PARIS – Admitting that its initial marketing strategy was not well executed, Germany’s Recaro GmbH & Co. KG – perhaps the world’s most prominent maker of premium automotive seats – is all but starting over in the U.S....More
SAN ANTONIO, TX – A souped-up version of General Motors Corp.’s forthcoming ’04 Chevrolet Aveo will debut at the Specialty Equipment Market Assn. (SEMA) show next month in Las Vegas, Ward’s has learned....More
LAS VEGAS – It may be DaimlerChrysler Corp.’s year to be the featured manufacturer here at the annual Specialty Equipment Market Assn. show, but General Motors Corp. isn’t dialing back its presence....More
LAS VEGAS – Chrysler Group has assembled an ad hoc committee of 60 engineers that will work directly with members of the Specialty Equipment Market Assn. (SEMA) to increase the presence of the auto maker’s products in the aftermarket tuner business....More
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