Dealerships http://wardsauto.com/taxonomy/term/53467/more en New Planning Office ‘Big Deal’ for Acura http://wardsauto.com/auto-makers/new-planning-office-big-deal-acura <div class="field-deck"> 2014 New York International Auto Show </div> <div class="node-body article-body">New setup brings together automaker’s sales, service and marketing, says executive Mike Accavitti.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/new-planning-office-big-deal-acura" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/new-planning-office-big-deal-acura#comments Public Management & Strategy Auto Makers Dealerships Vehicles & Technology U.S. Auto Makers Management & Strategy Retail 2014 New York International Auto Show Vehicles & Technology Thu, 17 Apr 2014 19:15:00 +0000 998851 at http://wardsauto.com <p><strong>&ldquo;We can really focus on customer satisfaction,&rdquo; Accavitti says.</strong></p> Buoyed by Recent Success, Ford Launches Lincoln Brand in China http://wardsauto.com/auto-makers/buoyed-recent-success-ford-launches-lincoln-brand-china <div class="node-body article-body">Lincoln will start with an independent network of eight dedicated dealerships in seven cities but will ramp up quickly to 60 stores in 50 cities by 2016.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/buoyed-recent-success-ford-launches-lincoln-brand-china" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/buoyed-recent-success-ford-launches-lincoln-brand-china#comments Public Management & Strategy Retail Auto Makers Asia Pacific Dealerships China Lincoln Dealership Management Globalization Thu, 17 Apr 2014 17:15:00 +0000 998491 at http://wardsauto.com <p><strong>Dealerships&rsquo; personalization studios to let customers view life-size image of vehicle inside and out, then configure it with family and friends before ordering.</strong></p> Fiat Near U.S. Storefront Goal; 500e Sales to Start in Oregon http://wardsauto.com/dealerships/fiat-near-us-storefront-goal-500e-sales-start-oregon <div class="field-deck"> 2014 New York International Auto Show </div> <div class="node-body article-body">Getting brick-and-mortar laid is key to Fiat’s fortunes in the U.S., where it re-launched in 2011 with the 3-door 500 but stumbled out of the gate by missing early sales goals.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealerships/fiat-near-us-storefront-goal-500e-sales-start-oregon" target="_blank">read more</a></p> http://wardsauto.com/dealerships/fiat-near-us-storefront-goal-500e-sales-start-oregon#comments Public Auto Makers Sales & Marketing Dealerships North America U.S. Fiat 2014 New York International Auto Show Sales Results Social Media Viral Marketing Abarth California Fiat 500e Fiat 500L Jason Stoicevich Portland Thu, 17 Apr 2014 10:42:00 +0000 997831 at http://wardsauto.com <p><strong>Fiat 500L seen boosting 2014 U.S. sales.</strong></p> Fiat 500L "Mirage" Commercial http://wardsauto.com/dealerships/fiat-500l-mirage-commercial <div class="node-body video-body">Launched in February, the Fiat 500L marketing campaign features a television commercial with rapper Sean "P. Diddy" Combs. The spot quadrupled traffic to the brand's website and visits remain twice that of previous levels.</div> <div class="field-buy-node-description"> <span>Buy a Node Description:&nbsp;</span> &lt;p&gt;&amp;lt;iframe width=&amp;quot;560&amp;quot; height=&amp;quot;315&amp;quot; src=&amp;quot;//www.youtube.com/embed/XBtVOmhnw-k&amp;quot; frameborder=&amp;quot;0&amp;quot; allowfullscreen&amp;gt;&amp;lt;/iframe&amp;gt;&lt;/p&gt; </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealerships/fiat-500l-mirage-commercial" target="_blank">read more</a></p> http://wardsauto.com/dealerships/fiat-500l-mirage-commercial#comments Public Auto Makers Sales & Marketing Dealerships North America U.S. Fiat 2014 New York International Auto Show Advertising Sales Results Viral Marketing Thu, 17 Apr 2014 10:41:00 +0000 997721 at http://wardsauto.com Mercedes Seeks to Continue Sprinter Success http://wardsauto.com/sales-marketing/mercedes-seeks-continue-sprinter-success <div class="node-body article-body">The new ’14 Sprinter comes standard with a 2.1L 4-cyl. diesel engine producing 161 hp and 266 lb.-ft. of torque.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-marketing/mercedes-seeks-continue-sprinter-success" target="_blank">read more</a></p> http://wardsauto.com/sales-marketing/mercedes-seeks-continue-sprinter-success#comments Public Auto Makers Sales & Marketing Dealerships Vehicles & Technology North America U.S. Dealerships Freightliner Mercedes Automatic Diesel Exterior Sales Results Wed, 16 Apr 2014 10:22:00 +0000 996311 at http://wardsauto.com <p><strong>&rsquo;14 Mercedes Sprinter commercial van gets updated sheetmetal.</strong></p> Potential Increase in New-Car Incentives Could Hurt Used-Car Prices http://wardsauto.com/dealerships/potential-increase-new-car-incentives-could-hurt-used-car-prices <div class="field-deck"> 2014 New York International Auto Show </div> <div class="node-body article-body">Pre-owned vehicle prices have enjoyed a great run but values may soften.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealerships/potential-increase-new-car-incentives-could-hurt-used-car-prices" target="_blank">read more</a></p> http://wardsauto.com/dealerships/potential-increase-new-car-incentives-could-hurt-used-car-prices#comments Public Retail Dealerships North America U.S. Auto Makers Dealerships 2014 New York International Auto Show Remarketing Tue, 15 Apr 2014 20:15:00 +0000 996571 at http://wardsauto.com <p><strong>Automakers must find balance, Flores says.</strong></p> Automakers Need Dealers, NADA Chairman Says http://wardsauto.com/dealerships/automakers-need-dealers-nada-chairman-says <div class="field-deck"> 2014 New York International Auto Show </div> <div class="node-body article-body">Trade organization’s Forrest McConnell III says it is “bizarre logic” to claim dealers are unnecessary middlemen.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealerships/automakers-need-dealers-nada-chairman-says" target="_blank">read more</a></p> http://wardsauto.com/dealerships/automakers-need-dealers-nada-chairman-says#comments Public Retail Auto Makers Dealerships North America U.S. Dealerships General Motors Retail 2014 New York International Auto Show National Automobile Dealers Association (NADA) Tue, 15 Apr 2014 16:15:00 +0000 996301 at http://wardsauto.com <p><strong>&ldquo;Could GM and Chrysler have survived without dealers?&rdquo; asks McConnell.</strong></p> New CUV Continues Citroen’s Upmarket Push in China http://wardsauto.com/europe/new-cuv-continues-citroen-s-upmarket-push-china <div class="field-deck"> 2014 Beijing Auto Show </div> <div class="node-body article-body">The JV is targeting the brand at the fast-growing luxury segment of the world’s biggest automotive market.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/europe/new-cuv-continues-citroen-s-upmarket-push-china" target="_blank">read more</a></p> http://wardsauto.com/europe/new-cuv-continues-citroen-s-upmarket-push-china#comments Public Management & Strategy Plants & Production Politics Retail Auto Makers Sales & Marketing Asia Pacific Dealerships Europe China France Chery Citroen Retail Sales & Marketing 2014 Beijing Auto Show Globalization Product Development Vehicle Assembly Shenzhen Mon, 14 Apr 2014 16:10:00 +0000 994671 at http://wardsauto.com <p><strong>Citroen-Chery JV to display souped-up DS5 5LS R concept at Beijing.</strong></p> Krafcik: ‘Data Will Set You Free’ http://wardsauto.com/management-strategy/krafcik-data-will-set-you-free <div class="node-body article-body">Data is like a flashlight you use in a dark room so you don’t bump into furniture, says John Krafcik.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/management-strategy/krafcik-data-will-set-you-free" target="_blank">read more</a></p> http://wardsauto.com/management-strategy/krafcik-data-will-set-you-free#comments Public Gated Management & Strategy Retail Auto Makers Dealerships Suppliers North America U.S. Auto Makers Dealerships Suppliers Information Technology Internet Marketing Mon, 14 Apr 2014 11:12:00 +0000 991201 at http://wardsauto.com <p><strong>Data gives dealers get clear sense of pricing, Krafcik says.</strong></p> Fiat Mounts Comeback in Spain http://wardsauto.com/europe/fiat-mounts-comeback-spain <div class="node-body article-body">After years of red ink, group sales growth is outpacing the market, and the automaker believes it has shored up its retail network for a near-term return to profitability.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/europe/fiat-mounts-comeback-spain" target="_blank">read more</a></p> http://wardsauto.com/europe/fiat-mounts-comeback-spain#comments Premium Management & Strategy Auto Makers Sales & Marketing Dealerships Europe Spain Dealerships Fiat Finance Restructuring Sales Results Fri, 11 Apr 2014 10:04:00 +0000 992371 at http://wardsauto.com <p><strong>Fiat Spain CEO Luca Napolitano has reason to smile again.</strong></p>