads, the rise of digital consumers and the Internet’s impact on the automotive industry is undeniable.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/digital-first-consumers-driving-automotive-marketing" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/digital-first-consumers-driving-automotive-marketing#comments Public Industry Voices Auto Makers Dealers Sales & Marketing North America U.S. Auto Makers Dealerships Advertising Social Media Viral Marketing Thu, 27 Mar 2014 12:19:00 +0000 980531 at http://wardsauto.com GM’s Opel Plan Now May Include Entry-Level Push http://wardsauto.com/management-amp-strategy/gm-s-opel-plan-now-may-include-entry-level-push <div class="field-deck"> 2014 Geneva Auto Show </div> <div class="node-body article-body">As recently as last year, the plan was to push Opel up-market as a more expensive alternative to the value-oriented Chevrolet brand. But in December GM chose to pull the plug on Chevrolet in the region.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/management-amp-strategy/gm-s-opel-plan-now-may-include-entry-level-push" target="_blank">read more</a></p> http://wardsauto.com/management-amp-strategy/gm-s-opel-plan-now-may-include-entry-level-push#comments Public Auto Makers Management & Strategy Sales & Marketing Europe Europe - Regional Opel/Vauxhall 2014 Geneva Auto Show Restructuring Viral Marketing Adam Chevrolet Dan Ammann Geneva Auto Show Henkel Insignia Karl-Thomas Neumann Mokka Opel Tina Mueller Vauxhall Wed, 12 Mar 2014 10:29:00 +0000 970371 at http://wardsauto.com <p><strong>GM President and Opel Chairman Dan Ammann, right, with Opel CEO Karl-Thomas Neumann at Geneva auto show.</strong></p>