Viral Marketing http://wardsauto.com/taxonomy/term/53348/more en Fiat Near U.S. Storefront Goal; 500e Sales to Start in Oregon http://wardsauto.com/dealerships/fiat-near-us-storefront-goal-500e-sales-start-oregon <div class="field-deck"> 2014 New York International Auto Show </div> <div class="node-body article-body">Getting brick-and-mortar laid is key to Fiat’s fortunes in the U.S., where it re-launched in 2011 with the 3-door 500 but stumbled out of the gate by missing early sales goals.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealerships/fiat-near-us-storefront-goal-500e-sales-start-oregon" target="_blank">read more</a></p> http://wardsauto.com/dealerships/fiat-near-us-storefront-goal-500e-sales-start-oregon#comments Public Auto Makers Dealers Sales & Marketing North America U.S. Fiat 2014 New York International Auto Show Sales Results Social Media Viral Marketing Abarth California Fiat 500e Fiat 500L Jason Stoicevich Portland Thu, 17 Apr 2014 10:42:00 +0000 997831 at http://wardsauto.com <p><strong>Fiat 500L seen boosting 2014 U.S. sales.</strong></p> Fiat 500L "Mirage" Commercial http://wardsauto.com/dealerships/fiat-500l-mirage-commercial <div class="node-body video-body">Launched in February, the Fiat 500L marketing campaign features a television commercial with rapper Sean "P. Diddy" Combs. The spot quadrupled traffic to the brand's website and visits remain twice that of previous levels.</div> <div class="field-buy-node-description"> <span>Buy a Node Description:&nbsp;</span> &lt;p&gt;&amp;lt;iframe width=&amp;quot;560&amp;quot; height=&amp;quot;315&amp;quot; src=&amp;quot;//www.youtube.com/embed/XBtVOmhnw-k&amp;quot; frameborder=&amp;quot;0&amp;quot; allowfullscreen&amp;gt;&amp;lt;/iframe&amp;gt;&lt;/p&gt; </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealerships/fiat-500l-mirage-commercial" target="_blank">read more</a></p> http://wardsauto.com/dealerships/fiat-500l-mirage-commercial#comments Public Auto Makers Dealers Sales & Marketing North America U.S. Fiat 2014 New York International Auto Show Advertising Sales Results Viral Marketing Thu, 17 Apr 2014 10:41:00 +0000 997721 at http://wardsauto.com Digital-First Consumers Driving Automotive Marketing http://wardsauto.com/industry-voices/digital-first-consumers-driving-automotive-marketing <div class="field-byline"> Raj Gill </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">With seven out of 10 auto shoppers saying they are 71% more likely to be influenced by digital ads, the rise of digital consumers and the Internet’s impact on the automotive industry is undeniable.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/digital-first-consumers-driving-automotive-marketing" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/digital-first-consumers-driving-automotive-marketing#comments Public Industry Voices Auto Makers Dealers Sales & Marketing North America U.S. Auto Makers Dealerships Advertising Social Media Viral Marketing Thu, 27 Mar 2014 12:19:00 +0000 980531 at http://wardsauto.com GM’s Opel Plan Now May Include Entry-Level Push http://wardsauto.com/management-amp-strategy/gm-s-opel-plan-now-may-include-entry-level-push <div class="field-deck"> 2014 Geneva Auto Show </div> <div class="node-body article-body">As recently as last year, the plan was to push Opel up-market as a more expensive alternative to the value-oriented Chevrolet brand. But in December GM chose to pull the plug on Chevrolet in the region.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/management-amp-strategy/gm-s-opel-plan-now-may-include-entry-level-push" target="_blank">read more</a></p> http://wardsauto.com/management-amp-strategy/gm-s-opel-plan-now-may-include-entry-level-push#comments Public Auto Makers Management & Strategy Sales & Marketing Europe Europe - Regional Opel/Vauxhall 2014 Geneva Auto Show Restructuring Viral Marketing Adam Chevrolet Dan Ammann Geneva Auto Show Henkel Insignia Karl-Thomas Neumann Mokka Opel Tina Mueller Vauxhall Wed, 12 Mar 2014 10:29:00 +0000 970371 at http://wardsauto.com <p><strong>GM President and Opel Chairman Dan Ammann, right, with Opel CEO Karl-Thomas Neumann at Geneva auto show.</strong></p> Racing-Derived Chevy SS Seen Bolstering Brand’s Performance Sales http://wardsauto.com/sales-amp-marketing/racing-derived-chevy-ss-seen-bolstering-brand-s-performance-sales <div class="node-body article-body">Although viewing of NASCAR is down from its peak, GM and rivals Ford and Toyota continue to invest millions of dollars in racing programs hoping championships will lead to sales titles.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-amp-marketing/racing-derived-chevy-ss-seen-bolstering-brand-s-performance-sales" target="_blank">read more</a></p> http://wardsauto.com/sales-amp-marketing/racing-derived-chevy-ss-seen-bolstering-brand-s-performance-sales#comments Public Auto Makers Sales & Marketing Vehicles & Technology North America U.S. Chevrolet Future Products Gasoline Viral Marketing Commodore Dave Leone Holden Jim Campbell Mark Reuss NASCAR Sprint Cup The Nielson Co. Mon, 16 Dec 2013 11:44:00 +0000 915061 at http://wardsauto.com <p><strong>Chevy SS links racetrack, showroom.</strong></p> Reuss’ Facebook Exit Smacks of Same Old GM http://wardsauto.com/blog/reuss-facebook-exit-smacks-same-old-gm <div class="node-body blog-body">The president of GM North America having a Facebook account was refreshing in an industry where top executives typically dislike too cozy a connection with the masses.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/final-inspection">Final Inspection</a></li> </ul></div><p><a href="http://wardsauto.com/blog/reuss-facebook-exit-smacks-same-old-gm" target="_blank">read more</a></p> http://wardsauto.com/blog/reuss-facebook-exit-smacks-same-old-gm#comments Blog Auto Makers Management & Strategy Sales & Marketing North America U.S. General Motors Restructuring Viral Marketing CEO.com Facebook Forbes Mark Reuss social media Final Inspection Wed, 06 Nov 2013 11:15:00 +0000 884141 at http://wardsauto.com Fiesta ST Fills Void in U.S. B-Car Performance Range http://wardsauto.com/sales-amp-marketing/fiesta-st-fills-void-us-b-car-performance-range <div class="node-body article-body">The Mini Cooper S probably has a lot older target customer, and the Fiat 500 Abarth is smaller with less power and costs the same, Fiesta Brand Manager Liz Elser says.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-amp-marketing/fiesta-st-fills-void-us-b-car-performance-range" target="_blank">read more</a></p> http://wardsauto.com/sales-amp-marketing/fiesta-st-fills-void-us-b-car-performance-range#comments Premium Limited Auto Makers Sales & Marketing Vehicles & Technology North America U.S. Ford Gasoline Manual Social Media Turbocharger Viral Marketing Tue, 27 Aug 2013 10:12:00 +0000 833201 at http://wardsauto.com <p> <strong>&rsquo;14 Fiesta ST likely to be cross-shopped with Focus ST, Ford marketer says. </strong></p> Mercedes Thailand Adds CLA-Class in Move to Broaden Market Appeal http://wardsauto.com/asia-pacific/mercedes-thailand-adds-cla-class-move-broaden-market-appeal <div class="node-body article-body">The auto maker is using social media and other innovative marketing techniques to introduce Thai buyers to its new entry-level models.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/asia-pacific/mercedes-thailand-adds-cla-class-move-broaden-market-appeal" target="_blank">read more</a></p> http://wardsauto.com/asia-pacific/mercedes-thailand-adds-cla-class-move-broaden-market-appeal#comments Premium Auto Makers Sales & Marketing Asia Pacific Vehicles & Technology Thailand Mercedes Social Media Viral Marketing Vehicles & Technology Wed, 08 May 2013 08:46:00 +0000 768251 at http://wardsauto.com <p> <strong>Thailand gets top trim CLA 250 AMG model.</strong></p> New Chrysler Marketing Push Rewards Web-Savvy Dealers http://wardsauto.com/auto-makers/new-chrysler-marketing-push-rewards-web-savvy-dealers <div class="node-body article-body">The auto maker in recent months has challenged its dealers to quicken their response time to online shoppers.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/new-chrysler-marketing-push-rewards-web-savvy-dealers" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/new-chrysler-marketing-push-rewards-web-savvy-dealers#comments Premium Limited Auto Makers Dealers Sales & Marketing North America North America - Regional Chrysler Advertising Dealership Management Internet Marketing Social Media Vehicles in Operation Viral Marketing Thu, 24 Jan 2013 12:03:00 +0000 697811 at http://wardsauto.com <p> <strong>Chrysler&rsquo;s Bigland says prompt online response crucial to sales.</strong></p> Online Connections Key to Mini’s Success, Marketing Chief Says http://wardsauto.com/auto-makers/online-connections-key-mini-s-success-marketing-chief-says <div class="field-deck"> DrivingSales Executive Summit </div> <div class="node-body article-body">The BMW brand spends more than half of its marketing budget in the digital space and regularly communicates with users via the Internet.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/online-connections-key-mini-s-success-marketing-chief-says" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/online-connections-key-mini-s-success-marketing-chief-says#comments Public Auto Makers Dealers North America U.S. Mini Advertising Dealership Management Internet Marketing Social Media Viral Marketing Vehicles & Technology Wed, 24 Oct 2012 18:06:00 +0000 639211 at http://wardsauto.com <p> <strong>Thousands of Mini drivers regularly share experiences on Facebook and other social channels, creating priceless word-of-mouth marketing for the brand.</strong></p>